MAD Agency Daily Editions for April 2022
MAD Agency Daily - Friday, April 29, 2022
IPG Optimistic About 2022, Ups Organic Growth Estimate To 6%
Talent Marketplace Offers Adland Antidote To "The Great Resignation"
MullenLowe Debuts First Work For 'Finger-Lickin' Good' KFC
Old Speckled Hen Ale Gets Foxy Endorsement
Much Ado About A Pronoun: KFC's New Slogan
P&G Sets First National Campaign For 'People-Friendly' Insecticide
Making A Difference In Ukraine
Ad Agency David Opens New York Office
Colle McVoy Named Media & Creative AOR For Goodyear
MAD Agency Daily - Thursday, April 28, 2022
Posting Strong Q1 Growth, WPP Raises Outlook For The Full Year
Planet Propaganda Selects Stauff To Lead Business Development
COMvergence Finds Integrated Agency Pitches Up Fourfold in 2021
Affirm Pushes Easy Payments For Life's Big Moments
WPP's Read, Dentsu's Clark, Ryan Reynolds Among This Year's Lions Festival Headliners
MMGY Promotes Schultz To EVP-Global Media Strategy
Dove Aims To Detoxify Girls' Social Media Feeds From Harmful Beauty Advice
MAD Agency Daily - Wednesday, April 27, 2022
Big Changes At GroupM With Multiple Agency Mergers
Adventures In Boating: 'See You Out Here' Campaign Speaks To New Demos, Experiences
Madison Avenue's Reaction To Musk Twitter Buyout: #waitandsee
Juniper Park\TBWA Taps Jenny Glover, As Acting CCO
WPP's CMI Media Group Unveils 'Inclusive' Center Of Excellence Aimed At Healthcare Audiences
Accenture Interactive Rebrands To Accenture Song
Samsung Ads Bow Cross-Platform Media Solution
Wavemaker Taps iLobby's Webber As Canadian CEO
Huh? Are There Fewer Hah-Hahs In Ads?
Scatter Market Deemed 'Soft,' Prices Weak Vs. Last Year's Upfront
Labelium Unveils New Sustainability Practice
MAD Agency Daily - Tuesday, April 26, 2022
WPP Launches End-To-End D2C Ecommerce Offering
Dunkin' Donuts Casts Next Campaign Via TikTok
Sunbrella Shifts To Lifestyle Focus, New Work 'Gives Life Texture'
Sadler Heads Media Strategy For OBP
Harmelin Media Regains Regions Bank Account
For Mom, Teleflora Plays A Casting-Call Trick
Report: Consumers Warm To Ads On Streamers
Twitter Accepts Musk's $44 Billion Buyout Offer
49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands
GM Teases Electric Corvette, Asks Suppliers To Sign Eco-Pledge
Here's How Kroger Precision Marketing Relies On Data To Build Out Its Media Business
Agency Vets Kohnen And Ruby Create New Agency, Park & Battery
MAD Agency Daily - Monday, April 25, 2022
IPG Acquires Stake In Experiential Tech Company, The Famous Group
BlueTriton Awards Media AOR Duties To Horizon Media
Time Will Tell: Audemars Piguet Celebrates 50th Anniversary Of Royal Oak
Republica Havas Names Ishoof Innovator In Residence, Promotes Tech
XenoPsi Tap's Arnold's Nelson To Lead Ad Division
Brands Get Down To Earth
Is It Time For An Addressable Upfront?
2 Simple Rules For Extraordinary Communication
Media Agency Veteran Steve Farella Joins Board Of My Telescope
Publicis Health Media Promotes Geist To Chief Strategy Officer; Ups Kapetanakis To Tech & Data SVP
MAD Agency Daily - Friday, April 22, 2022
Stagwell Makes Second European M&A Deal, Buys Commerce Shop Brand New Galaxy
Engel Elevated To President At January Digital
Sharethrough Taps Skinazi As First CMO, Eyes New Product Launches
Samsonite Travels With Sustainability-Focused Creative
Brand Love: How Firms Measure Relationships With The Customer
NY Hedge Fund Quietly Buying Up Shares In S4 Capital
RP3 Taps Greene For Production Role
MAD Agency Daily - Thursday, April 21, 2022
Reporter's Notebook: 4A's Sustainability Summit
Audiencex Launches A Self-Service DSP Platform For Small, Medium-Size Agencies
Wavemaker Gets Another Seat At The Geek Economy Table, Wins Ticketing Tech Account
Above+Beyond Adds 2 Senior Creatives
Ketchum Adds Executive Muscle To Health Services, Earned Media Units
Merkle Unveils 'Experience & Commerce' Practice, Taps McLaren To Lead It
Netflix's Dramatic Ad-Option Shift: Now 'Open' To Change
Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
U.S. Ad Spending Surges 13% During Q1: Out-of-Home, Digital Outpace All Other Media
It's Time To Change Hearts And Minds Rather Than Offer Thoughts And Prayers
Ukraine Ad Agency Drama Queen Creates No-Drama Brand, 'Aid Legion'
MAD Agency Daily - Wednesday, April 20, 2022
Omnicom Kicks Off The Year With Nearly 12% Q1 Growth
Amazon Ads Taps Initiative's Armstrong To Oversee Global Account Teams
Horizon Commits Up To 15% Of Upfront To 'Alternate Currency' Deals
Wellcom Worldwide Adds 2 Creative Executives
PerLora Draws Millennials To High-End Furniture, Positions It As The 'New Normal'
Publicis Groupe's Le Truc Taps Three Rivals For New Senior Talent
Is The World Ready For Email Day?
With See My Skin, Vaseline Tackles Bias In Dermatology
Consumers Want Brands To Show Support For Ukraine After Russian Invasion
Don't Be Too Quick To Dismiss The Metaverse
Report: Metaverse Big Factor In Shaping Identities Of Gen Z Gamers
Brands Gear Up For 4/20
MAD Agency Daily - Tuesday, April 19, 2022
Kia Steers 2023 Sportage Subcompact Campaign, Aligns With Sea Turtle Conservation
Hilary Wolfe Hired As HUb San Francisco Creative Director/Partner
Krakowsky Nearly Doubles His Pay In First Year As IPG CEO
Mager Upped To US CMO At Deloitte Consulting
Using Client Satisfaction Surveys Successfully at Your Agency
VistaPrint Enlists Coppola To Direct Its Latest Campaign
MAD Agency Daily - Monday, April 18, 2022
Elvis Agency Plants Its First Brand Campaign For Dobbies
Mattio Communications Launches White Oak To Expand CPG Reach
Musk Woos Other Investors For Twitter Takeover; SEC Reportedly Probing His Business Activities
VSA Partners Acquires RoundTwo Digital
Minnesota Twins Names Media Bridge Advertising As Media AOR
Email Dollars Will Be Moved Into OOH Advertising, Study Predicts
Global Marketers Say Brand Awareness Is Most Important Metric
Local Digital Ad Spend To Surpass $92B, Budgets Shift From Paid Search To Targeted Banners
My Personal Stance On Hyper-Personalization
I Admit It: I Don't Understand Web 3.0 Basics
Labelium Acquires SEO Specialist SmartKeyword
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