MediaPost Agency Daily Editions for April 2022
- MediaPost Agency Daily - Friday, April 29, 2022
- IPG Optimistic About 2022, Ups Organic Growth Estimate To 6%
- Talent Marketplace Offers Adland Antidote To "The Great Resignation"
- MullenLowe Debuts First Work For 'Finger-Lickin' Good' KFC
- Old Speckled Hen Ale Gets Foxy Endorsement
- Much Ado About A Pronoun: KFC's New Slogan
- P&G Sets First National Campaign For 'People-Friendly' Insecticide
- Making A Difference In Ukraine
- Ad Agency David Opens New York Office
- Colle McVoy Named Media & Creative AOR For Goodyear
- MediaPost Agency Daily - Thursday, April 28, 2022
- Posting Strong Q1 Growth, WPP Raises Outlook For The Full Year
- Planet Propaganda Selects Stauff To Lead Business Development
- COMvergence Finds Integrated Agency Pitches Up Fourfold in 2021
- Affirm Pushes Easy Payments For Life's Big Moments
- WPP's Read, Dentsu's Clark, Ryan Reynolds Among This Year's Lions Festival Headliners
- MMGY Promotes Schultz To EVP-Global Media Strategy
- Dove Aims To Detoxify Girls' Social Media Feeds From Harmful Beauty Advice
- MediaPost Agency Daily - Wednesday, April 27, 2022
- Big Changes At GroupM With Multiple Agency Mergers
- Adventures In Boating: 'See You Out Here' Campaign Speaks To New Demos, Experiences
- Madison Avenue's Reaction To Musk Twitter Buyout: #waitandsee
- Juniper Park\TBWA Taps Jenny Glover, As Acting CCO
- WPP's CMI Media Group Unveils 'Inclusive' Center Of Excellence Aimed At Healthcare Audiences
- Accenture Interactive Rebrands To Accenture Song
- Samsung Ads Bow Cross-Platform Media Solution
- Wavemaker Taps iLobby's Webber As Canadian CEO
- Huh? Are There Fewer Hah-Hahs In Ads?
- Scatter Market Deemed 'Soft,' Prices Weak Vs. Last Year's Upfront
- Labelium Unveils New Sustainability Practice
- MediaPost Agency Daily - Tuesday, April 26, 2022
- WPP Launches End-To-End D2C Ecommerce Offering
- Dunkin' Donuts Casts Next Campaign Via TikTok
- Sunbrella Shifts To Lifestyle Focus, New Work 'Gives Life Texture'
- Sadler Heads Media Strategy For OBP
- Harmelin Media Regains Regions Bank Account
- For Mom, Teleflora Plays A Casting-Call Trick
- Report: Consumers Warm To Ads On Streamers
- Twitter Accepts Musk's $44 Billion Buyout Offer
- 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands
- GM Teases Electric Corvette, Asks Suppliers To Sign Eco-Pledge
- Here's How Kroger Precision Marketing Relies On Data To Build Out Its Media Business
- Agency Vets Kohnen And Ruby Create New Agency, Park & Battery
- MediaPost Agency Daily - Monday, April 25, 2022
- IPG Acquires Stake In Experiential Tech Company, The Famous Group
- BlueTriton Awards Media AOR Duties To Horizon Media
- Time Will Tell: Audemars Piguet Celebrates 50th Anniversary Of Royal Oak
- Republica Havas Names Ishoof Innovator In Residence, Promotes Tech
- XenoPsi Tap's Arnold's Nelson To Lead Ad Division
- Brands Get Down To Earth
- Is It Time For An Addressable Upfront?
- 2 Simple Rules For Extraordinary Communication
- Media Agency Veteran Steve Farella Joins Board Of My Telescope
- Publicis Health Media Promotes Geist To Chief Strategy Officer; Ups Kapetanakis To Tech & Data SVP
- MediaPost Agency Daily - Friday, April 22, 2022
- Stagwell Makes Second European M&A Deal, Buys Commerce Shop Brand New Galaxy
- Engel Elevated To President At January Digital
- Sharethrough Taps Skinazi As First CMO, Eyes New Product Launches
- Samsonite Travels With Sustainability-Focused Creative
- Brand Love: How Firms Measure Relationships With The Customer
- NY Hedge Fund Quietly Buying Up Shares In S4 Capital
- RP3 Taps Greene For Production Role
- MediaPost Agency Daily - Thursday, April 21, 2022
- Reporter's Notebook: 4A's Sustainability Summit
- Audiencex Launches A Self-Service DSP Platform For Small, Medium-Size Agencies
- Wavemaker Gets Another Seat At The Geek Economy Table, Wins Ticketing Tech Account
- Above+Beyond Adds 2 Senior Creatives
- Ketchum Adds Executive Muscle To Health Services, Earned Media Units
- Merkle Unveils 'Experience & Commerce' Practice, Taps McLaren To Lead It
- Netflix's Dramatic Ad-Option Shift: Now 'Open' To Change
- Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
- U.S. Ad Spending Surges 13% During Q1: Out-of-Home, Digital Outpace All Other Media
- It's Time To Change Hearts And Minds Rather Than Offer Thoughts And Prayers
- Ukraine Ad Agency Drama Queen Creates No-Drama Brand, 'Aid Legion'
- MediaPost Agency Daily - Wednesday, April 20, 2022
- Omnicom Kicks Off The Year With Nearly 12% Q1 Growth
- Amazon Ads Taps Initiative's Armstrong To Oversee Global Account Teams
- Horizon Commits Up To 15% Of Upfront To 'Alternate Currency' Deals
- Wellcom Worldwide Adds 2 Creative Executives
- PerLora Draws Millennials To High-End Furniture, Positions It As The 'New Normal'
- Publicis Groupe's Le Truc Taps Three Rivals For New Senior Talent
- Is The World Ready For Email Day?
- With See My Skin, Vaseline Tackles Bias In Dermatology
- Consumers Want Brands To Show Support For Ukraine After Russian Invasion
- Don't Be Too Quick To Dismiss The Metaverse
- Report: Metaverse Big Factor In Shaping Identities Of Gen Z Gamers
- Brands Gear Up For 4/20
- MediaPost Agency Daily - Tuesday, April 19, 2022
- Kia Steers 2023 Sportage Subcompact Campaign, Aligns With Sea Turtle Conservation
- Hilary Wolfe Hired As HUb San Francisco Creative Director/Partner
- Krakowsky Nearly Doubles His Pay In First Year As IPG CEO
- Mager Upped To US CMO At Deloitte Consulting
- Using Client Satisfaction Surveys Successfully at Your Agency
- VistaPrint Enlists Coppola To Direct Its Latest Campaign
- MediaPost Agency Daily - Monday, April 18, 2022
- Elvis Agency Plants Its First Brand Campaign For Dobbies
- Mattio Communications Launches White Oak To Expand CPG Reach
- Musk Woos Other Investors For Twitter Takeover; SEC Reportedly Probing His Business Activities
- VSA Partners Acquires RoundTwo Digital
- Minnesota Twins Names Media Bridge Advertising As Media AOR
- Email Dollars Will Be Moved Into OOH Advertising, Study Predicts
- Global Marketers Say Brand Awareness Is Most Important Metric
- Local Digital Ad Spend To Surpass $92B, Budgets Shift From Paid Search To Targeted Banners
- My Personal Stance On Hyper-Personalization
- I Admit It: I Don't Understand Web 3.0 Basics
- Labelium Acquires SEO Specialist SmartKeyword
