MediaPost Agency Daily Editions for November 2020
MediaPost Agency Daily - Monday, Nov. 30, 2020
Report: Social Channels Are Critical To This Year's Holiday Marketing
Sunbrella Opens New Relationship With Amp Agency
DNA Launches #BlackBlackFriday
Toggle Seeks Epic Turkey Day Meal Fails In Latest Campaign
Molson Coors Says Many Will Be Crying In Their Beers This Holiday Season
UK Government To Create Code Of Conduct For Facebook, Google, Others Dominating Markets
Ecommerce Sites Set Thanksgiving Day Record, Outperform 2019
Patagonia's Message About Fixing The Climate Crisis
AbelsonTaylor Taps Moers For Biz Dev Role
MediaPost Agency Daily - Friday, Nov. 27, 2020
BBDO Debuts First Major Campaign For Dewar's
A-B InBev, Cisco Systems Earn Top Honors At IHAF Awards
Mondelez Taps MediaMonks To Manage Its Global Tech Infrastructure
WeWork Does What It Loves, Strikes Digital OOH Ad Network Deal
Demand Climbs Just 0.7% In October, Top Ad Categories Driving Growth
U.S. Brands Pay Social Media Influencers About $13,153 A Year
Working Vs. Non-Working Budgets: Outdated Metric
Hill's Pet Nutrition Campaign Warns Of Obesity Dangers
MediaPost Agency Daily - Wednesday, Nov. 25, 2020
The Variable Launches Its Own Black Friday Deals
In A Tough Year, Heineken Says, Enjoy The Misery of The Holidays
German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To Digital
Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even Faster
Review Site Claims To List Top Email Marketing Agencies
Mondelez Expands Partnership With Publicis Groupe
PMG On A Hiring Spree Following Series Of New Client Wins
MediaPost Agency Daily - Tuesday, Nov. 24, 2020
GroupM Agencies Dominate New Business Through First Nine Months Of 2020
Advocacy Group Seeks To Shame Ad Agencies, PR Shops Hyping Fossil Fuel Industry
Acxiom Taps Cadent For Data Activation Across Advanced TV, Indexed Linear
Ad Council Launches Massive Vaccine-Focused Campaign
Citing '96/4' Rule, Industry Execs Predict A CTV Ad Surge
Improving Agency-Client Relationships In The Post-Pandemic World
If You're Among The 43% Losing Sleep, Have An Extra Helping Of Tryptophan This Week
Omnicom's SSCG, Nielsen Co-Develop First-Of-Its-Kind Planning Tool
MediaPost Agency Daily - Monday, Nov. 23, 2020
Bolstered By Venture Capitalist Funds, Dept Acquires Basic
Georgia's Lost Eden Wine Brand Launches First Ad Campaign
Marketers Unveil Code Of Consumer Data Ethics, Literally
Thanksgiving 2020: Travel Down, Virtual Celebrating Up
COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
Trump Actually Won The Election By A Landslide
FTC Wants To Question Stephen Bannon Over Cambridge Analytica
WT Chile's 'Nature Is Calling For Help' Campaign For WWF
Shoreland Named CEO Initiative UK
Cetaphil Taps Barbarian As Global Digital Agency
MediaPost Agency Daily - Friday, Nov. 20, 2020
Cleveland Cavaliers Hires Artist Daniel Arsham As Its First Creative Director
Horizon-TikTok Deal To Focus On Campaign Opportunities For Clients
Ogilvy Taps McCann's Bulchandani To Run North America Region As CEO
Jay Askinasi Rejoins Publicis Groupe As U.S. Growth Officer
Attribution & Analytic Models - Incredible! But Only As Good As The Plethora Of Databases Involved
It Takes An Anthropologist: Why Marketers Need To Study 'Digital Villages'
Amazon Set To Shake Up Pharma's $1.3 Trillion Universe
How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead
Atlas Ocean Voyages Debuts First Consumer Campaign 'At Last...Atlas' From Marca
MediaPost Agency Daily - Thursday, Nov. 19, 2020
CEO Switch At Novus Media As Rios Succeeds Murphy
This Just In... IPG Mediabrands Brings NewsGuard To U.S. Media Buys
Observatory, GrapeStars Announce Content Venture
When Media 'Exposure' Is Not Audience 'Viewing' Or 'Hearing' There Can Be No Ad Outcomes!
Mediaocean Automates Local TV Pre-, Post-Buys
WPP Agencies To Use Platform For Online Gaming Ads
How Has Covid Changed Consumers? GroupM Has A Map To Help You Understand It
Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
Audi of America Names New CMO
Colgate Wants You To Put On A Happy Face
Brewer Lagunitas Taps Canvas WW As Media AOR
MediaPost Agency Daily - Wednesday, Nov. 18, 2020
WPP Folds Commerce Shop Geometry Into VMLY&R
Crunch Launches First Brand Campaign Under New Ownership
Dawn Adds Barter Media Independent Active International To Portfolio
Ad Industry Vets Launch Tack NYC
YouTube Launches Audio Ads, Music Lineups For Brands
ANA: We're Still Mostly Caucasian, Especially At The Top
Modeling The Full Value Of Marketing Investments: Doing Precise Things With Imprecise Data?
LP Ramps Up Ad Assault On Republicans, Georgia Senate Incumbents
MediaPost Agency Daily - Tuesday, Nov. 17, 2020
GroupM Finds Consumer Confidence Plummets During Pandemic
Clorox's Liquid-Plumr Refreshes 'Clog' Campaign For Post-Pandemic World
Wise PR Evolves Into Fully Integrated Marketing Shop
Mindshare Named 'Media Agency Of The Year' For Second Consecutive Year
Eye-Tracking TV Technology Company TVision Adds Person-Level Data
Hyundai Partners With Spotify For Elantra Activation
Polls Are Off In Predicting Election Results -- Can Marketers Trust Marketing Data?
I Can't Wait -- Adults Are Taking Over At The White House
JetBlue Puts Ad Account In Review
MediaPost Agency Daily - Monday, Nov. 16, 2020
OMD Awarded Media AOR For Georgia-Pacific's Consumer Brands
DDB Worldwide Creates New Gaming Agency
'Unregiftable:' Vistaprint's Holiday Campaign Pivot
Philo Donates $1 Million In Media Impressions To Black Businesses
ARF Acquires Marketing Science Institute
Industry to Establish Ad Metadata Standards
Deutsch On Trump: 'He's In Pre-Production' For His Next Show
TBWA Elevates New Diversity Lead
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