WPP's MediaCom unit has tapped mobile industry veteran Ben Phillips as its first ever global head of mobile. Phillips, who most recently headed sales … Read the whole story
In mobile, which makes up 81% of Pandora's inventory, CPMs are now in the low $30 range, compared to the low $20 range a … Read the whole story
Weather FX will make available more than 3 million data points related to weather during the second quarter of 2014, through an on-demand application … Read the whole story
The long-awaited mobile revolution is presenting untold opportunities (and challenges) for retailers, but none more so than better big-picture ROI tracking. It may do … Read the whole story
Unable to resist its intoxicating combination of mobile, video, and crowdsourcing features, E.W. Scripps Co. is buying mobile-focused video news network Newsy for $35 … Read the whole story
Adchemy continues to drive automation through software as a service tool. On Tuesday, the company will release a keyword tool that allows search marketers … Read the whole story
The online retailer Parts.com may continue to pursue a lawsuit against Yahoo centering on the company's paid-search practices, a federal judge has ruled. Read the whole story
The total number of digital magazines downloaded every week has increased almost sevenfold from 300,000 per week in the last quarter of 2011 to … Read the whole story
- COMMENTARY
The real power of paid media may actually lie in how brands use it to fuel the earned media social fire. More than serving … Read the whole story
