Spending on Internet advertising will reach $61.98 billion and surpass newspapers to become the nation's leading ad medium in 2011, projects private equity firm … Read the whole story
With all the attention being focused on behavioral targeting, very little customized follow-through is visible once the consumer shows up at a Web site. Read the whole story
With this year's fantasy football season looming, CBS SportsLine.com has also made several changes to its free- and subscription-based strategies. Read the whole story
After 18 months of incubation, Hollywood hit-maker Albie Hecht and his digital production studio Worldwide Biggies are ready for a big year. Meanwhile, Gail … Read the whole story
The new Weather.com video player, featuring three ad formats, debuts with Airtran, Georgia-Pacific, Michelin, Nationwide, Staples and Zantac on board. Read the whole story
Popular Science joins Dwell as sponsors of AdPerk, which joins other incentive-based sites like BrandPort and BrightSpot in rewarding consumers for watching online video … Read the whole story
One year after its "Tech-Ade" forum and in the midst of review of the proposed Google/DoubleClick deal, the Federal Trade Commission set Nov. 1-2 … Read the whole story