January 25, 2023
Tuesday, January 5, 2016
Email marketing is still a business-to-business (B2B) sales driver that experienced 3% growth in 2015, according to a recent study by sales intelligence company … Read the whole story
- COMMENTARY
It appears the tremendous growth of The Internet of Things is driving the consumer technology industry to record-setting growth. Consumer technology retail revenue is … Read the whole story
General Motors is betting $500 million that self-driving cars are the future, and on Monday announced an investment in Lyft just days before an … Read the whole story
- COMMENTARY
Many consumers think that native ads are actually written by reporters or editors, even when those ads are labeled "sponsored report." Read the whole story
Bing began powering AOL's mobile, tablet and Web search Jan. 1, 2016 -- the final step cementing a long-term partnership announced in June 2015. Read the whole story
- COMMENTARY
The dawn of the so-called Golden Age of Television has brought many pleasures -- but none as unexpected as the rise of "hate-watching." Hate-watching … Read the whole story
Amazon is about to change how companies and agencies allocate global media budgets -- a side effect of its move to build a different … Read the whole story
NBCU cable network Syfy is starting up Syfy Labs, an innovation lab for creating multiplatform content and experiences for existing and emerging platforms. It … Read the whole story
Time Inc. has announced the launch of an ad product that leverages the publisher's huge social audience, and Volvo is the first partner to … Read the whole story
On the eve of the Consumer Electronics Show, Turner Broadcasting is starting up a new business unit, Turner Ignite, focused on content and data … Read the whole story
Global theatrical revenues hit $38 billion for 2015, with an $11 billion take for the North American U.S. and Canadian box office. Major movie … Read the whole story
BH Media Group, the newspaper division of Buffett's investment conglomerate Berkshire Hathaway, announced the acquisition of another small newspaper, the 'Free-Lance Press' of Fredericksburg, … Read the whole story
The firms are integrating Medialets' ad-trafficking platform Servo with MBD's research panel Ignite Network. Medialets can identify specific devices that are served ads. With … Read the whole story
Millennials may indeed be cord-cutters or "cord-nevers," but they do contribute to some or all the entertainment costs in households. Young consumers also take … Read the whole story
Because most people who enter the contest view it as a stepping stone for a career in the entertainment industry, "we thought [that] for … Read the whole story
The ads will run on broadcast, digital, print and out-of-home media. Spots will air during prime time, late night, cable and sports programming, with … Read the whole story
