MediaDailyNews Editions for April 2015
- MediaDailyNews - Thursday, April 16, 2015
- WPP Buys Mobile Ad Attribution Firm Medialets
- Bacardi Consolidates Its Global $300 Million Creative and Media Assignments with BBDO and OMD
- Horizon Media Successfully Defends Telemundo, NBC Universo Assignments
- Social Media Augments Live TV Viewing
- Dentsu Aegis Acquires Forbes Consulting Group
- New ASME Guidelines Address Native Ads
- Simulmedia Extends Audience Delivery Guarantee, Will Benchmark Against Digital Too
- Twitter Redesigns Homepage, Focuses On Topics
- LA Dodgers, R/GA Launch Startup Accelerator
- Why Nike Is - Finally - Wooing Weak Women
- Netflix Subscribers Grow, But Net Earnings Way Down
- Complicated Search Algorithms Impacts Small Companies Mobile Efforts
- Will Google Connect Mail, YouTube To Target Search Ads?
- The Trade Desk, TubeMogul Plug Into WideOrbit's Programmatic TV Marketplace
- NAB Shorts: Akamai, Adobe Team Up And RRMedia Touts A New Platform
- Tinder Integrates With Instagram
- Automaker Global Spend Is Huge On Soccer, Olympics, Golf
- LinkedIn Urges Judge To Toss 'Add Connections' Lawsuit
- Google Accused Of Harming Consumers By Promoting Own Shopping Service
- Under Half Of Video Ads In 2014 Were Viewable
- Forbes Licenses New Capitalist Tool, Social Selling
- MediaDailyNews - Wednesday, April 15, 2015
- Got A Supply Or Demand Idea? Rubicon Has A Garage For You To Build It In
- Coty Wants Five Months To Pay Its Agency Bills
- TV Viewership Declines Across All Demos
- Why Brands Need To Shake Gen Y Obsession
- Viewswagen Puts Ads in Uber, Lyft Cars
- Episode 709: 'She's My Mother/She's My Sister/She's My Waitress'
- A Young Media Person's Guide to Analyzing Pilots
- WPP, Publicis Stocks Continue Slide: Analyst Urged Investors To Exit The Sector
- Honda Joins Cast Of NBC Universal's 'Saturday Night Line'
- Staples Dives Into The 'Shark Tank'
- Clarification: ABC Up In Q1
- Foursquare Rolls Out Pinpoint, Delivers Brand Audience
- Subway In Promo Partnership With New 'Avengers' Flick
- Wearables May Be Next Consumer Communications Channel
- HBO Shows Flex Muscle, 'Mad Men' Dips Slightly
- Adsmovil Introduces Mobile Ad Exchange For U.S. Hispanics
- Google Adds mDialog OTT TV Inventory To DoubleClick AdX
- Google Entitled To Emails Between MPAA And Mississippi Attorney General
- Zuckerberg To Bring Free Internet To Europe
- Tagboard, Hootsuite Supply Social For Media Cos.
- Google, Prepare Yourself For An EU Beating
- MediaDailyNews - Tuesday, April 14, 2015
- Broadcast TV Advertising Forecast To Continue Early 2015 Decline
- Advertisers Need Attention Balance To Sell More Stuff
- Sideswipes: The Cut-Down Generation - Or Why We're Going Multisensory
- Adland Stocks Fall After Analyst's Advice To Exit Ad Sector
- Masters Golf Putts Solid Sunday Ratings For CBS
- Is Television Too Expensive?
- AOL Launches Cross-Screen Programmatic Ad Platform 'One'
- You Say Tomato, I Say Content: How ConAgra Leveraged A Story To Market A Brand
- Mason Out, Fernandez New President At CBS Radio
- Congress To Take Up Patent Troll Bills
- WPP Launches New Consultancy
- Coca-Cola, PepsiCo Trade Places As Coke Gets MLS And PepsiCo Gets NBA
- Coke Expanding 'Share A Coke' For Summer 2015
- Google Raises Its Game In Cloud Services
- Brands Diversify YouTube Ads, Rack Up 102.8 Million Views
- 'Game Of Thrones' Drives HBO Now Awareness
- LinkedIn Elevate Encourages Company Staffers To Curate Content
- AMC Wins Video Privacy Case
- MediaDailyNews - Monday, April 13, 2015
- There Is A Bear In Madison Avenue's Woods, And It's Kicking Back: Analyst Says Agency Rebates Are No Bull
- Who Doesn't Remember His First Time?
- WideOrbit Unveils Programmatic TV Marketplace
- Clinton Announces Run For Presidency As Republicans Strike Back With Online Ads
- M&A For Radio, TV Sees Sharp Decline, But Deal Pricing Remains Stable
- 44% Of US Adult Household Without Landlines
- AT&T Seeks To Appeal Decision In Throttling Dispute
- McCann Worldgroup Names Sean MacDonald Chief Digital Officer
- OTT Advertising Projected To Represent Half Of All TV Ad Revenue By 2020
- TV Consumers Spending More On Subscription Internet Video
- 35 Magazines Launched In Q1
- MediaDailyNews - Friday, April 10, 2015
- Unfriend Anyone Who Sends You Baseball Footage
- Turn Hit With New Lawsuit Over 'Zombie' Cookies
- The Commoditization Of Creativity
- Spending Up, But Marketers Still Have Big Digital Blind Spots
- Quit Wasting Ad Spend: 3 Ways to Improve Ad Viewability And Strengthen The Digital Ecosystem
- OTT Enters 6% Of U.S. Homes
- Amazon Sues Over Fake Reviews
- Snickers Enlists YouTube Vloggers Around the Globe For Funny 'You're Not You' Takes
- CBS All Access Signs 12 Station Groups
- Programmatic TV Platform Clypd Raises $19.4M
- New Pop Network Identifies Target Viewer As 'Modern Grownup'
- YP Integrates Uber Into Local Business Listings
- Twitter Retires Activity Tabs, Moves Trends To Search Page
- Omnicom's Wren Gets 33% Pay Hike In 2014 As Company Delivers Strong Profit Growth
- EBay Advertising Head Gives Three Key Programmatic Findings
- Facebook Faces Privacy Class-Action In EU
- MediaDailyNews - Thursday, April 9, 2015
- Google Considering Buying Twitter (Rumor Has It)
- IAB Unveils Digital Audio Buyers' Guide
- Programmatic Giving Search Marketers Opportunity To Oversee Other Media
- iHeartMedia To Sell Broadcast Radio Via Programmatic
- Can Your Phone Measure Emotion?
- Wells Fargo Consolidates Media With Omnicom Shops
- Cable TV Influences In-Stream Video Prices
- Bauer Launches 'Simple Grace'
- March Madness Winners? Non-Sponsors McDonald's, Nike
- Ad Tech Revenue To Grow To $100 Billion By 2020
- Sinclair Broadcast Aggregates Data With Audience Network
- Brands Give Instagram's Carousel A Whirl
- PGA Tour Launches Reward Program Offering Points For Digital Engagement
- HBO Now Stress Test Starts Sunday
- MediaDailyNews - Wednesday, April 8, 2015
- NCAA Men's Basketball Championship Game Scores $153M In Ad Revs
- Episode 708: The Trinity: Blood, Death, and Coffee, Tea, or Me?
- WPP's Data Alliance, Facebook Expand Global Alliance
- Note To Nielsen: Don't Let eXelate Die On The Vine
- Analyst Downgrades Omnicom From 'Outperform,' Cites Lack Of 'Visibility,' Uncertainty About Its Future
- Three Truths About Fraud
- Broadcast Viewers Are Older, Advertisers Must Adjust Demo Expectation
- USA Network's Upfront Theme: Heroes And Donny Deutsch, Too
- Time Inc, Telemundo Partner For TV Home Show
- Children's Advocates Take Aim At YouTube Kids
- BBDO Deemed Most Effective Full-Service Network, OMD Top Media Network Worldwide
- MediaDailyNews - Tuesday, April 7, 2015
- Post-Rocket Fuel, Internet Ad Pioneer John Nardone Sets Sights Back On Sites, Joins Ad Server
- Facebook Sued For Creating Database of 'Faceprints'
- Viacom Organizes TV Nets Into 2 Groups
- NCAA Final Four Shoots Big Ratings
- Social Spam Plagues Social Networks
- Pay-TV Providers Need To Embrace OTT Technology
- Sideswipes: How To Find Role Models For A Human Pace Of Life
- Hulu Builds GIF Search Engine As Promotional Tool
- 'Rolling Stone' Retracts Campus Rape Story
- Fox Named VP, Digital For Consumer Reports
- TEN Acquires Torque.TV, Ups Digital Video
- 'Mad Men' Poses Existential Question: Is That All There Is?
- The Expanding Programmatic TV Marketplace
- MediaDailyNews - Monday, April 6, 2015
- SC Johnson Puts $1 Billion Media-Buying Assignment In Review
- Global Ad Spend On Social Nets Forecast At 29%
- #ThingsBrandsNeverSaid: How FleishmanHillard Uses Data, Analytics, Content To Bring Client Stories To Life
- Top Cable Nets' Performance Uneven: ESPN Up, Fox News Down
- CMT's Upfront Message: We're Country To The Core
- NYT Now App Drops Paid Subs
- Going Into Finales, NBC Holds Lead Among Key Adults
- Search Engines Make Us Think We're Smart
- Innovid's Video Patent Helps Leverage Online Ad Options
- Google's $8.5 Million Data-Leak Settlement Wins Approval
- Gravity4 Buys Ezlike, Another Facebook Marketing Partner
- Turtle Wax Drives In Front Of Furious 7 For New Campaign
- FCC Submits Net Neutrality Rules For Publication
- Microsoft Stops Turning On Do-Not-Track Commands
- Patent Trolls Cast Shadow Over Ad Industry
- MediaDailyNews - Friday, April 3, 2015
- Ad Market Saturates, Costs Begin Deflating: Even Prime-Time Not Immune
- How Paywalls Prevent News Scoops
- Major Media Cos. Forecast Lower Ad Revs
- Cable Upfront: Are All Rating Points Equal?
- L'Oreal USA Puts Its $1 Billion Media Assignment Into Review
- NBC Dominates Late-Night TV
- M&A Changes Media Landscape With 545 Transactions Worth $26.6 Billion In Q1 2015
- 'Time Out NY' Becomes Free Mag
- Is The Amazon Dash Button Clever? Or Ugly?
- U.S. Made 375 Data Requests to Snapchat Since November
- Amazon's Ad Platform Needs To Mature, As Search Spend Growth Slows In Q1
- Nativo Adds Real-Time Native Ad A/B Testing To Platform
- Ex Machina Movie Shows How Google, Microsoft Search Could Create First AI Being
- Ello Revamps, Raises $5 Million
