Mobile Marketing Daily Editions for September 2014
- Mobile Marketing Daily - Tuesday, Sept. 30, 2014
- Apps No Miracle Grow For 1-800-Flowers
- MMA Updates 'Optimal' Mobile Budget Share To 16%
- Google Glass Drivers Still Slow To Respond To Traffic Incidents
- Struggling To Be Phab
- AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech
- MPA Launches New Cross-Platform Measurement Service
- Mobile Is The Best Driver of Ad Receptiveness
- Tokenization Could Boost Confidence in Mobile Payments
- Facebook Recodes Atlas, Focuses On Audience Targeting Across Devices And Names Search Partners
- Beacons To Solve 'Click And Collect' Hassle - Just Add Mobile Payment And You'll Be Really Talking
- NBCUx Extends Programmatic Digital Ad Sales Tech
- Media, M&A Deals Explode, Deal Volume Hits Nearly $51B
- Touch-to-Buy Mobile Added to Social Media
- Mobile Marketing Daily - Monday, Sept. 29, 2014
- Mobile Apps Revive The Paid Content Model
- Google Intros Ad Formats, Tools Automating Cross-Screen Mobile Display Advertising
- Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge
- IAB Creates Tech Lab To Speed Standards Development
- Publicis Groupe, AOL Expand Ad Partnership To Include Programmatic Video And Linear TV
- Rovio Names Chenier Americas Sales Head
- John Lewis Invests GBP100k In Beacon Technology Start-Up
- Eric Schmidt-Backed Datorama Wants To Make Madison Avenue More Agile, Less Tied Up In Infrastructure
- Coca-Cola Launches Wearable Fitness Tracker And Dance Game
- Havas, Universal Music Group Tap Mirriad For Native Video Ads
- Tremor Video Adds 7 Demand Side Partners
- Wal-Mart Adding Instagram Co-Founder To Board
- Programmatic Beating Its Already Lofty Spend Estimates
- Shopkick Bought for $200 Million
- Mobile Marketing Daily - Friday, Sept. 26, 2014
- Most Marketers Don't Have Clear Mobile Objectives
- Apple's Very Weird Week
- Shoppers Need Cross-Channel Integration, Too
- Wearables, iBeacons And Internet Of Things - Make Or Break For The CMO And CIO?
- VivaKi Quality Ad Placement Tool Sources Inventory Based On Metrics, Viewability
- U.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018
- Android Wear App Dev Guidelines Spotlight Ad Industry's Future As Watchmakers Fix Glitches
- Twitter Tempts Hollywood Studios With Targeted Ads
- Kinetic Shakes Up Global Organization: Splits Europe In Thirds, Names Payne CEO Of World Markets
- Clearstream Acquires EngageHD, Appoints Bennett As CTO
- Android Users Drop Privacy Case Against Google
- EU To Approve Facebook's Whatsapp Purchase
- Citi Targets Mobile Banking, Cuts Paper
- Mobile Helps Drive European Online Sales
- Merchants Seen as Still Early in Mobile Commerce
- Watch ABC App Adds Features Making It Easier To Comment, Post Clips
- Facebook Taps Stripe For 'Buy' Button Tests
- Mobile Marketing Daily - Thursday, Sept. 25, 2014
- MMA Creates Internet of Things Group
- The Selfie As Ad Format
- Three Ways Apple Pay Makes Mobile Offers More Relevant Today Than Ever Before
- AOL Canada Goes Full Programmatic
- AT&T, Sprint, Best Buy Dominate Mobile Keyword Google PLA Spend
- New Platform Will Link Customer Data Across Channels, Devices
- Publishers' Missed Opportunities With Mobile Email Have Wider Consequences
- Millennial To Buy Nexage For $108M, Bolsters Programmatic
- Beaconed Shoppers Return to Regent Street
- Amazon Adds Twitter Product Tweets To Wish List
- In-Store, Holiday Shopping & the Mobile Influence
- Effective Consumer Engagement On Mobile
- Brands Must Be The Second Screen, Twitter The Third
- Telefonica Calls, Joule's Rosen Answers: Becomes Global Ad Chief
- Mobile Is Growing Up: Three Reasons Every Brand Should Optimize For Mobile This Fall
- Rethinking Viral Video
- Branch Metrics Gets $3M To Improve Mobile Apps
- Google Refreshes "Currents" News Magazine, Drops Name
- Microsoft Hire May Point to Mobile Payments
- Retailers Leaning to Mobile Optimization
- Merchants Seen as Still Early in Mobile Commerce
- Another Shopping Center Beaconing
- Citi Targets Mobile Banking, Cuts Paper
- Smartphone Shoppers Frustrated by Tech Issues
- Mobile Helps Drive European Online Sales
- Apple Watch Release Date Nowhere In Sight
- Mobile Marketing Daily - Wednesday, Sept. 24, 2014
- Video Ads Come To Rewards Network Kiip
- Beachfront Launches Programmatic Platform For Mobile In-App Video
- Apple Buys Magazine Publishing Platform Prss
- YP Puts GrubHub Buy Button On Search Directory, Focusing On Local Commerce
- Google Refreshes "Currents" News Magazine, Drops Name
- Retargeting Derailed By Faulty Attribution, Viewability, Click Fraud
- Visa Reevaluating Mobile Payments Venture
- Ubimo Expands Into US With New York Office
- Cunningham Joins Ad Startup IronSource, Shuttering Appssavvy
- Alipay Leads Mobile Payments in Market
- PCH Digital Appoints First CMO, Uses Data To Build Media, Entertainment Network
- Mobile Consumers & Holiday Shopping Time
- Mobile Marketing Daily - Tuesday, Sept. 23, 2014
- Millennial To Buy Nexage For $108M, Bolsters Programmatic
- Tapping Into iPhone 6, iOS 8 Updates
- Despite Mobile Revs, Retailers Lack Mobile Ecommerce Infrastructure
- Beachfront Launches Programmatic Platform For Mobile In-App Video
- Retargeting Derailed By Faulty Attribution, Viewability, Click Fraud
- Media Vets Start 'BRaVe' Advisory Firm
- Dow Jones Entitled To $5 Million From Ransquawk, Judge Says
- Microsoft's Bramall Joins Smartphone App Hailo As CMO
- Ubimo Expands Into US With New York Office
- Ray Ozzie Ready To Reinvent The Phone Call With Talko
- Branch Metrics Gets $3M To Improve Mobile Apps
- Apps Lead Mobile Purchasing in Asia
- Mobile Payments Market Heading to Trillions
- BlackBerry to Enhance Mobile Payments for BBM
- Tesco Testing Mobile Payment Service
- Apple a Boost to Mobile Commerce, Says Visa
- Beaconed Once: 45% Engagement; Beaconed Twice: 313% Drop in App Usage
- Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
- Mobile Marketing Daily - Monday, Sept. 22, 2014
- Can We Still Tawk? Joan Rivers Endorses iPhone 6...From Beyond
- iPhone 6 Sales Hit 10M On First Weekend
- Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
- Local Media Revenue Poised To Reach $140 Billion, Granular Targeting Cited
- WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software
- Updated: Now TV Campaigns Can Be Measured Based On Clicks, Or Mortar
- Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
- Shopzilla Rebrands, Takes Connexity As Corporate Name
- Is Facebook Making A Play For Twitter's Second-Screeners?
- DoubleClick, Zedo Found Serving Malware: Last.fm, Other Publishers Infected
- Hearst Starts Silicon Valley Development Unit, Acquires BranchOut Assets
- Travel Brands' Web Sites Underwhelm
- IPhone Sells 10 Million Phones In Three Days
- The Numbers That Make Boomers Number One For Many Marketers
- Mobile Marketing Daily - Friday, Sept. 19, 2014
- iPhone Opening Day Maintains Media Fascination
- OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
- Dentsu Aegis' Morris Says Mobile Having 'Fundamental' Impact
- Google To Fund Content For Some Top YouTube Creators
- Digital Video Views On Rise
- Nexage Sees Mobile Programmatic Spend Increase 227% YoY
- Forecast Finds Ad Spend On Facebook Exceeds Time Spent
- One-Touch Mobile Payment Gets Boost from Apple Pay
- Biometrics Grows for Mobile Payment Security
- Partnership Formed for Mobile Security Platform
- The New Currencies For 21st Century Media
- U.S. Digital Publishers Extend Revenue Streams Abroad
- Mobile Marketing Daily - Friday, Sept. 19, 2014
- TV Anywhere...But The Desktop
- GumGum, Xaxis Partner For Programmatic Trading Of In-Image Ads
- Unreliable Mobile Clicks Have Bad Impact On Ad Engagement
- Verizon to Offer Car Sharing Via Mobile App
- Apple Restricts NFC to Mobile Payments
- FTC Charges Yelp With Violating Children's Privacy Rules
- Google Initially Rolls Out $105 Smartphone In India
- Dentsu Aegis' Morris Says Mobile Having 'Fundamental' Impact
- OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
- Football Advertisers Kvetch, But Won't Punt
- Mobile Marketing Daily - Thursday, Sept. 18, 2014
- TV Anywhere...But The Desktop
- Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting
- Unreliable Mobile Clicks Have Bad Impact On Ad Engagement
- Twitter Expands Audience Targeting Tools
- Tribune Publishing Partners With Contend For Native Advertising Deal
- Facebook Rolls Out Facebook Media, Service Manages Communication Strategies
- Can Apple Watch Win Over Swiss Luxury Giants?
- FTC Charges Yelp With Violating Children's Privacy Rules
- 'NYT 'Launches Free Cooking App
- Apple Restricts NFC to Mobile Payments
- Verizon to Offer Car Sharing Via Mobile App
- How Networks' Counts Of Mobile, Tablets Will Change The TV Scene This Year
- Search Data In Mobile Apps Shows Unmet Demand
