WPP research and data unit Kantar continues to restructure around strategic alliances giving it a better footing in the global audience measurement marketplace, this … Read the whole story
Today, Sen. Al Franken told Samsung that its policies regarding voice recognition technology remain cause for concern. "This relatively new technology has major implications … Read the whole story
On the eve of Publicis' 2014 earnings release, CEO Maurice Levy shared some surprising anxieties about how the so-called "sharing economy" could impact classical … Read the whole story
PHOENIX: The IAB held its Annual Leadership Meeting this past Sunday-Tuesday here (#IABALM, if you want to peruse the relevant tweets), and not surprisingly, … Read the whole story
Wells Fargo has launched a media consolidation review that will consolidate the banking giant's media agency account with one shop. Contenders include the two … Read the whole story
The "ha ha" columns linking the Williams and Stewart stories are not inappropriate. The approach is so obvious that you may wonder if Stewart … Read the whole story
Media, communications and entertainment deals for companies continued to rise in 2014 -- amid some blockbuster deals. The overall number of deals rose 3% … Read the whole story
Edmunds.com has rolled out a programmatic advertising platform that allows it to work more closely with a variety of consumer brands that are not … Read the whole story
Time Warner's Turner revenue grew slightly in the fourth quarter -- with subscription revenue gaining and advertising down a bit during the period. Revenue … Read the whole story
Brian Tilzer, CVS Health's SVP and chief digital officer, tells "Marketing Daily," "It was important to make the mobile experience more convenient to empower … Read the whole story
To better team up advertisers with social media influencers, Twitter just bought a start-up that does just that. Launched in late 2013, Niche started … Read the whole story
From AMBER alerts to disaster response, Facebook has fashioned itself as a go-to for all manner of public safety information. Now, amid heightened concerns … Read the whole story
AOL reported its fourth quarter 2014 earnings this morning, and noted that its programmatic revenue grew 250% on the year as a whole, accounting … Read the whole story
Telmetrics will announce Thursday an integration with Google's DoubleClick Search that enables the company to push paid-search call response data directly into the DoubleClick … Read the whole story
Ford and Hyundai were number one last year too, followed by a three-way among Jeep, Lexus and Mercedes, followed by BMW. So what's happening … Read the whole story
McClatchy, which publishes the Miami Herald, along with a number of other newspapers, reported that total revenues fell 5.9% from $337.5 million in the … Read the whole story
TEN: The Enthusiast Network is embracing programmatic advertising sales with the launch of its new private ad marketplace, powered by Google's DoubleClick Ad Exchange … Read the whole story
Location-based ad-targeting firm Placed on Wednesday announced partnerships with Digitas, Horizon, IPG Mediabrands, Crossmedia, Essence and Southwest Media Group. The U.S. media agencies will … Read the whole story
The real estate company is enlisting its network of 87,000 independent contractor sales associates to help adoptable dogs find homes in their communities through … Read the whole story