Advertisers purchasing more impressions per mobile programmatic campaigns in Q1 2015 than previous quarter. Better metrics tools help target key segments. Read the whole story

In an effort to "de-risk" the cost of buying media, a mobile ad developer is introducing a new model that charges advertisers based on … Read the whole story

MaVeNS -- revenue from mobile, video, native, and social advertising -- represented 25% of traffic-driven returns in the second quarter of 2014, and rose … Read the whole story

Despite projections that call for modest growth for smartphone sales throughout the year, consumer demand and interest in new devices appear to be dropping, … Read the whole story

Some 54% of homes with kids 18 and younger have watched OTT content on a TV set -- through connected TV devices/platforms. This compares … Read the whole story

With dramatic crashes and closely fought races, NBCSN's coverage of the Tour de France has seen sharply higher live viewership -- up 18% to … Read the whole story

In a defeat for Uber, a federal judge ruled that the car service company potentially violated a text-spam law by sending unwanted messages to … Read the whole story

The mobile app gap between Google and Apple continues. Google leads in downloads and Apple leads in revenue, according to the second quarter report … Read the whole story