MAD Agency Daily Editions for October 2015
MAD Agency Daily - Friday, Oct. 16, 2015
Clandestine San Francisco Agency West, Part-Owned by Jack Dorsey, Received $1.2 Million From Dorsey's Square
Publicis.Sapient Launches Artificial Intelligence Practice
Maurice Levy, Martin Sorrell Land Spots On Harvard Business Review's Best-Performing CEO List
IAB 'Leans' Into Ad Block Solution, Says 'We Messed Up'
He's Back! Bogusky Returns To Advertising, This Time It's Programmatic Video
Spark Wins Providence Health & Services Media AOR
Publicis Acquires Content Shop August
Publicis Creative Amod Dani Jumps To White Label Provider AffinityX
What's Driving This Year's Media Agency Review Activity?
NEW! Dos Equis' Most Interesting Man Shares Views On Halloween
REVOLVING DOOR: Dipti Bramhandkar Joins Iris NY As Head Of Planning
BIZ DEV: Butler, Shine, Stern & Partners Wins Logan's Roadhouse
In Massively Fragmented TV World, Is Content Still King For Media Owners?
MAD Agency Daily - Thursday, Oct. 15, 2015
GroupM's Mindshare Adds More General Mills Business
Programmatic Television Isn't Saving You Money...Yet
Have A Hit: Immortology Wins Assignment To Promote Growing Cannabis Industry
Real-Time With Presidential Sites: Sanders Wins Indies, Where's 'Hilary?'
Jellyfish Appoints New Head Of Its U.S. Agency
Why Manners Still Matter, Maybe More Than Ever
Australia's NB Content Sets Up Shop In NY, LA
Andrea Diquez Named President Saatchi & Saatchi NY
Publicis Groupe Settles Bias Suit For $3 Million
NEW! Live And LetGo, Says App That Sells Your Stuff
REVOLVING DOOR: EVB Hires One, Promotes One
BIZ DEV: BFG Communications Picks Up Additional Church's Chicken Work
While Online Video Viewing Is Up, TV Ads Still Work Better; Here's How to Improve Your Online Video Ads
MAD Agency Daily - Wednesday, Oct. 14, 2015
So Now Your Agency Needs to Become A Software Company
Lack Of Transparency Causes $10 Billion Loss In Mobile
Long-Term Customer Loyalty, Engagement On The Decline
Managing Campaigns With Less Pain
Campbell-Ewald Urges Supreme Court To Dismiss Class-Action Over Text Ads
ID Media Wins Capital Brands' Media AOR Duties
Party Time: 'Thug Kitchen' Hopes To Go Viral With Video Promoting Book Sequel
Adman Turns Sitcom Star: First Look At Deutsch's New Show 'Donny!'
NEW! High School Angst Temporary For Teens, Eternal For Teachers In Clearasil Ad
REVOLVING DOOR: Havas Worldwide Hires CCO, CDO
BIZ DEV: Colle+McVoy WIns Cub Cadet
MAD Agency Daily - Tuesday, Oct. 13, 2015
NBA Sponsorship Spending Up 9% Last Season
Dissin' Data
Dell To Acquire EMC For $67B, Along With 'Crown Jewels' VMware
Sorrell Ranked 5th Best CEO In The World By 'Harvard Business Review'
DDB Celebrates The Taste Of Italy With Bertolli
Liam Neeson Voices Pope's Digital Platform
NEW! Girl Power Reigns Supreme In Barbie Ad, 'Imagine The Possibilities'
REVOLVING DOOR: Team One Promoted Kathryn McFarlane To Creative Director On Haagen-Dazs
BIZ DEV: Hub Strategy and Communication Named AOR For Texture
Slow News Day Special: Toronto Ad Agencies Make This Toronto Neighborhood Cool
MAD Agency Daily - Monday, Oct. 12, 2015
Real-Time With WPP's $4 Billion Man
Mondelez Splits $2 Billion Media Account Between Carat And SMG
Twitter Encourages Advertisers To Run Video Ads
The Good, The Bad And The Lottery
DNA Seattle Joins Global Agency Network ICOM
Peak Performance Hits The Slopes With New Campaign That Triggers Fresh Snowfall
Dissin' Data
NEW! Gert Boyle Returns In Latest Columbia Sportswear #TestedTough Campaign
REVOLVING DOOR: Qin Guo Promoted To Managing Partner Of BSUR Shanghai
BIZ DEV: Scatena Daniels Adds Susan G. Komen San Diego To Roster
Ad Blockers Got You Down? Time to Up Your PR And Content Marketing Efforts
MAD Agency Daily - Friday, Oct. 9, 2015
The Average Age Of A Creative Is 28, While The Average New Car Buyer Is 56 - That's A Problem.
Narrative Wins Digital, Social AOR Assignment From JCPenney
Green Thumbs
Native Optimism Remains High, But Begins Eroding: Agencies More Bullish Than Clients
Brunner Lands Mitsubishi Electric
Diesel Embraces Programmatic For New Global Campaign
Essence, Vox Build Out Method's Virtual Home
ZenithOptimedia Acquires Performance Marketing Agency Frubis
WPP Most Active Buyer of Media & Marketing Firms In Q3
NEW! Extra Gum's 'Story Of Sarah And Juan' Will Make You Cry
REVOLVING DOOR: David Kolbusz Joins Droga5 London As CCO
BIZ DEV: Colle+McVoy Wins Invisalign
MAD Agency Daily - Thursday, Oct. 8, 2015
70% of Agency Employees Want to Quit Because Their Managers Are Incompetent
MetLife Moves $100 MM Media Assignment To MEC
Are Digital Consumers Really This Dumb?
This Israeli Ad Agency May Have Solved All-Male Conference Panel Problem
Downward Mobility: Growth Declining As Mobile Time Spent Reaches Saturation
Ad Blocking Could Lead To Better Ads
This Agency Turned Two New Hires Into Pez Dispensers
VSA Partners Wins Beam's 2 Gingers Business
Time Out--The Power Of Mini-PTOs
Struck Wins Utah Tourism Account
Horizon Expands 'Invention,' Seeks To Institutionalize It
Ad Agency SS+K Is Hungry For 'Hamburger Hummus'
Tesco Boss Apologises For Past Mistakes, Vows To Pay Agencies Sooner
NEW! Cheerios Tugs At Heartstrings With 'Grandpa' Ad
REVOLVING DOOR: Doris Chung Promoted To SVP, Creative At DigitasLBi
BIZ DEV: Venables Bell & Partners Wins Blue Moon
MAD Agency Daily - Wednesday, Oct. 7, 2015
Havas Worldwide Interviews Job Candidate On A Ferris Wheel
Taco Bell Consolidates $300 Million Media Assignment With SMG's Spark
Stop Talking Multicultural-Let's Start Living It
This New York Agency Will Bust Ass All Night Producing Pro Bono Work For CreateAthon
Campbell Ewald Checks In To Country Inn & Suites
For Boomers Make Sure Your Marketing Hits Home
Who's On FirstClick? ZenithOptimedia Acquires 'Biddable Media' Shop Down Under
What YOU Can Do To Promote Diversity In The Ad Biz
ESPN Suspends DraftKings TV Ad Segments
Former Gartner Executive To Lead IP Efforts At Razorfish
John Kenny Promoted To Chief Strategy Officer, FCB Chicago
NEW! Lenny Kravitz And James Franco Suck At Guitar Hero; Kravitz's Leather Pants Remain Intact
REVOLVING DOOR: Arnold Worldwide Taps Mathew Jerrett And Tim Flood As ECDs on Hershey's
BIZ DEV: Re:group Wins The Tilted Kilt
Hackers Target Microsoft Outlook Users
MAD Agency Daily - Tuesday, Oct. 6, 2015
This Agency Is Spending $20 Million On Jennifer Aniston To Boost Flights For This Airline
Assembly Wins Amazon's Audible Inc. Media Assignment
Agency Un-Crops Popular Album Covers to Reveal Shocking 'Realities'
Disney Finds Emotion Next Targeting Metric For Advertising, Marketing
BSSP Wins Logan's Roadhouse Account
Christina Norman Named CEO At Water Cooler Group
Cari Weisberger Gains Traction As Director of Media Services
Don't Sacrifice Your Agency Culture For Profit
NEW! Save Money On Chipotle Boorito By Adding Unnecessary Item To Halloween Costume
REVOLVING DOOR: Tony Tung Joins Hook As ECD On YouTube And Google Search
BIZ DEV: Path-Tec Taps Arketi Group To Relaunch Brand And Website
The Marketing Of Mayhem
MAD Agency Daily - Monday, Oct. 5, 2015
IAB Teams With AOL Chairman Tim Armstrong to Tackle Diversity
Kraft Heinz Conducts Agency Review
The Beat Goes On
7 Reasons You Shouldn't Work In An Ad Agency
CP+B's Side Business Is A Thriving Enterprise
Weathering Advertising Week: Advertising For Good?
Campaign Tricked Kids To Go Outside, Become One With Nature
Consumers To Retailers: Prove You Know Me Better
Brent Choi Appointed CCO, JWT NY And Canada
NEW! Pfister Faucet Is Scientific, Takes The 'Jobbies' Out Of 'Wawa'
REVOLVING DOOR: EVB Promotes Two In Creative Dept.
BIZ DEV: Paddy Power Names WE ARE Pi As Brand Agency
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