MediaPost Weekend Editions for May 2017
- MediaPost Weekend - Sunday, May 28, 2017
- Odds And Endings: Aniston's Eyes, And The Sins Of The Fathers
- Ad Fraud Found In Google Play's App Platform
- Effie Worldwide Names Most Effective Global Marketers
- More Advertisers Flee Fox's 'Hannity'
- To Sponsor Or Not To Sponsor: That Is The Question
- The Future Of Social VR Is NOT Facebook
- Consumers Don't Like 'Political' Brands; Ad Pros See Heightened Interest In 'Values' Marketing
- Bot Fraud Estimated At $6.5B Globally In 2017, ANA Says
- Manchester Attack: Social Media Shines Brighter On Helpers Than Fakers
- Havas Group Launches 'Control Tower' For Programmatic Trading
- Commissions Rebound As Agency Comp Model: Fees, Incentives Begin To Recede
- Much Adieu About Nothing
- Battle Of The Network Scars: The Return of 'Botched'
- Upfront Spending Up Slightly, Scatter Down
- Sean Hannity, TV News Advertisers Can Now Identify Real 'Fake News'
- Time To 'Do More Digital' -- But Rationally, Not Blindly
- MediaPost Weekend - Sunday, May 21, 2017
- Battle Of The Network Scars: The Return of 'Botched'
- Radical Transparency In Politics And Media
- Upfront Spending Up Slightly, Scatter Down
- Upfront Reflections: If Only TV Was As Exciting As Networks Say It Is
- Upfront Reflections II: In Era Of Massive Change, Networks Still Do Schedules
- A Modest Proposal
- Why Trad TV Upfronts Fall Behind Modern Consumer
- Fox's Marchese: Can You Hear Me Now? -- Gets Upfront Attention With, Well, Attention
- Should ESPN Drop 'Monday Night Football'?
- Broadcast TV Maintains Media Dominance
- U.S. Ad Market Sinks 1% In April
- Will Upfront Get A New Premium Moniker?
- CBS Touts Strong Viewership, Custom Data, 8 New Shows
- Media Stocks Dip Amidst Political Turmoil
- IAB To Shift Discussions About 'Programmatic' To 'Automation'
- ESPN's Upfront Pitch: Sports Generate Emotions That Drive Purchases
- Cover Story: Quit Yer Kremlin!
- ANA Gives Advertisers Guidance To Combat Lack Of Transparency In Programmatic
- Yes, Virginia, The Upfront Presentations Are Still Important
- IAB Tech Lab Officially Releases Dynamic Content Ad Standard
- Fox Strikes Moat Video Measurement Deal
- Google Integrates Android OS In Cars: Partners With Audi, Volvo
- Google To Enforce New Ad Policies For AdSense, DoubleClick For Publishers
- NBCUniversal Touts Brand Safety, Metrics
- Dentsu Reports Q1 Organic Growth Of 3.9%
- MediaPost Weekend - Saturday, May 13, 2017
- Why Cannes Still Draws A-Listers, Hint: It's Not The Money
- Go Figure: Dove's Lady-Shaped Bottles Make Eyes Roll
- Fox Promotes Marchese To President, Advertising Revenue
- Trump's Travails Deliver Record Highs For TV Views, Ad Revs
- Fox Touts Modest Ad Sales Gains, Stock Price Sinks
- Do We Still Need An Upfront?
- Vivendi Makes $2.5 Billion Offer For Controlling Stake In Havas
- The Funnest Facebook Quiz Ever!
- Fox News Sexism Scandal Just Won't Go Away
- Facebook Cracks Down On Low-Quality Web Sites
- H&R Block Consolidates $146 Million Media Assignment With Publicis Media Agencies
- Health Care Exploited By Republicans, Democrats In Pre-2018 Ad Blitz
- Snap Earnings Hit $149 Million, Users Increase 36%
- WPP's POSSIBLE Acquires Amazon Ecommerce Specialist
- Time-Based Engagement Champ Batkin Named CEO Of Webspectator
- A Sinclair-Tribune Merge Isn't Exactly A TV Network
- Sinclair Broadcasting Offers Nearly $4 Billion To Buy Tribune Media
- Warren Buffett Admits To Making A Mistake About Google
- 'The Handmaid's Tale': The Fruit of Hulu
- MediaPost Weekend - Saturday, May 6, 2017
- Patagonia Takes Full-Page Swing At Trump
- Fox News Sexism Scandal Just Won't Go Away
- Bully Pulpit: Colbert Demeaned Himself With Gutter Attack On Trump
- H&R Block Consolidates $146 Million Media Assignment With Publicis Media Agencies
- CBS' Moonves: Upfront Will Be 'Exceedingly Strong'
- Pre-Upfront: Things That Matter, Things That Don't
- P&G Redistributes Programmatic, Data Duties, Cuts Ties With AudienceScience
- Mediabrands Shakeup: Tajer Out As CEO
- Dancing On A Glass Ceiling: The Many Roles Of Ivanka Trump
- Zenith: Google Remains Top-Ranked Media Company By Ad Revenue
- New Ad-Tech Consortium Aims To Rival Facebook, Google On Targeting Front
- I, Bobot
- Facebook Adds Media Monitors To Review Violent Videos
- National TV Viewership Dips, Sports Holds
- IAC's HomeAdvisor And Angie's List Merge Under ANGI Homeservices
- Bloomberg Partners With Twitter To Stream News
- WPP, MDC Executives Take 2016 Pay Cuts
- 'Time' Will Tell, Takes Itself Off The Block -- For Now
- Airbnb, Hearst Team To Produce Travel Magazine
- YouTube: We're Not TV, But Here Are Some New TV Shows
