Converting a thumbs-up on Facebook, and now a click on Google +1, into a loyal brand fan doesn't come easy for some advertisers, but … Read the whole story
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Facebook has the potential to be the ultimate advertising platform because it already has the largest set of continuously refreshed "preference clues" of any … Read the whole story
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Mike Wolfsohn, founder and chief creative officer at a Venice, Calif. marketing firm called High Wide & Handsome -- the name of which has … Read the whole story
Video ad technology firm TidalTV raised about $30 million from existing investors, including New Enterprise Associates, Comcast Interactive Capital and Valhalla Partners. Its AdOSTM … Read the whole story
Landing a tie-in vehicle for clients such as P&G, Outback Steakhouse and 7-Eleven to reach the elusive and growing market of female casual gamers, … Read the whole story
Baseball's Opening Day annually brings the rollout of the latest version of MLB.com's popular At Bat application. For the first time, the 2011 installment … Read the whole story
The Associated Press has decided to honor Firefox's new do-not-track header across 800 Web sites belonging to its news registry. The company will no … Read the whole story
The federal anti-spam law applies not only to ads sent to in-boxes, but also to commercial Facebook pages, a judge has ruled. MaxBounty, which … Read the whole story
