MAD Agency Daily Editions for November 2020
MAD Agency Daily - Monday, Nov. 23, 2020
Bolstered By Venture Capitalist Funds, Dept Acquires Basic
Georgia's Lost Eden Wine Brand Launches First Ad Campaign
Marketers Unveil Code Of Consumer Data Ethics, Literally
Thanksgiving 2020: Travel Down, Virtual Celebrating Up
COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
Trump Actually Won The Election By A Landslide
FTC Wants To Question Stephen Bannon Over Cambridge Analytica
WT Chile's 'Nature Is Calling For Help' Campaign For WWF
Shoreland Named CEO Initiative UK
Cetaphil Taps Barbarian As Global Digital Agency
MAD Agency Daily - Friday, Nov. 20, 2020
Cleveland Cavaliers Hires Artist Daniel Arsham As Its First Creative Director
Horizon-TikTok Deal To Focus On Campaign Opportunities For Clients
Ogilvy Taps McCann's Bulchandani To Run North America Region As CEO
Jay Askinasi Rejoins Publicis Groupe As U.S. Growth Officer
Attribution & Analytic Models - Incredible! But Only As Good As The Plethora Of Databases Involved
It Takes An Anthropologist: Why Marketers Need To Study 'Digital Villages'
Amazon Set To Shake Up Pharma's $1.3 Trillion Universe
How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead
Atlas Ocean Voyages Debuts First Consumer Campaign 'At Last...Atlas' From Marca
MAD Agency Daily - Thursday, Nov. 19, 2020
CEO Switch At Novus Media As Rios Succeeds Murphy
This Just In... IPG Mediabrands Brings NewsGuard To U.S. Media Buys
Observatory, GrapeStars Announce Content Venture
When Media 'Exposure' Is Not Audience 'Viewing' Or 'Hearing' There Can Be No Ad Outcomes!
Mediaocean Automates Local TV Pre-, Post-Buys
WPP Agencies To Use Anzu.io Platform For Online Gaming Ads
How Has Covid Changed Consumers? GroupM Has A Map To Help You Understand It
Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
Audi of America Names New CMO
Colgate Wants You To Put On A Happy Face
Brewer Lagunitas Taps Canvas WW As Media AOR
MAD Agency Daily - Wednesday, Nov. 18, 2020
WPP Folds Commerce Shop Geometry Into VMLY&R
Crunch Launches First Brand Campaign Under New Ownership
Dawn Adds Barter Media Independent Active International To Portfolio
Ad Industry Vets Launch Tack NYC
YouTube Launches Audio Ads, Music Lineups For Brands
ANA: We're Still Mostly Caucasian, Especially At The Top
Modeling The Full Value Of Marketing Investments: Doing Precise Things With Imprecise Data?
LP Ramps Up Ad Assault On Republicans, Georgia Senate Incumbents
MAD Agency Daily - Tuesday, Nov. 17, 2020
GroupM Finds Consumer Confidence Plummets During Pandemic
Clorox's Liquid-Plumr Refreshes 'Clog' Campaign For Post-Pandemic World
Wise PR Evolves Into Fully Integrated Marketing Shop
Mindshare Named 'Media Agency Of The Year' For Second Consecutive Year
Eye-Tracking TV Technology Company TVision Adds Person-Level Data
Hyundai Partners With Spotify For Elantra Activation
Polls Are Off In Predicting Election Results -- Can Marketers Trust Marketing Data?
I Can't Wait -- Adults Are Taking Over At The White House
JetBlue Puts Ad Account In Review
MAD Agency Daily - Monday, Nov. 16, 2020
OMD Awarded Media AOR For Georgia-Pacific's Consumer Brands
DDB Worldwide Creates New Gaming Agency
'Unregiftable:' Vistaprint's Holiday Campaign Pivot
Philo Donates $1 Million In Media Impressions To Black Businesses
ARF Acquires Marketing Science Institute
Industry to Establish Ad Metadata Standards
Deutsch On Trump: 'He's In Pre-Production' For His Next Show
TBWA Elevates New Diversity Lead
MAD Agency Daily - Friday, Nov. 13, 2020
Subnation Wins New Gaming-Focused Hotel Account
Better Late Than Never: PepsiCo Beverage North America's First Cross-Branded Sustainability Campaign
Just Acquires Enigma Marketing
Honda Targets Gen Z With Civic Reveal On Twitch
Duluth Holiday Campaign Reimagines Mrs. Claus
Pepsi Adds 'The Weeknd' To Super Bowl Plans
Dangerously In Love: What To Expect From The Peloton/Beyonce 'Homecoming' Hookup
Obie Call-For-Entries Kicks Off, R/GA's Rolfe To Lead This Year's Jury
Morris Appointed Global Chief Equity Officer At Dentsu's Merkle
MAD Agency Daily - Thursday, Nov. 12, 2020
Marketing, Media Pros Not Masters Of Their Tech Domains
WPP Merges AKQA And Grey Into AKQA Group
Fuse Creates 'Gavin' For Gaviscon Anti-Nausea Campaign
IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'
Pet Adoption Boom Inspires New D2C Dog Food Bezzie
Team Rubicon Is Ready For Disaster Relief
Twitter Puts Focus On Performance Advertising
FCB Inferno Adds New Influencer Head
HomeServe USA Taps Arnold As Agency Partner
MAD Agency Daily - Wednesday, Nov. 11, 2020
GroupM's Wieser On The Upside Of A Pandemic
VaynerMedia Introduces 'Short Sprint' Consultancy Services
IPG Launches Mediabrands Content Studio, Taps UM's Gaul To Run It
With Help From TMA Happy Egg Cooks Up Brand Makeover
Ad Veterans Launch Creative Consultancy
DDB Introduces Two New Global Leadership Roles
Today Is The Deadline For Agency Of The Year Nominations
IAB Disruption Summit Gets Disrupted By, You Guessed It, The Internet
Dentsu Restructuring Will Consolidate Hundreds Of Agency Brands Into A Handful
One Show 2021 Opens For Entries
MAD Agency Daily - Tuesday, Nov. 10, 2020
Dentsu, VidMob Agreement Focuses On Ad Content Effectiveness
Commerce Shop The Stable Acquires RichContext
Hanson Dodge Gives Itself A Brand Makeover
National TV Ad Spending Fell 7% Through September, Sports More Than Double That
Think Different: New Industry Inclusion Push Makes Case For Neurodiversity
Marketers Plan Even Greater Reliance On First-Party Data
Twitter And Trump: The Aftermath
Why Trumpism Is Here To Stay, And What Brands Should Do About It
What Pandemic? S4 Capital Posts 'Whopper' Results In Q3
Borjomi Water Brand Makes U.S. Debut
GP Generate Adds Biz Dev, Media Director Roles
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