In the first month to reflect a year-over-year comparison with the beginning of the COVID-19-related ad recession, national ad spending expanded 22% in March … Read the whole story

The company believes the audit would help explain why there was a 20% loss of the Nielsen TV households panel, and why the number … Read the whole story

Scott Brown, the head of Nielsen's audience measurement product, is leaving to join Experian, MediaPost has learned. Read the whole story

By a margin of more than two-to-one over its next-closest competitor, U.S. media agency execs say YouTube will be the biggest beneficiary of shifts … Read the whole story

First on the LP's corporate hit list: Jet Blue. The group is circulating a petition demanding the company stop making political contributions to the … Read the whole story

The title of this new show, "Wahl Street," has been chosen because this series focuses more on Wahlberg's business interests than on his movies. Read the whole story

As of late March, interest in the term "customer delight" has been trending upwards among brand marketers. Whether you are selling a toothbrush or … Read the whole story

Mobile (phone) devices remain the dominant leader in political advertising spend -- with a 46% share. Read the whole story

"Shady data brokers shouldn't get rich selling Americans' private data to foreign countries that could use it to threaten our national security," says Sen. … Read the whole story

Although Google denies any wrongdoing in the way it configures location settings, Australia's Competition and Consumer Commission believes otherwise. Read the whole story

In an interview with MediaPost, the Publicis Groupe chief strongly denied rumors and reports of a pending merger with Vivendi's Havas Group. Read the whole story

Susan Zirinsky, the five-decade CBS News veteran who was president for two years, will stay on until the new co-heads start in early May. … Read the whole story