• by Fern Siegel , April 5, 2022

Sharethrough, a global omnichannel supply-side ad exchange, has expanded operations on two fronts.

First, it opened a new London office. It also appointed former OpenX executive Richard Ottoy as General Manager, EMEA. Ottoy reports to JF Cote, CEO-President, Sharethrough.

Cote said Ottoy’s hire means “opening the door to new partnerships throughout the region.”

Previously, Ottoy was vice president of business development, EMEA at OpenX for seven years, where he led managed various teams across Europe and developed relationships with top publishers.

An ad vet, he has nearly two decades worth of experience working with ad tech companies and publishers.

The U.K. is projected to increase programmatic ad spending for a third successive quarter at 5.2%, according to the IPA Bellwether Report.

Ottoy said he wants “the EMEA office serve as the blueprint for additional Sharethrough offices around the globe.”

Sharethrough offers technology to publishers that enhance ad performance — in-stream video, CTV or native — and drive revenue. Based in Montreal, it also has offices in San Francisco and New York. In February, the company introduced CT Dynamic QR Codes to help marketers improve viewer attention and measurement capabilities. 

According to the company's research, 76% of consumers do not pay active attention to TV ads. QR codes are automatically inserted into all CTV ads on the Sharethrough Exchange, which it claims could improve attention by 12%.