Facebook will now be better at tracking links shared on its platform, as well as rival social networks. That's thanks to a new deal to acquire CrowdTangle -- a social … Read the whole story
The supply of digital media attention spiked, then crashed on the days surrounding Election Day, especially among mobile unique users. The findings indicate that … Read the whole story
The figures have been reappraised. 2016 was the year of mobile, or at least "mobile-first" -- and early next year we will be digital-first … Read the whole story
Facebook will prohibit marketers from using a race-based targeting option for ads offering housing, employment or credit, the company said today. Read the whole story
November has shown us the world through some interesting lenses. The Chicago Cubs broke their 108-year-old curse and won the World Series. This week, … Read the whole story
LinkedIn unveiled Sponsored InMail on Wednesday, a self-service marketing solution that helps digital marketers engage with target audiences on LinkedIn with personalized messages that … Read the whole story
Paul Hayward, Sears' chief content integration officer, tells "Marketing Daily," "We've got a whole TV campaign breaking around Black Friday, and wanted to find … Read the whole story
The Marketing Arm, an Omnicom agency, hired Greg Neal as vice president, head of production, a new position. Based in Dallas, Neal will be … Read the whole story
Cord-cutting and cord-shaving could become the norm for a little less than half of pay-TV customers next year. That's a bold estimate, but given … Read the whole story
Advertising marketplace Rubicon Project said it saw record- breaking video advertising spend transacted on its mobile and desktop exchange on Election Day and the … Read the whole story
The Trade Desk, Inc. reported its first financial results since it became a public company in late September. The ad tech platform announced Q3 … Read the whole story