MoBlog
Mobile search ads have a significant impact on consumers' in-store purchase decisions, according to new research from Google first reported by The Wall Street Journal. The results suggest that Google … Read the whole story
- COMMENTARY
In examining mobile advertising leaders, there are a few commonalities among them that would suggest a recipe for good mobile media investment. These buyers … Read the whole story
- COMMENTARY
The moment has arrived for "in-the-moment" video. For the most part, the videos that break out to go viral or become memes are typically … Read the whole story
Magnetic said Thursday that it will merge with MyBuys to expand its focus on multichannel marketing and personalization. The combined company will enable marketers … Read the whole story
COMMENTARYThere still could be even more interesting twists and turns along the road to mobile commerce. During a discussion around wearable devices at the … Read the whole story
Traditional TV programmers and distributors continue to gain share and business from online video advertising. "Authenticated" viewing from MultiVideo Program Distributors (MVPDs) now accounts … Read the whole story
