MediaDailyNews Editions for October 2017
MediaDailyNews - Tuesday, Oct. 17, 2017
U.S. Publishers: $15.8B Annual Revenue Lost To Ad Blocking
VAB Offers TV Networks Thor, Attribution Measurement Platform
National Q3 TV Ads Record Double-Digit Declines
Prohaska Diversifies From Consulting, Launches PMP Solution For Publishers
HBO CEO: 'Global' OTT Platform Will Be Ready in 2018
Netflix Scores Positive Results, TV Distributors Play Catch Up
Broadcast, Live Viewing Still Dominant, OTT Growing
How NOT To Simplify Your Agency Comp To Reduce Costs
Snap, NBCUniversal Partner On New Digital Video Venture
Lagardere Sports and Entertainment Launches New Ad Agency
MediaDailyNews - Monday, Oct. 16, 2017
Mobile Dominates Internet Ad Spend
Digital Media Advertising To See Q3 Double-Digit Growth
AT&T Filing Reveals OTT May Be Offsetting 'Big Bundle' Erosion
Fandango To Buy MovieTickets.com, Online Ticket Sites Merge
TV's New ROI For Marketers: Thor
Total Viewers Or Better Demos: Who's No. 1 In Late Night?
Mattress Firm Gets In Bed With Spark Foundry
MediaDailyNews - Friday, Oct. 13, 2017
ANA, 4As And IAB Include Browsers In Self-Regulatory Digital Ad Standards
Empower: Shorter Name, New And Bigger HQ
FCC Commissioner Challenges Trump's 'Fake News' Challenge: 'Not How It Works'
Google Releases Latest AdWords Interface To All
Can't Bribe Your Way To Quality
A+E Realigns Ad Sales For Better Cross-Platform Results
Report: More Marketers Seen Boosting Amazon Ad Budgets Compared To Google, FB
Marketers, You Want Innovation? Bring On The Engineers!
Time Inc., Google Launch Native Video Ad Unit
Esther Dyson Talks About AI, Real-World Issues
So It's Come To This: Agency Names An Integrity Director
Call For Entries: 2018 All-Stars
OMD's MD To Become Telegraph's COO
New Linear TV Packages Won't Carry A La Carte Networks
'Boston Globe,' Pfizer Team For 'Dear Scientist'
MediaDailyNews - Thursday, Oct. 12, 2017
Publicis Shows Some Digital Spine, Puts Donohue In Charge Of It
Fox Stock Falls On U.S. World Cup Defeat
Call For Entries: 2018 All Stars
Trump Refutes NBC News Story, Tweets Challenge To Its Broadcast Licenses
Former Comcast Ad Exec Walsh Heads To Viamedia
MediaDailyNews - Wednesday, Oct. 11, 2017
New Broadcast TV Season, Same Ratings Declines
Starcom Lands Lionsgate: Will Handle Strategy, Activation
Lack Of People-Based Ad Metrics Slows Data Analysis
Horizon Invests In Crowd Analytics Platform, AMPs Up OOH Practice
Barometric Search Tool Monitors Invalid Website Traffic For Publishers
Should Digital Marketing Employ TV Standards?
MediaDailyNews - Tuesday, Oct. 10, 2017
MoffettNathanson Downgrades Scripps Networks' Ad Projections
Viacom, Discovery Stocks Sink On Weak Revenue Estimates
Facebook Slams Media For 'Fake News' Coverage
Ad Tech's Dirtiest Secret Acronym: WMD
MediaDailyNews - Monday, Oct. 9, 2017
Google Reportedly Finds Russian-Bought Ads On Search, YouTube, DoubleClick
ABC's Promo Push Clicks, Delivers 'Good Doctor' Results
Following Price Hikes, Netflix Adds Stock Price Gains
Trump Wants To Investigate Journalism -- Bring It On
Story Insists Advertisers Would Shun O.J. TV Interview
MediaDailyNews - Friday, Oct. 6, 2017
Traditional Media Platforms Tout Brand Safety, Score Higher ROI
Ad-Tech Headcount Analysis Finds 'Brand Safety' Expanding, DSPs/SSPs Waning
Carat Lands Jack, Boxes Out 15-Year Incumbent Horizon
Activism, Brand Safety Key Discussion Points At ANA Masters Of Marketing
Netflix Stock Rises, Along With Prices
Plot Thickens In WPP Fight Over $1.3 Billion Bain Tender Offer
Intelligence Will Only Get You So Far: Artificial, Real Or Otherwise
Binge-Watching Impacting Live TV Stats
MediaDailyNews - Thursday, Oct. 5, 2017
Fewer Branded Product Placements Appear On Broadcast Networks
IPG Units Find Attention Levels For Interactive Video Ads Comparable With TV's, Shorter Isn't Necessarily Better
Pirate's Booty: TAG Finds Brands Spent $111 Million On Illicit Sites, Calls For Quality Control
Marketers Gather For Industry's Signature Event
Digital Ads Overtake TV
Are Media, Tech Companies Merging Into One Entity?
360i Goes All In On Amazon, Creates Dedicated Specialty Practice Built Around It
Don't Fear The AI Future Of TV, Film
Can Supply-Path Optimization Deliver Supply-Side Transparency?
MediaDailyNews - Wednesday, Oct. 4, 2017
YouTube TV Is Presenting Sponsor Of World Series
Shorter-Duration TV Commercials On The Rise
Facebook Comes Clean About Russian Ads
Media/Marketing Deals Rise In Q3
Digital Video Ad Spending Expands 7 Times The Rate Of Linear TV
Marketing Contracts Exchange: A Mechanism For Scaling Transparency
MPA Launches 'Believe It' Ad Campaign To Fight Fake News
Trust No One, Trust Nothing
Facebook Provides Rights Management To Protect Video Content
Kaleido Insights Launches, Backed By Superstar Analysts, With Focus On Transformative Trends
Future Ad Battles: TV Vs. Digital
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