The alliance intends to create an infrastructure for a post-cookie era. Using InfoSum's technology, Axel Springer is adding another security layer on its data. Read the whole story
This is IDG's third acquisition in 18 months focused on the data-and-marketing solutions realm. Read the whole story
Microsoft this year won by breaking through the $2 trillion market capitalization mark to gain 53% in its stock price as of Dec. 16, … Read the whole story
Given the rise in costs and shifts in media budgets, StitcherAds observed a 12% decline in ad spending from a year earlier. Read the whole story
Blacklists beget blocklists which have begun giving way to "inclusion" lists. What's the difference? A great deal of context. Read the whole story