MediaPost Weekend Editions for May 2022
MediaPost Weekend - Saturday, May 28, 2022
Holding Company CEOs Urge Staff To 'Effect Change' In Wake Of Recent Mass Shootings
It's Time To Change Hearts And Minds Rather Than Offer Thoughts And Prayers
Dog Keeps Shooting Media
Gun-Related Messaging, Images: A Broader Perspective For The Long Term
FTC Fines Twitter $150 Million Over Ad-Targeting Snafu
Ohio AG Can Proceed With Claim That Google Search Is A 'Common Carrier'
Key Issues For A Successful Ad-Supported Netflix
Snap Shares Plunge 39% After More Bad News, Other Ad Platforms Also Impacted
Legacy Media Stocks Pulled Down By Snap's Ad Warning
Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
Quick Question: What's The Top U.S. Industry Advertising On Facebook?
Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds
Havas Media, LiveRamp Unveil Bespoke Agency-Level Data Platform
This Year's Canceled Shows And What The 'TV Blog' Said About Them
Sarcastic Much?
Ad-Supported Offering Could Boost Netflix's Overall U.S. Revenue 21%
George Carlin Comes Alive In HBO Max Doc Directed By Judd Apatow
Martha Stewart Downsizing? Everything Must Go!
Sesame Workshop Taps Known For Media AOR Duties
JCPenney Consolidates All Media At Dentsu X
Google Urged To Shed Data That Could Identify Women Seeking Abortions
How Obsessed Is Your State With Social Media?
At The Upfronts: What They Said, What It Means
Publicis Taps Omnicom Media's Hagedorn For New C-Suite Role
Industry Study Concludes Advertising 'Supports' A Fraction Of Sales
MediaPost Weekend - Saturday, May 21, 2022
Live And In-Person, It's Upfront Week In The Era Of COVID
Kimmel's Annual Upfront Roast Of His Own Company: Pro Or Con?
A Tale Of Two Upfronts: WB Discovery Vs. Disney
Fox Prepared To Enter Upfront Facing 'Uncertainty,' Gambelli Says
Fox News Tells Upfront Story With No Mention Of Prime-Time Stars
My Great Peel Back And Replacement Theory
In Light Of Buffalo Shooting, What Does YouTube's MRC Accreditation Really Mean?
YouTube Upfront Intros Frequency Caps, New Ad Options
Nielsen Revamps Digital Ad Ratings, Enables Simpler Access To CTV Audiences
Licht Vows New Direction For CNN, Reveals Plan For Chris Wallace
Ad Market Expands For 14th Month, Rises 60% Over April 2020's Low
Senate Bill Would Force Google To Break Up Ad Business
Warren Buffett Buys $2.6 Billion Stake In Paramount Global
National TV Scatter Spending Down 32% Vs. 4 Years Ago
VaynerX Launches Corporate Trading Company
IPG's Mediahub Get's A 'Lyft' With Latest AOR Assignment
ANA, 4As Release New Guidelines For Buying Diverse Media
Stakes Are High In New AMC+ Berlin Cold War Series
Empower Taps Clausen To Lead Chicago Office
OMG's Latest Commerce Tool: The Supply Chain IQ Score
Real Time Vs. Algo Time
Wall Street Analyst: No 'White Knight' Scenario For Nielsen, Downgrades Stock
Dentsu Group Reports 9.1% Q1 Growth, Upgrades Full-Year Outlook
Abortion Ads Soar Following SCOTUS Draft Leak
Twitter Rolls Out Crisis Misinformation Policy
Obit: Long-Time Agency Media Exec And Expert On Black Consumer Touchpoints Linda Jefferson, Dead At 69
MediaPost Weekend - Saturday, May 14, 2022
Some Brands Speak Out On Abortion Rights
Study Finds Big Disconnect Between Ad Execs And Average American Commuters
Trump's Media Company To Pursue Streaming Venture
Lincoln Project Channels Apple's 'Crazy Ones,' But Not In The Good Way
Social Media And The Butterfly Effect
Appeals Court Allows Texas To Enforce Social Media 'Censorship' Law
Musk Puts Twitter Deal 'On Hold' (Sort Of)
New Bill Would Create Agency To Oversee Tech Platforms
Horizon Media Wins Kohl's Business As Retailer Ponders M&A Proposals
One Of The World's First Media Agencies, Carat Touts Another First: A Chief Media Officer
Let's Mark The End Of The iPod
Snap Names Advertising, W+K Veteran Colleen DeCourcy Chief Creative Officer
Netflix Could Launch Ad-Supported Option By The End Of The Year: 'NY Times'
Google New Ranking Signal To Support Skin Tones In Image Search
Driven By Demand For NFL, News, Tubi, Fox Ad Sales Grows 9%
Shake Shack Adds Bourbon, Drive-Throughs
Apple Restructuring To Double Down On Services, Advertising
Warhorse 'Jeopardy!' Still Generating Excitement With Latest Superchamp
Instagram Tests NFTs: Targets Creators, Collectors
Husband's Time-Traveling Is Not An Excellent Adventure
Podcast Ad Spending To Rise 47% To $2.1B This Year
Google Takes Another Look At Smart Glasses, Focuses On Translation
DPAA And Partners Unveil Plans For First Multinetwork DOOH Upfront
MediaPost Weekend - Saturday, May 7, 2022
SCOTUS Shatters Brands' 'Take-A-Stand' Mythology
Red, White & Theocratic
Mother's Day Performance Lifts All Boats, Including CPCs, Conversion Rates
ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' Marketplace
Talent: Key To A Brighter, Ethical Future In Advertising
Havas Media Group Becomes First Global Media Network To Offer Ethical Certification
Stagwell Shares Surge As Company Reports Strong Q1 Growth
Ukraine 'Tourism' Campaign Promotes Rooms With A View To Travel-Starved Russians
Why Today's Chopped Word Salad Of Web3 Iterations Spells The Most Exciting Time In Our History
WPP Staffers To Get Creative, Tech Metaverse Training From Epic Games
On Eve Of Twitter's NewFront, Coalition Calls On Advertisers To Back Musk Pledge
Musk A No-Show At Twitter NewFront, Calls For Content Advocacy Probe
Twitter Unveils Deals With Fox Sports, iSpot, Conde Nast, Essence, E! News, Others
Ford Ad Takes Subtle Dig At Musk
Is Twitter Really Worth All That Money?
Sorrell: Delay In S4 Capital Results "Unacceptable And Embarrassing"
After Two Postponements, S4 Capital Sets Release Date For FY 2021 Results
'Effective' CPMs Climb As Prime-Time Ad Spending Declines
TikTok Unveils Contextual Ad Placement Option, Guarantees They Will Be Among Top 4% Of All Videos
Why Outre Is Now En Vogue
New ABC Show Keeps 'Em Tuned In During Commercial Breaks
Can You Take A Joke? Stand-up Comedy On TV Changing With Chappelle, Rock Highlights
Pinterest Testing TV Studio App, Clues Indicate Global Expansion
TikTok Outperforms Facebook, Twitter in Advertiser Interest, Web Traffic, Study Shows
Obit: Pioneering Agency Digital Media Exec Sean Finnegan, Dead At 50