In the field dominated by online measurement superpowers Nielsen//NetRatings and comScore, there is a new competitor. And this one comes from overseas, touting profitability … Read the whole story
In a keynote presentation to the iMedia summit in Scottsdale, Arizona, Jack Klues yesterday announced that Starcom MediaVest Group is going to expand its … Read the whole story
Where people sit in an ad agency has always told a great deal about their status. It's very 1950s. When you start supervising other … Read the whole story