Real-Time Daily Editions for July 2015
Real-Time Daily - Friday, July 31, 2015
Investors Zero In On Ad Fraud Detection
Digital Ad Measurement Firm Integral Ad Science Receives $67 Million
Location Tracking Is The New Attribution Engine
Cadreon Taps Rocket Fuel To Bring Offline Data To Digital
Data Caps, Throttling Top List Of Net Neutrality Complaints
Programmatic Video Prepares For Takeoff
Next Year Will Be The 'Year Of' Mobile: For Video, Anyway
Google Refuses To Broaden 'Right To Be Forgotten'
Digital Engagement Index
Real-Time Daily - Thursday, July 30, 2015
Audience Data Expenditure Dips In Q1 Following Holiday Surge
Programmatic Video Prepares For Takeoff
AudienceScience Launches Cross-Device Targeting Technology
Ya Gotta Get Digital Right For Effective Marketing
G2 Crowd Raises $7 Million In Series A Round
Hyperbabble Of The Day
The Power Of Reimagination
Horizon Sets Up New Division To Navigate Advanced TV Buying
Should Brands Invest In Digital Advertising Or Digital Tech?
Madison Avenue Shifts $2 Billion Out Of 'Traditional' Media In 9 Months
CMOs Want Better Data Expertise
MobileFuse Unveils Mobile Video Ad Platform
Real-Time Daily - Wednesday, July 29, 2015
Advertisers Consumed With Lure Of Programmatic Cross-Channel
TubeMogul Goes Cross-Channel, Begins Supporting Display Advertising
Programmatic TV: More 'In Their Own Words'
comScore Receives MRC Video Viewability Accreditation
Mapping Out The Best Attribution Path
Rubicon Project Reports $53M Revenue In Q2
Is Viewability The Bogeyman Of Digital Advertising?
Kantar Media Invests In BIScience To Begin Tracking Programmatic
IoT Marketing Base to Triple to 39 Billion Connected Devices
Google Rebuilds Dynamic Search Ads
It's A Wrap: New Uber-Type Platform Connects Brands, Drivers
Should Brands Invest In Digital Advertising Or Digital Tech?
Some Digital Publishers Are Wary Of Ad Tech
Marketers Need Smart Data To Target Indian Mobile User
Real-Time Daily - Tuesday, July 28, 2015
A Solution To Reaching Humans, Not Bots: Porn Sites
BuySellAds Launches Self-Serve Programmatic Direct Platform For Publishers
PushSpring Raises $5M, Enhances Mobile Data
It's A Wrap: New Uber-Type Platform Connects Brands, Drivers
Search, Meerkat To Bring Live Streaming TV Indexed In Near Real-Time
Facebook Atlas, Guthy-Renker Paid-Search Case Study
Boosting Paid-Search Campaigns With Ads Running On Google Display Network
Pay Only For Viewability, Prepare For Failure Of Your KPIs
Publishers Using Google AdSense Face Consent Policy Across EU
New Agency to Focus on Developing Google Chrome-Friendly HTML5 Display Ads
The Top 5 IoT Success Factors for Media & Entertainment Companies
A Mass Medium Without Mass Media: Live TV Losing Default Status
Marketing Tech Convergence As Email Landscape Evolves
Real-Time Daily - Monday, July 27, 2015
The Political Race Is On For Programmatic Tech Firms
Beyond Retargeting: 5 Keys To Programmatic Success For Retailers
Rocket Fuel To Grow Out Its Political Advocacy Group
Programmatic TV: In Their Own Words
Centro Buys Social Ad Tech Firm GraphScience
TV Will Be Bigger Than Ever: Q&A With WideOrbit's Eric Mathewson
Constant Contact Falls Short Of Projected Revs
Twitter Introduces Live Event Targeting
Real-Time Daily - Friday, July 24, 2015
While Reading This Headline, 8 Startups Were Born
Digital Political 'Microtargeting' To Be Tracked By New Tech
Wrong Assumptions And Demographics In The Age of Data
4As Launches Digital Ops Committee, Will Focus On Supply Chain Issues
Hyperbabble Of The Day
Yahoo Appoints CRO, Strengthens Mobile Search, 'Key To Yahoo's Future'
More Meaningless Advice For Premium Publishers
AOL Unveils Skippable, Other Video Ad Formats: Dubs Them 'Premium'
Using Search Data To Personalize Prices, Discounts Online
Display's Woes Will Fuel Mobile, Native And Social
In Store Mobile Shopping: 57% Want a Location-Targeted Deal
Common Approach To Viewability Measurement Needed
Real-Time Daily - Thursday, July 23, 2015
How Agencies Are Sifting Through The Sea Of Ad Tech
Political Video Bought Via Programmatic Picks Up In Early Primary States
Turn Partners With Moat For Video Analytics
Mobile Ad Fraud Could Cost U.S. Advertisers $857 Million Yearly
Retail Tech Platform SmarterHQ Raises $8 Million
Internet Poised To Be Biggest Ad Medium In 2016
Ad Tech War Brewing In Europe
Less Than Half Of UK Display Ads Are Viewable
Xaxis CEO Says His Agency Trading Desk Is Not A Trading Desk
Wrong Assumptions And Demographics In The Age of Data
Brands Missing Opportunity To Measure Consumer Sentiment
Real-Time Daily - Wednesday, July 22, 2015
Developer Introduces 'Cost-Per-Second' Ad Model, Calls It The 'CPC For Brands'
No Doubt A Bot It
If 49% Viewability Doesn't Prompt Brands To Ask Media Agencies Searching Questions, Nothing Will
Rubicon Project Opens Office In DC To Serve Political Advertisers
Long Live Content On Any Device
Conversion Logic Adds LiveRamp Data To Attribution Platform
Kline Joins Comcast's Visible World As President, COO
DSP Adadyn Opens Office In NYC
Xaxis' Gleason, Droga5's Essex On Data And Creativity
Omnicom's Programmatic Arm Grew $30M In Q2
GroupM's Lands New Ad Tech Deal With Networked Insights
Yahoo Reports Revenue Of $1.04 Billion, Search Revenue Rises
Building A Single Currency For Marketing Measurement
Programmatic's future? Not using the word "programmatic"
Real-Time Daily - Tuesday, July 21, 2015
Programmatic's $10 Billion Milestone: Display First, TV Next
Programmatic Represented 52% Of Display Ad Spend In 2014
Programmatic Soars As Viewability Tumbles
TAG Taps Google To Power Collaborative Bot Blacklisting Effort
EBay's Advertising Head Calls For Industry To Support 'Creative Planners'
TV Insider Turns To Programmatic, Partners With SpotXchange
Native DSP Bidtellect Raises $22.35M
Mobile Programmatic Ad Campaigns On Rise
GroupM Gets Agency Exclusive On Networked Insights Kairos Platform
Kinetic Social Raises $17.5M, Expands Tech And Talent
Will 'Direct Response' Ads Undermine 'My Response' To Instagram?
Personalizing Messages To Purple-Hair Individualists With Search, Addressable TV
Real-Time Daily - Monday, July 20, 2015
Technorati Takes Aim At The Programmatic 'Waterfall'
In Defense Of Swapping: TV Programmatic Inventory
TubeMogul Plugs Into Placemedia's Programmatic TV Platform
Rethinking The Single Currency Model
Day Joins iHeartMedia As SVP, Political Sales And Strategy
Search In Google InBox Takes Backseat To Snooze
Why The Biggest Debate In Advertising Is Irrelevant
Nestle And Tesco Claim Programmatic Success
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