The Mower agency’s support of racial justice is evident in its latest work for One Hundred Black Men of New York.
OHBM debuted a new brand campaign titled “Open Every Door.”
The campaign salutes the history of the organization and its legacy of transformation. The goal is to ensure the doors of opportunity in education, business and health care are open to the Black community.
The creative, by Mower, was developed in coordination with Black Cub Productions.
Mower’s media department secured sizable out-of-home media donations to support the campaign, including placements in Times Square, taxi tops, bus shelters and other billboards throughout New York City. The aim is to leverage the “Open Every Door” campaign in every possible way.
“By raising awareness of our mission, this campaign will attract new partners, collaborators and supporters, financially and otherwise,” said Courtney A. Bennett, executive director. OHBM.org. He noted it was the organizations’ first brand campaign in many years, given its mostly volunteer structure.
Eric Mower, Chairman-CEO of the Mower ad-marketing agency, has had a two-year pro bono partnership with OHBM, which began in 1963.
For Bennett, the viewer takeaway is clear.
“We hope those who see it will visit our website, www.ohbm.org, learn more about our programs and become involved — whether as a donor or as a participant in one of our many community programs,” he said.
OHBM is planning in-person and virtual events to celebrate Juneteenth and welcomes inquiries from potential sponsors and volunteers.
Mower, a digitally integrated independent marketing, advertising and public relations agency, part of two global agency networks: thenetworkone and IPREX. It has done work for Dell, GE, National Grid, Detroit Diesel, Daimler and Sofitel, among others.