On the heels of a successful broadcast upfront, cable is holding its own. Among the numbers bandied about recently are $3 billion committed by … Read the whole story

Nielsen//NetRatings today revealed the top industries that had the strongest online advertising presence in May, with the retail goods and services category leading the … Read the whole story

Nielsen//NetRatings has a new online multimedia measurement report measuring use of content for the three largest proprietary formats - RealMedia, Windows Media, and QuickTime. Read the whole story

Despite showing live games at 3 am, it has proved to be a bonanza for several advertisers and official sponsors. It has proved so … Read the whole story