Although CBS had the top three shows for the week, it was virtually tied with NBC for the top prime average in the Nielsens, … Read the whole story

With a new look and a Latin-style flourish, The Coca-Cola Co. has reintroduced an old favorite to the American soda scene. Read the whole story

An Ohio anti-tobacco foundation today breaks the second wave of a media campaign designed and executed with input from its target audience. Read the whole story

Kraft Foods, makers of Oreos, has turned to narrowcasting--in-store broadcasting, to promote Oreos with an original promotion that actually goes beyond in-store TV ads. Read the whole story

Only 10% of investors use options tools, so even if you advertise them on targeted financial sites, you waste 90% of the impressions. OneFN … Read the whole story