Amazon opened its first fully staffed physical location Tuesday -- Amazon@Purdue -- where students can order, rent, buy, pick up and drop off books … Read the whole story
Branded content is coming to music courtesy of iHeartMedia, which has announced the launch of a new branded content studio, SoundBoard. It will pair … Read the whole story
Google's venture capital arm, Google Ventures, invested $258 million in Uber in August 2013. Now the companies could become competitors. Google is preparing to … Read the whole story
Gannett Corp.'s TV operations saw a sizable jump in revenue for their fourth-quarter results, due to its significant Belo Corp. and London Broadcasting acquisitions. … Read the whole story
The New York Times Co. enjoyed strong growth in digital advertising revenues last year as circulation revenues also edged up, thanks to digital subscriptions. … Read the whole story
Ahead of its fourth-quarter earnings report, Twitter has announced plans to expand Promoted Tweets beyond its own borders. Flipboard and Yahoo Japan have signed … Read the whole story
Boston-based nToggle, an ad tech firm operating in stealth mode, on Tuesday announced it has closed a $5.6 million Series A round of financing. … Read the whole story
A federal judge has tentatively approved LinkedIn's $1.25 million settlement of a class-action lawsuit stemming from a 2012 data breach. The settlement agreement calls … Read the whole story
PlaceIQ, a mobile ad targeting firm, on Tuesday rolled out a new analytics dashboard for agencies and media buyers. Agencies including MediaCom and Starcom … Read the whole story
Irving, Texas-based TV broadcaster Nexstar Broadcasting Group this week announced it has acquired Yashi, a video demand-side platform (DSP), for $33 million. The move … Read the whole story
Walt Disney television networks posted strong double-digit percentage increases for its first fiscal quarter 2015 ending Dec. 27, 2014 -- but not specifically because … Read the whole story
NBC has hired Turner Broadcasting advertising veteran Tom Winiarski for a newly created position -- executive vice president of advertising sales planning and monetization. … Read the whole story
Silver joins McCann from his own agency, Silver+Partners, which is closing. In November, Silver's agency lost a major account, Carmax, which appointed McKinney as … Read the whole story
The purchase price is estimated at $30 million. Dentsu said the agency would become part of Dentsu Aegis Network's global digital marketing agency Isobar … Read the whole story
It's no secret that marketers have been (very) annoyed by Facebook's repeated moves to cut the organic reach of their branded content. Another awkward … Read the whole story
In Q4 2014, viewability rates for display ads bought and sold on networks and exchanges increased slightly to 42.6%, up from 36.7% a quarter … Read the whole story