[Mobile] "A cynical view is that even at $15 for broadcast content, that may be too much for consumers to swallow in light of … Read the whole story
"Agencies and advertisers are growing more interested in neuroscience--measuring brain waves, galvanic skin response, eye movements, pulse rates and the like--in their never-ending efforts … Read the whole story
With Microsoft's takeover deadline looming, Yahoo reportedly is close to announce a deal to begin carrying search ads from another long-time rival: Google. News … Read the whole story
[Legal Ruling] The Digital Media Association is studying the decision. "The court's complex rate formula will require several weeks of additional consideration, including perhaps … Read the whole story
Advertisers can target their campaigns by markets, networks, dayparts, specific programs and even program content, such as "fashion" or "health." The service can also … Read the whole story
[Digital] EVP Peter Blackshaw seems genuinely optimistic about the opportunities for marketers to glean new insights into consumer opinion online. "The good news is … Read the whole story
Luxury auto marketer Jaguar Thursday assigned its global digital advertising and media business to Havas' Euro RSCG Worldwide. Euro RSCG Worldwide will manage the … Read the whole story