MediaPost Weekend Editions for May 2022
- MediaPost Weekend - Saturday, May 28, 2022
- Holding Company CEOs Urge Staff To 'Effect Change' In Wake Of Recent Mass Shootings
- It's Time To Change Hearts And Minds Rather Than Offer Thoughts And Prayers
- Dog Keeps Shooting Media
- Gun-Related Messaging, Images: A Broader Perspective For The Long Term
- FTC Fines Twitter $150 Million Over Ad-Targeting Snafu
- Ohio AG Can Proceed With Claim That Google Search Is A 'Common Carrier'
- Key Issues For A Successful Ad-Supported Netflix
- Snap Shares Plunge 39% After More Bad News, Other Ad Platforms Also Impacted
- Legacy Media Stocks Pulled Down By Snap's Ad Warning
- Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
- Quick Question: What's The Top U.S. Industry Advertising On Facebook?
- Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds
- Havas Media, LiveRamp Unveil Bespoke Agency-Level Data Platform
- This Year's Canceled Shows And What The 'TV Blog' Said About Them
- Sarcastic Much?
- Ad-Supported Offering Could Boost Netflix's Overall U.S. Revenue 21%
- George Carlin Comes Alive In HBO Max Doc Directed By Judd Apatow
- Martha Stewart Downsizing? Everything Must Go!
- Sesame Workshop Taps Known For Media AOR Duties
- JCPenney Consolidates All Media At Dentsu X
- Google Urged To Shed Data That Could Identify Women Seeking Abortions
- How Obsessed Is Your State With Social Media?
- At The Upfronts: What They Said, What It Means
- Publicis Taps Omnicom Media's Hagedorn For New C-Suite Role
- Industry Study Concludes Advertising 'Supports' A Fraction Of Sales
- MediaPost Weekend - Saturday, May 21, 2022
- Live And In-Person, It's Upfront Week In The Era Of COVID
- Kimmel's Annual Upfront Roast Of His Own Company: Pro Or Con?
- A Tale Of Two Upfronts: WB Discovery Vs. Disney
- Fox Prepared To Enter Upfront Facing 'Uncertainty,' Gambelli Says
- Fox News Tells Upfront Story With No Mention Of Prime-Time Stars
- My Great Peel Back And Replacement Theory
- In Light Of Buffalo Shooting, What Does YouTube's MRC Accreditation Really Mean?
- YouTube Upfront Intros Frequency Caps, New Ad Options
- Nielsen Revamps Digital Ad Ratings, Enables Simpler Access To CTV Audiences
- Licht Vows New Direction For CNN, Reveals Plan For Chris Wallace
- Ad Market Expands For 14th Month, Rises 60% Over April 2020's Low
- Senate Bill Would Force Google To Break Up Ad Business
- Warren Buffett Buys $2.6 Billion Stake In Paramount Global
- National TV Scatter Spending Down 32% Vs. 4 Years Ago
- VaynerX Launches Corporate Trading Company
- IPG's Mediahub Get's A 'Lyft' With Latest AOR Assignment
- ANA, 4As Release New Guidelines For Buying Diverse Media
- Stakes Are High In New AMC+ Berlin Cold War Series
- Empower Taps Clausen To Lead Chicago Office
- OMG's Latest Commerce Tool: The Supply Chain IQ Score
- Real Time Vs. Algo Time
- Wall Street Analyst: No 'White Knight' Scenario For Nielsen, Downgrades Stock
- Dentsu Group Reports 9.1% Q1 Growth, Upgrades Full-Year Outlook
- Abortion Ads Soar Following SCOTUS Draft Leak
- Twitter Rolls Out Crisis Misinformation Policy
- Obit: Long-Time Agency Media Exec And Expert On Black Consumer Touchpoints Linda Jefferson, Dead At 69
- MediaPost Weekend - Saturday, May 14, 2022
- Some Brands Speak Out On Abortion Rights
- Study Finds Big Disconnect Between Ad Execs And Average American Commuters
- Trump's Media Company To Pursue Streaming Venture
- Lincoln Project Channels Apple's 'Crazy Ones,' But Not In The Good Way
- Social Media And The Butterfly Effect
- Appeals Court Allows Texas To Enforce Social Media 'Censorship' Law
- Musk Puts Twitter Deal 'On Hold' (Sort Of)
- New Bill Would Create Agency To Oversee Tech Platforms
- Horizon Media Wins Kohl's Business As Retailer Ponders M&A Proposals
- One Of The World's First Media Agencies, Carat Touts Another First: A Chief Media Officer
- Let's Mark The End Of The iPod
- Snap Names Advertising, W+K Veteran Colleen DeCourcy Chief Creative Officer
- Netflix Could Launch Ad-Supported Option By The End Of The Year: 'NY Times'
- Google New Ranking Signal To Support Skin Tones In Image Search
- Driven By Demand For NFL, News, Tubi, Fox Ad Sales Grows 9%
- Shake Shack Adds Bourbon, Drive-Throughs
- Apple Restructuring To Double Down On Services, Advertising
- Warhorse 'Jeopardy!' Still Generating Excitement With Latest Superchamp
- Instagram Tests NFTs: Targets Creators, Collectors
- Husband's Time-Traveling Is Not An Excellent Adventure
- Podcast Ad Spending To Rise 47% To $2.1B This Year
- Google Takes Another Look At Smart Glasses, Focuses On Translation
- DPAA And Partners Unveil Plans For First Multinetwork DOOH Upfront
- MediaPost Weekend - Saturday, May 7, 2022
- SCOTUS Shatters Brands' 'Take-A-Stand' Mythology
- Red, White & Theocratic
- Mother's Day Performance Lifts All Boats, Including CPCs, Conversion Rates
- ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' Marketplace
- Talent: Key To A Brighter, Ethical Future In Advertising
- Havas Media Group Becomes First Global Media Network To Offer Ethical Certification
- Stagwell Shares Surge As Company Reports Strong Q1 Growth
- Ukraine 'Tourism' Campaign Promotes Rooms With A View To Travel-Starved Russians
- Why Today's Chopped Word Salad Of Web3 Iterations Spells The Most Exciting Time In Our History
- WPP Staffers To Get Creative, Tech Metaverse Training From Epic Games
- On Eve Of Twitter's NewFront, Coalition Calls On Advertisers To Back Musk Pledge
- Musk A No-Show At Twitter NewFront, Calls For Content Advocacy Probe
- Twitter Unveils Deals With Fox Sports, iSpot, Conde Nast, Essence, E! News, Others
- Ford Ad Takes Subtle Dig At Musk
- Is Twitter Really Worth All That Money?
- Sorrell: Delay In S4 Capital Results "Unacceptable And Embarrassing"
- After Two Postponements, S4 Capital Sets Release Date For FY 2021 Results
- 'Effective' CPMs Climb As Prime-Time Ad Spending Declines
- TikTok Unveils Contextual Ad Placement Option, Guarantees They Will Be Among Top 4% Of All Videos
- Why Outre Is Now En Vogue
- New ABC Show Keeps 'Em Tuned In During Commercial Breaks
- Can You Take A Joke? Stand-up Comedy On TV Changing With Chappelle, Rock Highlights
- Pinterest Testing TV Studio App, Clues Indicate Global Expansion
- TikTok Outperforms Facebook, Twitter in Advertiser Interest, Web Traffic, Study Shows
- Obit: Pioneering Agency Digital Media Exec Sean Finnegan, Dead At 50
