Google took online marketing to billboards Monday, launching an advertising campaign to promote its enterprise productivity suite of apps. Giant billboards will run in … Read the whole story
The Associated Press has made no secret of its stance that bloggers who excerpt passages from stories should pay licensing fees. But the wire … Read the whole story
Creative shops working to distribute global campaigns without knowing plans for full media buys can push the envelope. Despite the need to tweak creative … Read the whole story
Monthly video views across MSNBC's mobile properties have more than tripled in the four months since the network added video to its mobile offerings, … Read the whole story
For the third time since July, a pay-per-click advertiser has filed a lawsuit against Facebook for allegedly charging for clicks that never occurred. In … Read the whole story
Another New York newspaper wants to hire a social media czar. The New York Daily News is looking to hire a social media marketing … Read the whole story
To help facilitate the buying and selling of virtual goods and online content, payment platform provider oneTXT on Tuesday plans to debut a social-commerce … Read the whole story
Publicis' VivaKi unit has announced several new partners for the second phase of the Pool initiative -- its highly collaborative effort to develop a … Read the whole story
