Satellite TV operator DISH this morning said it is rolling out a programmatic media-buying platform that will enable advertisers and agencies to target and serve ads on an "impression-by-impression" level … Read the full story by Wayne FriedmanJoe Mandese

Meredith Corp. has partnered with Operative Media, a software and service provider for publishers, agencies and networks that "simplifies the business of advertising" in one of its first partnerships after … Read the full story by Felicia Greiff

At the IBM Insight conference in Las Vegas today, the company introduced its Insight Cloud Services that deliver insights to businesses using analytic models. The new service is accessed in … Read the full story by Felicia Greiff

This year, domestic mobile payments will total $8.71 billion, with consumers spending an average of nearly $376 annually using their mobile phone as a payment method. By 2016, total mobile … Read the full story by Gavin O'Malley

Yahoo says 15.2 million global viewers sampled the Buffalo Bills vs. Jacksonville Jaguars game in London. About 66% of those came from the U.S. -- around 10 million. Read the full story by Wayne Friedman

A federal appeals court on Friday revived a Philadelphia resident's text-spam lawsuit against Yahoo, which accuses the company of sending him more than 27,000 text alerts meant for someone else. Read the full story by Wendy Davis

StreamSend has announced a new suite of tools to help email marketers integrate and automate their content marketing efforts. StreamSend Content Share features a new browser add-on that can bookmark … Read the full story by Jess Nelson

The lean-back medium is finally leaning into programmatic. It's been a progression, of course, but it's gaining momentum. Note a couple of big developments today, especially DISH's launch of a … Read the full story by Joe Mandese