MediaPost Publications - Online Media Daily 09/15/2000

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Increased Banner Frequency May Not Generate Clicks, But Branding, Yes
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Given the just-released study by Manhattan-Pacific Multimedia showing that banner click-thru rates decrease with increased frequency, it is well worth mentioning that increased banner … Read the whole story
Hispanic Advertising Requires Careful Planning
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Among topics being discussed at the Association of Hispanic Advertising Agencies' Semi-Annual Conference in Newport Beach, CA, is the unique thinking required when targeting … Read the whole story