MediaPost Agency Daily Editions for May 2024
MediaPost Agency Daily - Friday, May 31, 2024
Take My Wife, Please! At Home With The Alitos
Ikea Shifts U.S. Media Agency Assignment To Carat
SKYY Asks 'Y,' Kicks Off Global Campaign
Just How Popular Is Tubi? A New Campaign Explains
Agency Launches 'PrideNOW' Consulting Service
ADT Taps Horizon Next: Eyes Younger, Digital First Targets
Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic Share
InGear Selects Schuyler As President
Does Streaming Have An Identity Problem? Reach Or Performance?
HexClad Picks Joan As Creative AOR
Reimagining Maslow, But For Gen Z
B2B Budget Bliss: Resources Are Being Poured Into Acquisition
MediaPost Agency Daily - Thursday, May 30, 2024
'The Jinx' Second Season Finale: Can It Achieve The Insane Heights Of The First?
Shareholders Approve Single Publicis Board, Sadoun Adds Chairman Duties
We Are Rosie Debuts New Creative Agency: Run By Rosie
Oreos, 'Star Wars' Team For Dark Side-Light Side Fare
AdLib Media Group, Kargo Form Partnership
Should Holding Company CEOs Also Serve As Chairmen?
Study Finds Brand Plus Direct Mixes Drive Higher Snapchat Ad Return
Can You Ignore Google And Still Succeed At Search?
Bouncie App 'Tolerated' By Teen Drivers
Amplify Appoints Finmore As CFO
Digitas Adds 2 Execs To Creative Team
InnoVision Becomes AOR For ALS Association
Atomic London Keeps Greater Anglia and Stansted Express Business
MediaPost Agency Daily - Wednesday, May 29, 2024
Dentsu Boosts US, Worldwide Ad Outlook
Stop & Shop Picks Curiosity As Creative AOR To Strengthen Brand Positioning
VML Promotes Fabuloso Cleaner With Telenovela-Style Spots
Havas, YouGov Expand Partnership
WNPA Names MMGY Origin Branding AOR
Goodman Takes Creative Reins As Bald ECD
ID Comms Hires First Head Of Growth
Marketing's Metamorphosis: Specialization Wins In AI-Driven Future
Where's the Beef? Nathan's Famous Talks
Klarna's Lean, Mean, AI-Powered Marketing Machine
MediaPost Agency Daily - Tuesday, May 28, 2024
Amplify Launches Co.Labs To Intensify Strategic, Creative Partnerships
Ogilvy NY Selects Phelan As ECD To Oversee Top Clients
Disruptive Tubi Campaign Wins Grand Effie
Gold Peak Tea Debuts 'Real' Summer Campaign
MayoSeitz Media Named Media AOR For ZIPS Cleaners
Revenge, Bloodbaths -- And Warriors In Advertising
Travis Kelce Invites Consumers To Find Their Zen For ZenWtr
Travis And Jason Kelce To Appear At The Cannes Ad Festival
Principal Media Is Growing -- Marketers Need To Take Action
MediaPost Agency Daily - Friday, May 24, 2024
Human Vs. Machine: Why The 'Her' Of 2013 Is So Much Like 2024's
Zaxby's Chicken Chain Taps Dentsu X
Gen Z Creators Shoot 'Real Life' With Polaroid Go
WPP Adds More Gen AI Firepower With Anthropic Partnership
Corporate Reputations Take A Beating This Year
Old Mout Cider Toasts Summer With New Ads
A QA Engineer Is Like Prometheus (And Why That's a Good Thing)
In Latest Olympic Push, Nike Releases First Refugee Athlete Ad
Chen To Head Mother In Shanghai
Consumers To AI Companions: It's Not You, It's Me
Microsoft Unveils The Copilot Of Media Planning
MediaPost Agency Daily - Thursday, May 23, 2024
Wes Anderson, The Master of Montblanc's Meisterstuck
Candy Swim: Airheads Vending Machine Gets Adults Back In The Pool
Reality Stars Send Up Ghosting In Metro Flex Spot
Clone Me: Dentsu Finds Consumers Want AI Help With Managing Their Lives
Boathouse Wins Performance Marketing Remit For America's Test Kitchen
GT's Living Foods Taps Canvas As New Media AOR
Conchita, A Song!
Imagine The Amazon Rainforest As A Vast Desert
Menges Appointed President of Rapp APAC
British JIC Joins The MRC
MoneyGram Selects 4 Agencies For AOR Duties
Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home Screen
E.L.F. Brings 'Lip Oil Change' To Indy 500
Man-Baring Campaigns Target London
MediaPost Agency Daily - Wednesday, May 22, 2024
Netflix's 'Ashley Madison' Doc Offers How-To For Would-Be Cheaters
Hot 'Love': Mike's Hot Honey Debuts Pairing Campaign
Rust-Oleum Primes Arm Candy As Media AOR
TBAWW Selects Olbrich As Chief Growth Officer, Focuses On Strategy, New Revenue Sources
French Adman Jacques Seguela To Receive Lion Of St. Mark Award At Cannes
Colonial Life: Live The Dream, Sell Insurance
Unlike Pepsi, Liquid Death Says It's Giving Away A Jet For Real
Designers Leave Mark On Champion's No Permission Collection
Google Adds AI Into Measurement: From Search Ads To Bidding And Creative
NBA Team Sponsorships Rise 7% To $1.5B
Can Media Move The Overton Window?
MediaPost Agency Daily - Tuesday, May 21, 2024
Swehl's Controversial Lactation Billboard Returns To Times Square
Publicis Groupe Proposes Andre Kudelski For Lead Director Role
VB+P Ups Hutchins To Managing Director
Obit: Industry Journalist, PR Exec John Wolfe, Dead At 72
Art Of The Possible Wins QuornPro's Social-Creative AOR Assignment
Is Pizza Hut Gearing Up For An Agency Roster Review?
Pizza Hut Taps Thompson, Friebe For Top Marketing Roles
Actor Jeremy Renner Can Run Again -- See His New Brooks Ad
Saylor Bolsters Creative Team, Taps Meehan As CD, Editorial
What Marketers Need To Know About Google's Latest Update
Cool Beans! Something's Brewing With Rudy!
MediaPost Agency Daily - Monday, May 20, 2024
Keeping Up With Kim K, Baller
Stagwell Brings Identity Tools To Its 'Marketing Cloud' Via Nexxen Partnership
Celebrities, Sports Stars 'Call Out' Need For Volunteerism
Havas Expands In Middle East With Liquid Acquisition
Second Annual Heroes Of Media Awards To Be Presented At Cannes
DeSorbo Highlights Malibu's 'Vacation' At Home
DAVID Miami Taps Gianesi As Chief Creative Officer
Retail Media Campaigns Are Effective In Customer Acquisition
Coca-Cola Launches Coca-Cola Lens, Consumer Insights Platform
TDA Boulder Adds Christy Sports To Roster
MediaPost Agency Daily - Friday, May 17, 2024
Dentsu Starts Year With 3.7% Revenue Shortfall
Jordan Joins Croud As First CMO
Forrester Declares Four Companies 'Leaders' In Commerce
The New Flywheel In Omnicom's Ointment
VSPT Launches Tattoo-Inspired Wine, Wants U.S. To 'Get InkSpired'
Stagwell's Sport Beach Will Have Some Competition At Cannes
American Family Extends 'Life's Better' Campaign With 3 New Spots
Dentsu Rebrands For Future, Touts 'Innovating To Impact' Tagline
Yard NYC, The Mayor Named Creative AOR For Caleres
Microsoft Urges Employees To Transfer Outside China, Will Impact Ad Industry
A Visual Attention Study That Went Terribly Right
It's Not Your Father's Upfront
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