Mobile Marketing Daily
Monday, January 23, 2012
  • RIM Shot: Critics Worry 'Shakeup' Augers More Of The Same

    Blackberry parent company Research in Motion "is "bowing to critics and market forces," as the New York Times headline puts it, by replacing the … Read the whole story

  • AT&T Ramps Up Cross-Platform Efforts

    AT&T has been busy boosting the profile of its targeted advertising business since relaunching the unit as AT&T AdWorks last year and opening a … Read the whole story

  • Tablet, E-Reader Owners Double Over Holidays

    The share of U.S. adults who own tablet computers nearly doubled from 10% to 19% during the holiday season, fueled in part by the … Read the whole story

  • MetroPCS Gets Into Sports

    Dallas-based wireless company MetroPCS is sponsoring the Olympic USA Basketball team with a road show called the "USA Basketball Dream Tour." The tour, which … Read the whole story

  • Chevy's Super Bowl Game Time App Aims To Dominate The Big Game

    Released this weekend for iOS and Android, the Chevy Game Time app is designed to be run in tandem with the Super Bowl as … Read the whole story

  • McDonald's Twitter Campaign Gets Burned

    Late last week McDonald's official Twitter feed invited its quarter of a million followers to share their own favorite stories about visiting McD's. Oops. Read the whole story

  • The Third Screen: Now Share This

    Next to the familiar buttons of Facebook's Like, Twitter's Tweet and Google's +1 comes Mogreet's moShare. Read the whole story

  • QR Codes: The Active Link Between Direct Mail, Web and Mobile

    Quick Response codes provide a dynamic link to propel the customer from a direct mail postcard or insert to a carefully designed or even … Read the whole story