MediaDailyNews Editions for April 2015
MediaDailyNews - Thursday, April 16, 2015
WPP Buys Mobile Ad Attribution Firm Medialets
Bacardi Consolidates Its Global $300 Million Creative and Media Assignments with BBDO and OMD
Horizon Media Successfully Defends Telemundo, NBC Universo Assignments
Social Media Augments Live TV Viewing
Dentsu Aegis Acquires Forbes Consulting Group
New ASME Guidelines Address Native Ads
Simulmedia Extends Audience Delivery Guarantee, Will Benchmark Against Digital Too
Twitter Redesigns Homepage, Focuses On Topics
LA Dodgers, R/GA Launch Startup Accelerator
Why Nike Is - Finally - Wooing Weak Women
Netflix Subscribers Grow, But Net Earnings Way Down
Complicated Search Algorithms Impacts Small Companies Mobile Efforts
Will Google Connect Mail, YouTube To Target Search Ads?
The Trade Desk, TubeMogul Plug Into WideOrbit's Programmatic TV Marketplace
NAB Shorts: Akamai, Adobe Team Up And RRMedia Touts A New Platform
Tinder Integrates With Instagram
Automaker Global Spend Is Huge On Soccer, Olympics, Golf
LinkedIn Urges Judge To Toss 'Add Connections' Lawsuit
Google Accused Of Harming Consumers By Promoting Own Shopping Service
Under Half Of Video Ads In 2014 Were Viewable
Forbes Licenses New Capitalist Tool, Social Selling
MediaDailyNews - Wednesday, April 15, 2015
Got A Supply Or Demand Idea? Rubicon Has A Garage For You To Build It In
Coty Wants Five Months To Pay Its Agency Bills
TV Viewership Declines Across All Demos
Why Brands Need To Shake Gen Y Obsession
Viewswagen Puts Ads in Uber, Lyft Cars
Episode 709: 'She's My Mother/She's My Sister/She's My Waitress'
A Young Media Person's Guide to Analyzing Pilots
WPP, Publicis Stocks Continue Slide: Analyst Urged Investors To Exit The Sector
Honda Joins Cast Of NBC Universal's 'Saturday Night Line'
Staples Dives Into The 'Shark Tank'
Clarification: ABC Up In Q1
Foursquare Rolls Out Pinpoint, Delivers Brand Audience
Subway In Promo Partnership With New 'Avengers' Flick
Wearables May Be Next Consumer Communications Channel
HBO Shows Flex Muscle, 'Mad Men' Dips Slightly
Adsmovil Introduces Mobile Ad Exchange For U.S. Hispanics
Google Adds mDialog OTT TV Inventory To DoubleClick AdX
Google Entitled To Emails Between MPAA And Mississippi Attorney General
Zuckerberg To Bring Free Internet To Europe
Tagboard, Hootsuite Supply Social For Media Cos.
Google, Prepare Yourself For An EU Beating
MediaDailyNews - Tuesday, April 14, 2015
Broadcast TV Advertising Forecast To Continue Early 2015 Decline
Advertisers Need Attention Balance To Sell More Stuff
Sideswipes: The Cut-Down Generation - Or Why We're Going Multisensory
Adland Stocks Fall After Analyst's Advice To Exit Ad Sector
Is Television Too Expensive?
Masters Golf Putts Solid Sunday Ratings For CBS
AOL Launches Cross-Screen Programmatic Ad Platform 'One'
You Say Tomato, I Say Content: How ConAgra Leveraged A Story To Market A Brand
Mason Out, Fernandez New President At CBS Radio
Congress To Take Up Patent Troll Bills
WPP Launches New Consultancy
Coca-Cola, PepsiCo Trade Places As Coke Gets MLS And PepsiCo Gets NBA
Coke Expanding 'Share A Coke' For Summer 2015
Google Raises Its Game In Cloud Services
Brands Diversify YouTube Ads, Rack Up 102.8 Million Views
'Game Of Thrones' Drives HBO Now Awareness
LinkedIn Elevate Encourages Company Staffers To Curate Content
AMC Wins Video Privacy Case
MediaDailyNews - Monday, April 13, 2015
There Is A Bear In Madison Avenue's Woods, And It's Kicking Back: Analyst Says Agency Rebates Are No Bull
Who Doesn't Remember His First Time?
Clinton Announces Run For Presidency As Republicans Strike Back With Online Ads
WideOrbit Unveils Programmatic TV Marketplace
M&A For Radio, TV Sees Sharp Decline, But Deal Pricing Remains Stable
44% Of US Adult Household Without Landlines
AT&T Seeks To Appeal Decision In Throttling Dispute
McCann Worldgroup Names Sean MacDonald Chief Digital Officer
OTT Advertising Projected To Represent Half Of All TV Ad Revenue By 2020
TV Consumers Spending More On Subscription Internet Video
35 Magazines Launched In Q1
MediaDailyNews - Friday, April 10, 2015
Unfriend Anyone Who Sends You Baseball Footage
Turn Hit With New Lawsuit Over 'Zombie' Cookies
The Commoditization Of Creativity
Spending Up, But Marketers Still Have Big Digital Blind Spots
OTT Enters 6% Of U.S. Homes
Quit Wasting Ad Spend: 3 Ways to Improve Ad Viewability And Strengthen The Digital Ecosystem
Snickers Enlists YouTube Vloggers Around the Globe For Funny 'You're Not You' Takes
Amazon Sues Over Fake Reviews
CBS All Access Signs 12 Station Groups
Programmatic TV Platform Clypd Raises $19.4M
New Pop Network Identifies Target Viewer As 'Modern Grownup'
YP Integrates Uber Into Local Business Listings
Twitter Retires Activity Tabs, Moves Trends To Search Page
Omnicom's Wren Gets 33% Pay Hike In 2014 As Company Delivers Strong Profit Growth
EBay Advertising Head Gives Three Key Programmatic Findings
Facebook Faces Privacy Class-Action In EU
MediaDailyNews - Thursday, April 9, 2015
IAB Unveils Digital Audio Buyers' Guide
Google Considering Buying Twitter (Rumor Has It)
Programmatic Giving Search Marketers Opportunity To Oversee Other Media
iHeartMedia To Sell Broadcast Radio Via Programmatic
Wells Fargo Consolidates Media With Omnicom Shops
Can Your Phone Measure Emotion?
Cable TV Influences In-Stream Video Prices
Bauer Launches 'Simple Grace'
March Madness Winners? Non-Sponsors McDonald's, Nike
Ad Tech Revenue To Grow To $100 Billion By 2020
Sinclair Broadcast Aggregates Data With Audience Network
Brands Give Instagram's Carousel A Whirl
PGA Tour Launches Reward Program Offering Points For Digital Engagement
HBO Now Stress Test Starts Sunday
MediaDailyNews - Wednesday, April 8, 2015
NCAA Men's Basketball Championship Game Scores $153M In Ad Revs
Episode 708: The Trinity: Blood, Death, and Coffee, Tea, or Me?
Note To Nielsen: Don't Let eXelate Die On The Vine
WPP's Data Alliance, Facebook Expand Global Alliance
Analyst Downgrades Omnicom From 'Outperform,' Cites Lack Of 'Visibility,' Uncertainty About Its Future
Three Truths About Fraud
Broadcast Viewers Are Older, Advertisers Must Adjust Demo Expectation
USA Network's Upfront Theme: Heroes And Donny Deutsch, Too
Time Inc, Telemundo Partner For TV Home Show
Children's Advocates Take Aim At YouTube Kids
BBDO Deemed Most Effective Full-Service Network, OMD Top Media Network Worldwide
MediaDailyNews - Tuesday, April 7, 2015
Post-Rocket Fuel, Internet Ad Pioneer John Nardone Sets Sights Back On Sites, Joins Ad Server
Facebook Sued For Creating Database of 'Faceprints'
Viacom Organizes TV Nets Into 2 Groups
NCAA Final Four Shoots Big Ratings
Social Spam Plagues Social Networks
Pay-TV Providers Need To Embrace OTT Technology
Sideswipes: How To Find Role Models For A Human Pace Of Life
Hulu Builds GIF Search Engine As Promotional Tool
'Rolling Stone' Retracts Campus Rape Story
Fox Named VP, Digital For Consumer Reports
TEN Acquires Torque.TV, Ups Digital Video
'Mad Men' Poses Existential Question: Is That All There Is?
The Expanding Programmatic TV Marketplace
MediaDailyNews - Monday, April 6, 2015
SC Johnson Puts $1 Billion Media-Buying Assignment In Review
Global Ad Spend On Social Nets Forecast At 29%
#ThingsBrandsNeverSaid: How FleishmanHillard Uses Data, Analytics, Content To Bring Client Stories To Life
Top Cable Nets' Performance Uneven: ESPN Up, Fox News Down
CMT's Upfront Message: We're Country To The Core
NYT Now App Drops Paid Subs
Going Into Finales, NBC Holds Lead Among Key Adults
Search Engines Make Us Think We're Smart
Innovid's Video Patent Helps Leverage Online Ad Options
Google's $8.5 Million Data-Leak Settlement Wins Approval
Gravity4 Buys Ezlike, Another Facebook Marketing Partner
Turtle Wax Drives In Front Of Furious 7 For New Campaign
FCC Submits Net Neutrality Rules For Publication
Microsoft Stops Turning On Do-Not-Track Commands
Patent Trolls Cast Shadow Over Ad Industry
MediaDailyNews - Friday, April 3, 2015
Ad Market Saturates, Costs Begin Deflating: Even Prime-Time Not Immune
How Paywalls Prevent News Scoops
Major Media Cos. Forecast Lower Ad Revs
Cable Upfront: Are All Rating Points Equal?
L'Oreal USA Puts Its $1 Billion Media Assignment Into Review
NBC Dominates Late-Night TV
M&A Changes Media Landscape With 545 Transactions Worth $26.6 Billion In Q1 2015
'Time Out NY' Becomes Free Mag
Is The Amazon Dash Button Clever? Or Ugly?
U.S. Made 375 Data Requests to Snapchat Since November
Amazon's Ad Platform Needs To Mature, As Search Spend Growth Slows In Q1
Nativo Adds Real-Time Native Ad A/B Testing To Platform
Ex Machina Movie Shows How Google, Microsoft Search Could Create First AI Being
Ello Revamps, Raises $5 Million
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