MediaPost Agency Daily Editions for April 2022
- MediaPost Agency Daily - Friday, April 15, 2022
- Publicis Groupe Starts The Year Off Strong With 10.5% Growth In Q1
- Workhouse Makes Intercept Music Sing, Named AOR
- R/GA Helps BIPOC Entrepreneurs With 'Business'
- Chief Creative Officer David Kolbusz To Exit Droga5
- Brandtech Group Taps Dentsu Veteran As Its First Chief Growth Officer
- Musk Pursues Hostile Takeover Of Twitter
- Marketers Try To Grapple With Future In Cookie-Less World
- Winning in Physical and Digital Retail With the Power of Data
- Bringing Clarity To The Future Of Multiple Media Currencies
- Agency Touchstones: Ad Shops Did Well in 2021, And Email Played A Part
- MediaPost Agency Daily - Thursday, April 14, 2022
- Blue Apron Feeds Better Customer Experience In New Brand Effort
- Stagwell Opens Brazil Office, Taps Reis To Oversee It As President
- Mother LA Names Cohen As Creative Director, Will Oversee Postmates, Sonic Accounts
- Racy Women's Shave Cream Campaign Is Super Reggie Winner
- Forsman & Bodenfors Taps Zuncic For New Global MD Role
- Cracker Jill Takes To The Field In Celebration Of Women In Sports
- Dentsu Deploys 'Attention Metrics,' Begins Transacting On It
- Global Social Media Ad Market Expected To Skyrocket In Years To Come
- 53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media
- MediaPost Agency Daily - Wednesday, April 13, 2022
- Bellabeat Promotes Gender Equality, Reveals Bias In 'Conquer' Push
- PMG Opens New York Office, Targets LA, London For Expansion
- Dawn Named AOR For Sports Platform Startup Versus
- Anheuser-Busch Launches National Recycling League
- Broadsign Selects John Dolan As VP, Global Head of Media Sales
- Billie Eilish Partners With Nike Again
- Courteney Cox, Clos du Bois Fight Ageism In Alcohol Advertising
- Growth Rate For Digital Ad Revenue Wanes As Recovery Persists
- Absent-Minded Shoppers: Many Can't Remember Their Own Online Behavior
- Omnicom Media Group Goes Live With Point-Of-Purchase Programmatic Marketplace
- MediaPost Agency Daily - Tuesday, April 12, 2022
- Omnicom Forges Live Commerce Partnership With Firework
- Coletti To Oversee Alto's Clients As Group Brand Lead, Pushes 'Transformational' Work
- Horizon Unveils 'Polycultural' Segmentation Platform, Will Use As Part Of Its 'Pre-Upfront'
- Out-of-Home Ad Spending Rebounds In 2021, Remains 17% Below 2019's High
- MLB All-Stars Drive BMW iX Campaign
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
- At WPP CFO Rogers Is The Highest Paid Executive
- Peterson Elevated To Chief People Officer At Dagger
- MediaPost Agency Daily - Monday, April 11, 2022
- Republica Havas Taps Waissmann's 'Generational Talent' As Chief Creative Officer
- Keep The 'Door' Open: One Hundred Black Men of New York Debuts First Brand Campaign In Years
- DrakeCooper Names Stomp Co-President/GM
- Microsoft Disrupts Russian Cyberattacks Targeting Ukraine
- David & Goliath Named AOR For San Diego Zoo Wildlife Alliance
- TikTok Surpasses Snapchat As Teens' Favorite, Facebook And Twitter Barely Register
- 3D Ads: Important New Trend -- Or Just Super-Annoying?
- More Brands Support LGBTQ Rights
- Fitbit Ties Physical To Mental Health With 'Feel Your Power" Campaign
- How Does A TV Marketing Exec Think About Messaging For Chris Rock -- Now?
- Former Dentsu Aegis Chief Buhlmann Joins Digital Agency 'Dept'
- MediaPost Agency Daily - Friday, April 8, 2022
- Sadoun Discloses Recent Removal Of Cancerous Tumor
- Publicis Groupe Wins PepsiCo's $450+ Million China Media Account
- PMI Digital Hires D'Amico To Head West Coast Expansion
- Gymshark Promotes Punchy Campaign With Boxer Ryan Garcia
- Apparel Retailer PacSun Taps Tinuiti As Paid Media Agency Of Record
- Dentsu Quietly Dissolves 360i's Media Ops: Now Handled By Carat, iProspect, Dentsu X
- Mid-Range YouTube Stars: Next Big Influencers?
- Oreo Stresses Need For Family Support Of LGBTQ+ Loved Ones
- Report: 64% Of Consumers Are Aware Of The Metaverse Concept
- Charging A Chevy Bolt Is Much Easier Than Being A Mom
- MediaPost Agency Daily - Thursday, April 7, 2022
- Omnicom Media Group To Offer Clients LG Smart TV Ad Inventory
- Estee Lauder Awards NA Media Duties To Decoded
- NYC Mayor Launches Campaign Denouncing 'Don't Say Gay' Bill
- Torres To Oversee Expedia Group's Global Ad Business
- BBDO Taps Sanches As Chief Creative Officer, NA, MacDonald Upped To CCO, NY
- Colle McVoy Wins Perdue Foods Creative Account
- Havas Group Acquires Search Laboratory, Secures Place In Cookieless Future
- Dentsu Endorses 'Intrinsic' Time-In-View Attention Metric
- Mid-Range YouTube Stars: Next Big Influencers?
- Automakers' National TV Spending Dips 27.4%
- What Makes An Agency Stand Out From The Crowd?
- R/GA Goes Long, Scores XFL AOR
- MediaPost Agency Daily - Wednesday, April 6, 2022
- Creative Review Activity Rebounded Last Year After COVID-Suppressed 2020
- Bacardi Heats Up 'Summer' With Cocktail Campaign
- GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032
- Hybrid Theory Promotes Martins, Badlishah Heads Asia-Pacific
- Sharethrough Opens London Office, Appoints Ottoy General Manager, EMEA
- Former IPG CEO Roth, BBDO's Robertson Among This Year's AAF Hall Of Fame Inductees
- John Deere Enlists PGA Golfer As Ambassador
- Incubeta's Acquisition Of Extendo Strengthens Foothold In Latin America, Ties With Google
- LG Sponsors Programming, And Produces And Streams It Too
- Ukrainian Producers Unite To Tell Stories Of The War
- Caron Treatment Centers Teams With WebMD As Part Of New Campaign
- MediaPost Agency Daily - Tuesday, April 5, 2022
- Assembly Wins Multi-Region Lenovo Media Assignment
- IPG Mediabrands Teams With Historically Black Colleges To Create New Pathway To Madison Avenue
- Grey London Rebrands As They London, Shows Solidarity With Trans Community
- One Club Awards Return To Live Format In May
- Miky Wolf Named AKA Chief Creative Officer, New York Office
- Restaurant Industry Leads Way In QR Code Adoption
- Burger King Hit With Whopper Suit, Accused Of Exaggerating Food Sizes In Ads
- iProspect's Newly Appointed Global Chief Client Strategy Officer Identifies With Batman
- M&As Brewing? Data Shows 'Acquisition Strategy' Spiking Among Advertisers, Agencies
- OMD Retains Top Ranking In RECMA's New Diagnostics Report
- Longtime Ad Exec, Country Singer Dies
- MediaPost Agency Daily - Monday, April 4, 2022
- Campaign To Move Russian Embassies Around The World To 'Free Ukraine Street'
- Vintner Bonterra Selects Duncan Channon To Up Strategy, Target Gen Z, Millennial Demos
- Stagwell Acquires Canadian Multicultural Agency Dyversity
- As Media Talent Crisis Peaks, Agencies Go Back To School
- Consumers Have Conflicting Thoughts On Ad Personalization
- Like The Energizer Bunny, M&C Saatchi Talks Keep Going and Going
- Slap-Happy Oscars Had At Least 1 Refined Moment: Premium Tequila Campaign Launch
- Post-Pandemic Musings: Q&A With IRI's Joan Driggs
- Spies Leads Subscription Management For MPP Global
- MullenLowe Wins Aleve U.S. AOR Account
