Marketers in the U.S. will spend more on display than search advertising in 2016, according to numbers released by eMarketer Monday. This year, spending … Read the whole story
2016 needs to be the year we finally get real about the state of our industry, and what needs to be done to sort … Read the whole story
GroupM's MediaCom unit has struck a deal with biometric tracking firm Realeyes that will incorporate emotional measurement of consumers into its content testing and … Read the whole story
AT&T will once again offer unlimited mobile data plans, but not for cord-cutters. The telecom will resume selling unlimited data to smartphone users, provided … Read the whole story
Facebook's ad network is now working with mobile Web properties in addition to mobile apps. The access to a new crop of publishers could … Read the whole story
The digital media landscape is undergoing a tectonic shift. Cable and broadcast growth is declining, while over-the-top gains steam. The way we consume media … Read the whole story
"We are now a very different company than we were a year ago," Val Vargas, vice president of advertising and marketing communications, tells "Marketing … Read the whole story
After four troubled years, Facebook cofounder Chris Hughes is throwing in the towel and putting "The New Republic" up for sale. He admits that … Read the whole story
ESPN and other networks seem to be under duress with some subscribers abandoning traditional pay TV packages, but media executives continue to look to … Read the whole story
Some existing Lions are being reorganized. The Press Lions are being rebranded the Print & Publishing Lions, while Lions for Digital Craft are being … Read the whole story
With commercials priced at almost the $5 million mark for a 30-second commercial, the big sport event on CBS on February 7 could hit … Read the whole story
L.A.-based Barons Media has launched a proprietary supply-side platform and plans to offer a full stack of technology behind its RTB-compliant SSP and servers … Read the whole story
"We believe apparel industry trends will remain soft in 2016, given the heightened industry competition, declining mall traffic, and the shifting trend in consumer … Read the whole story
Streaming music services saw total songs streamed nearly double over the past year, according to Nielsen. The number jumped from 164.5 billion in 2014 … Read the whole story
The global email encryption market is expected to grow from 1.5 billion in 2015 to 4.2 billion in 2020, per forecasts from Research and … Read the whole story
WPP is backing an investment fund-Courtside Ventures-that will help finance tech and media startups with a focus on sports. The lead investor in the … Read the whole story