After a relatively tepid year in which the world's ad economy expanded only 3.2%, the ad industry's rate of growth will more than double … Read the whole story
Hoping to restore faith in online advertising, the Interactive Advertising Bureau has released some best practices for avoiding traffic fraud. Courtesy of the IAB's … Read the whole story
In a move that could have some interesting implications for programmatic ad targeting, WPP's 24/7 Media unit has acquired Crystal Semantics, a company that … Read the whole story
In a new twist to the Web and mobile browser wars, Mozilla, the developer of the popular Firefox browser, is making a push into … Read the whole story
Four dominating trends in 2014 are predicted to influence marketing and force brands to build a better relationship with customers. This means companies will … Read the whole story
Bing has released a list of the Top 10 Advertising Campaigns and the Top Bidded Brands on Bing Ads in 2013, including spots from … Read the whole story
The federal judge who recently prohibited online video company FilmOn X from operating "misunderstands FilmOn X's technology and misinterprets the plain language of the … Read the whole story
Brands have to incorporate paid advertising into their social media budget to ensure their content is seen by existing and potential customers on Facebook. … Read the whole story
Technology and financial firms lead the list of most valuable brands in China, according to the latest report on the subject by WPP's Millward … Read the whole story
Over the past year, the term "native advertising" has evolved from a simple industry buzzword into a complex, frequently debated advertising strategy being heralded … Read the whole story