MoBlog
The launch of the very useful MMA Case Study Hub reminds us that handhelds and tablets have enormous creative potential even if the basic technology and mobility of the channel … Read the whole story
The huge popularity of games like Candy Crush and Angry Birds has put the spotlight on mobile devices as gaming platforms in recent years. … Read the whole story
COMMENTARYSmart remote app Peel is launching a tune-in ad unit for The History Channel that can change your TV channel from the ad itself. … Read the whole story
The Advertising Research Foundation (ARF) has once again expanded its board of directors as part of a strategic plan to broaden its perspective and … Read the whole story
When it comes to online advertising, speed matters. While it dramatically affects the online advertising media from search to video to display and programmatic … Read the whole story
- COMMENTARY
Even as the industry expresses shock at advertiser-supported publications selling advertising space to advertisers, magazines and newspapers are tripping over one another to actually, … Read the whole story
Apple plans to take on Google and Samsung with a "Jetsons-style home automation" software platform that will be unveiled at its Worldwide Developer Conference … Read the whole story
IDG Enterprise, a media company comprised of several tech-focused Web publishers, recently announced its intention to enter the "programmatic direct" space. Marketers looking to … Read the whole story
Hispanics over-index in a number of mobile media behaviors, including watching mobile video, using mobile coupons and discounts, and mobile wallets and banking. By … Read the whole story
