Retaining app users over time remains a big challenge for marketers.In fact, only 10%-12% of users remain active seven days after downloading an app -- while a mere 4%-5% are … Read the whole story
Dentsu Aegis Network this morning said it is integrating freestanding design and technology shop Firstborn into its Isobar network. The company said the combination … Read the whole story
There's no question the path to purchase is nonlinear, especially for moms. Moms seamlessly zigzag through various channels and media all the way to … Read the whole story
For well over a decade, the social media giant has expanded, but never lost sight of its central focus as a place for people … Read the whole story
The average number of TVs in homes is on the decline, while younger households have higher concentrations of broadband-content access devices. Read the whole story
The concept of 'connected cars' is starting to get more real. At CES in Las Vegas three years ago, General Motors executives, with the … Read the whole story
Almost a third of all ecommerce transactions take place on multiple devices, Criteo reports. But measuring that may be more complicated than it looks. Read the whole story
News Item: Under siege from Democrats and fellow Republicans about Attorney General Jeff Sessions' false confirmation-hearing testimony, President Trump took to Twitter over the … Read the whole story