Mad Blog
Readers, you know that MadBlog is always on the lookout for a televisual object worthy of post-"Mad Men" binge-watching, so you don't have to. This week, I turned to "UnREAL," … Read the whole story
There was no incumbent. Sierra Trading Post was purchased by The TJX Companies-parent company of TJ Maxx and other stores--in 2012 for approximately $200 … Read the whole story
Gossip is swirling that Nationwide is on the hunt for a new ad agency. Read the whole story
- COMMENTARY
Good agency / advertiser relationships used to be pretty simple. The longer you worked together, the more you understood each other and - with … Read the whole story
Butler, Shine, Stern & Partners (BSSP) has been selected by Pharmavite to oversee creative duties for vitamin and supplement brand NatureMade, following a review … Read the whole story
There's probably not one of you who isn't familiar with Seamless, the, ahem, seamless method of ordering food online for delivery in New York. … Read the whole story
Maytag has become the official washer and dryer of Major League Baseball. Coinciding with the new partnership, the brand, in a first, aired a … Read the whole story
The Playa Vista, CA-based shop is adding media buying, brand advertising and integrated marketing to its list of services. Focused on the entertainment industry … Read the whole story
Vacation rental platform Airbnb is leveraging Caitlyn Jenner's high profile to launch a campaign to "explore the kindness of man." The effort is running … Read the whole story
Love is really in the air in a video promoting the latest season of VH1's "Dating Naked: Playing for Keeps." Naked couples are jumping … Read the whole story
UK-based media planning and buying agency, Arena Media, hired Elliot Parkus as managing partner and promoted Mark Holden to head of strategy. Parkus will … Read the whole story
MacLaren McCann was named marketing agency of record for Tourism Partnership of Niagara (TPN), a not-for-profit funded by the Ontario Ministry of Tourism, Sport … Read the whole story
