MediaPost Agency Daily Editions for April 2022
MediaPost Agency Daily - Friday, April 15, 2022
Publicis Groupe Starts The Year Off Strong With 10.5% Growth In Q1
Workhouse Makes Intercept Music Sing, Named AOR
R/GA Helps BIPOC Entrepreneurs With 'Business'
Chief Creative Officer David Kolbusz To Exit Droga5
Brandtech Group Taps Dentsu Veteran As Its First Chief Growth Officer
Musk Pursues Hostile Takeover Of Twitter
Marketers Try To Grapple With Future In Cookie-Less World
Winning in Physical and Digital Retail With the Power of Data
Bringing Clarity To The Future Of Multiple Media Currencies
Agency Touchstones: Ad Shops Did Well in 2021, And Email Played A Part
MediaPost Agency Daily - Thursday, April 14, 2022
Blue Apron Feeds Better Customer Experience In New Brand Effort
Stagwell Opens Brazil Office, Taps Reis To Oversee It As President
Mother LA Names Cohen As Creative Director, Will Oversee Postmates, Sonic Accounts
Racy Women's Shave Cream Campaign Is Super Reggie Winner
Forsman & Bodenfors Taps Zuncic For New Global MD Role
Cracker Jill Takes To The Field In Celebration Of Women In Sports
Dentsu Deploys 'Attention Metrics,' Begins Transacting On It
Global Social Media Ad Market Expected To Skyrocket In Years To Come
53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media
MediaPost Agency Daily - Wednesday, April 13, 2022
Bellabeat Promotes Gender Equality, Reveals Bias In 'Conquer' Push
PMG Opens New York Office, Targets LA, London For Expansion
Dawn Named AOR For Sports Platform Startup Versus
Anheuser-Busch Launches National Recycling League
Broadsign Selects John Dolan As VP, Global Head of Media Sales
Billie Eilish Partners With Nike Again
Courteney Cox, Clos du Bois Fight Ageism In Alcohol Advertising
Growth Rate For Digital Ad Revenue Wanes As Recovery Persists
Absent-Minded Shoppers: Many Can't Remember Their Own Online Behavior
Omnicom Media Group Goes Live With Point-Of-Purchase Programmatic Marketplace
MediaPost Agency Daily - Tuesday, April 12, 2022
Omnicom Forges Live Commerce Partnership With Firework
Coletti To Oversee Alto's Clients As Group Brand Lead, Pushes 'Transformational' Work
Horizon Unveils 'Polycultural' Segmentation Platform, Will Use As Part Of Its 'Pre-Upfront'
Out-of-Home Ad Spending Rebounds In 2021, Remains 17% Below 2019's High
MLB All-Stars Drive BMW iX Campaign
Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
At WPP CFO Rogers Is The Highest Paid Executive
Peterson Elevated To Chief People Officer At Dagger
MediaPost Agency Daily - Monday, April 11, 2022
Republica Havas Taps Waissmann's 'Generational Talent' As Chief Creative Officer
Keep The 'Door' Open: One Hundred Black Men of New York Debuts First Brand Campaign In Years
DrakeCooper Names Stomp Co-President/GM
Microsoft Disrupts Russian Cyberattacks Targeting Ukraine
David & Goliath Named AOR For San Diego Zoo Wildlife Alliance
TikTok Surpasses Snapchat As Teens' Favorite, Facebook And Twitter Barely Register
3D Ads: Important New Trend -- Or Just Super-Annoying?
More Brands Support LGBTQ Rights
Fitbit Ties Physical To Mental Health With 'Feel Your Power" Campaign
How Does A TV Marketing Exec Think About Messaging For Chris Rock -- Now?
Former Dentsu Aegis Chief Buhlmann Joins Digital Agency 'Dept'
MediaPost Agency Daily - Friday, April 8, 2022
Sadoun Discloses Recent Removal Of Cancerous Tumor
Publicis Groupe Wins PepsiCo's $450+ Million China Media Account
PMI Digital Hires D'Amico To Head West Coast Expansion
Gymshark Promotes Punchy Campaign With Boxer Ryan Garcia
Apparel Retailer PacSun Taps Tinuiti As Paid Media Agency Of Record
Dentsu Quietly Dissolves 360i's Media Ops: Now Handled By Carat, iProspect, Dentsu X
Mid-Range YouTube Stars: Next Big Influencers?
Oreo Stresses Need For Family Support Of LGBTQ+ Loved Ones
Report: 64% Of Consumers Are Aware Of The Metaverse Concept
Charging A Chevy Bolt Is Much Easier Than Being A Mom
MediaPost Agency Daily - Thursday, April 7, 2022
Omnicom Media Group To Offer Clients LG Smart TV Ad Inventory
Estee Lauder Awards NA Media Duties To Decoded
NYC Mayor Launches Campaign Denouncing 'Don't Say Gay' Bill
Torres To Oversee Expedia Group's Global Ad Business
BBDO Taps Sanches As Chief Creative Officer, NA, MacDonald Upped To CCO, NY
Colle McVoy Wins Perdue Foods Creative Account
Havas Group Acquires Search Laboratory, Secures Place In Cookieless Future
Dentsu Endorses 'Intrinsic' Time-In-View Attention Metric
Mid-Range YouTube Stars: Next Big Influencers?
Automakers' National TV Spending Dips 27.4%
What Makes An Agency Stand Out From The Crowd?
R/GA Goes Long, Scores XFL AOR
MediaPost Agency Daily - Wednesday, April 6, 2022
Creative Review Activity Rebounded Last Year After COVID-Suppressed 2020
Bacardi Heats Up 'Summer' With Cocktail Campaign
GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032
Hybrid Theory Promotes Martins, Badlishah Heads Asia-Pacific
Sharethrough Opens London Office, Appoints Ottoy General Manager, EMEA
Former IPG CEO Roth, BBDO's Robertson Among This Year's AAF Hall Of Fame Inductees
John Deere Enlists PGA Golfer As Ambassador
Incubeta's Acquisition Of Extendo Strengthens Foothold In Latin America, Ties With Google
LG Sponsors Programming, And Produces And Streams It Too
Ukrainian Producers Unite To Tell Stories Of The War
Caron Treatment Centers Teams With WebMD As Part Of New Campaign
MediaPost Agency Daily - Tuesday, April 5, 2022
Assembly Wins Multi-Region Lenovo Media Assignment
IPG Mediabrands Teams With Historically Black Colleges To Create New Pathway To Madison Avenue
Grey London Rebrands As They London, Shows Solidarity With Trans Community
One Club Awards Return To Live Format In May
Miky Wolf Named AKA Chief Creative Officer, New York Office
Restaurant Industry Leads Way In QR Code Adoption
Burger King Hit With Whopper Suit, Accused Of Exaggerating Food Sizes In Ads
iProspect's Newly Appointed Global Chief Client Strategy Officer Identifies With Batman
M&As Brewing? Data Shows 'Acquisition Strategy' Spiking Among Advertisers, Agencies
OMD Retains Top Ranking In RECMA's New Diagnostics Report
Longtime Ad Exec, Country Singer Dies
MediaPost Agency Daily - Monday, April 4, 2022
Campaign To Move Russian Embassies Around The World To 'Free Ukraine Street'
Vintner Bonterra Selects Duncan Channon To Up Strategy, Target Gen Z, Millennial Demos
Stagwell Acquires Canadian Multicultural Agency Dyversity
As Media Talent Crisis Peaks, Agencies Go Back To School
Consumers Have Conflicting Thoughts On Ad Personalization
Like The Energizer Bunny, M&C Saatchi Talks Keep Going and Going
Slap-Happy Oscars Had At Least 1 Refined Moment: Premium Tequila Campaign Launch
Post-Pandemic Musings: Q&A With IRI's Joan Driggs
Spies Leads Subscription Management For MPP Global
MullenLowe Wins Aleve U.S. AOR Account
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