Intercept Music, a tech platform for indie labels and musical artists, tapped Workhouse as its agency of record.
Workhouse will develop integrated promotional campaigns for the company.
Intercept Music's team has helped artists earn more than 100 Grammys and hundreds of notable industry awards. The brand is a digital stage for independent labels and emerging artists, providing tools to distribute music directly to listeners and major streaming platforms.
Intercept Music gives artists and their labels access to hundreds of digital stores and every major streaming platform, including Spotify, Apple Music, Amazon Music, Pandora, and YouTube Music.
The Software as a Service company is a wholly-owned subsidiary of Sanwire Corporation, a company that provides advanced technologies for the entertainment industry.
Tod Turner, CEO of Intercept Music, said: "Workhouse has a proven track record of putting clients on the biggest platforms possible. Working with world-class brands, that's no small feat."
Chairman Ralph Tashjian added he “welcomed Workhouse to our team of industry experts focused on helping artists make money through music, across all channels," noting its portfolio of "building visibility across art, music, and culture sets us up for success.”
Workhouse clients have included The Rolling Stones, Hugh Jackman, Porsche, Ford Motor Company, Virgin and Jazz at Lincoln Center.