MAD Agency Daily
Friday, November 29, 2019
  • Google Veteran Abhyankar Joins Ad-Lib As CEO

    Adit Abhyankar was head of Google Marketing Platform, Continental Europe and Emerging Markets. Also joining Ad-Lib is agency veteran Patrick Collister as Chief Creative … Read the whole story

  • Snickers Trolls Its Fans In France

    The #SnickersGate hoax, developed with CLM BBDO, first packaged and distributed Bounty bars in Snickers wrapping across French store shelves. Read the whole story

  • How To Lift A Cause-Based Message Above The Tweetstorms And Mattress Ads This Giving Season

    Telling a cause's story in ways that break tired conventions is mission critical this Giving Season. Read the whole story

  • New Forms Of Political Ads Are Coming

    When it comes to political messaging, do you know it when you see it? Getting social media or other cookie-derived display messages may not … Read the whole story

  • Isobar Sees A Future Of 'Augmented Humanity'

    Isobar sees the trend of augmented experiences developing balanced relations between digital and physical worlds. Read the whole story