Real-Time Daily Editions for July 2015
- Real-Time Daily - Friday, July 31, 2015
- Investors Zero In On Ad Fraud Detection
- Digital Ad Measurement Firm Integral Ad Science Receives $67 Million
- Location Tracking Is The New Attribution Engine
- Cadreon Taps Rocket Fuel To Bring Offline Data To Digital
- Data Caps, Throttling Top List Of Net Neutrality Complaints
- Programmatic Video Prepares For Takeoff
- Next Year Will Be The 'Year Of' Mobile: For Video, Anyway
- Google Refuses To Broaden 'Right To Be Forgotten'
- Digital Engagement Index
- Real-Time Daily - Thursday, July 30, 2015
- Audience Data Expenditure Dips In Q1 Following Holiday Surge
- Programmatic Video Prepares For Takeoff
- AudienceScience Launches Cross-Device Targeting Technology
- Ya Gotta Get Digital Right For Effective Marketing
- G2 Crowd Raises $7 Million In Series A Round
- Hyperbabble Of The Day
- The Power Of Reimagination
- Horizon Sets Up New Division To Navigate Advanced TV Buying
- Should Brands Invest In Digital Advertising Or Digital Tech?
- Madison Avenue Shifts $2 Billion Out Of 'Traditional' Media In 9 Months
- CMOs Want Better Data Expertise
- MobileFuse Unveils Mobile Video Ad Platform
- Real-Time Daily - Wednesday, July 29, 2015
- Advertisers Consumed With Lure Of Programmatic Cross-Channel
- TubeMogul Goes Cross-Channel, Begins Supporting Display Advertising
- Programmatic TV: More 'In Their Own Words'
- comScore Receives MRC Video Viewability Accreditation
- Mapping Out The Best Attribution Path
- Rubicon Project Reports $53M Revenue In Q2
- Is Viewability The Bogeyman Of Digital Advertising?
- Kantar Media Invests In BIScience To Begin Tracking Programmatic
- IoT Marketing Base to Triple to 39 Billion Connected Devices
- Google Rebuilds Dynamic Search Ads
- It's A Wrap: New Uber-Type Platform Connects Brands, Drivers
- Should Brands Invest In Digital Advertising Or Digital Tech?
- Some Digital Publishers Are Wary Of Ad Tech
- Marketers Need Smart Data To Target Indian Mobile User
- Real-Time Daily - Tuesday, July 28, 2015
- A Solution To Reaching Humans, Not Bots: Porn Sites
- BuySellAds Launches Self-Serve Programmatic Direct Platform For Publishers
- PushSpring Raises $5M, Enhances Mobile Data
- It's A Wrap: New Uber-Type Platform Connects Brands, Drivers
- Search, Meerkat To Bring Live Streaming TV Indexed In Near Real-Time
- Facebook Atlas, Guthy-Renker Paid-Search Case Study
- Boosting Paid-Search Campaigns With Ads Running On Google Display Network
- Pay Only For Viewability, Prepare For Failure Of Your KPIs
- Publishers Using Google AdSense Face Consent Policy Across EU
- New Agency to Focus on Developing Google Chrome-Friendly HTML5 Display Ads
- The Top 5 IoT Success Factors for Media & Entertainment Companies
- A Mass Medium Without Mass Media: Live TV Losing Default Status
- Marketing Tech Convergence As Email Landscape Evolves
- Real-Time Daily - Monday, July 27, 2015
- The Political Race Is On For Programmatic Tech Firms
- Beyond Retargeting: 5 Keys To Programmatic Success For Retailers
- Rocket Fuel To Grow Out Its Political Advocacy Group
- Programmatic TV: In Their Own Words
- Centro Buys Social Ad Tech Firm GraphScience
- TV Will Be Bigger Than Ever: Q&A With WideOrbit's Eric Mathewson
- Constant Contact Falls Short Of Projected Revs
- Twitter Introduces Live Event Targeting
- Real-Time Daily - Friday, July 24, 2015
- While Reading This Headline, 8 Startups Were Born
- Digital Political 'Microtargeting' To Be Tracked By New Tech
- Wrong Assumptions And Demographics In The Age of Data
- 4As Launches Digital Ops Committee, Will Focus On Supply Chain Issues
- Hyperbabble Of The Day
- Yahoo Appoints CRO, Strengthens Mobile Search, 'Key To Yahoo's Future'
- More Meaningless Advice For Premium Publishers
- AOL Unveils Skippable, Other Video Ad Formats: Dubs Them 'Premium'
- Using Search Data To Personalize Prices, Discounts Online
- Display's Woes Will Fuel Mobile, Native And Social
- In Store Mobile Shopping: 57% Want a Location-Targeted Deal
- Common Approach To Viewability Measurement Needed
- Real-Time Daily - Thursday, July 23, 2015
- How Agencies Are Sifting Through The Sea Of Ad Tech
- Political Video Bought Via Programmatic Picks Up In Early Primary States
- Turn Partners With Moat For Video Analytics
- Mobile Ad Fraud Could Cost U.S. Advertisers $857 Million Yearly
- Retail Tech Platform SmarterHQ Raises $8 Million
- Internet Poised To Be Biggest Ad Medium In 2016
- Ad Tech War Brewing In Europe
- Less Than Half Of UK Display Ads Are Viewable
- Xaxis CEO Says His Agency Trading Desk Is Not A Trading Desk
- Wrong Assumptions And Demographics In The Age of Data
- Brands Missing Opportunity To Measure Consumer Sentiment
- Real-Time Daily - Wednesday, July 22, 2015
- Developer Introduces 'Cost-Per-Second' Ad Model, Calls It The 'CPC For Brands'
- No Doubt A Bot It
- If 49% Viewability Doesn't Prompt Brands To Ask Media Agencies Searching Questions, Nothing Will
- Rubicon Project Opens Office In DC To Serve Political Advertisers
- Long Live Content On Any Device
- Conversion Logic Adds LiveRamp Data To Attribution Platform
- Kline Joins Comcast's Visible World As President, COO
- DSP Adadyn Opens Office In NYC
- Xaxis' Gleason, Droga5's Essex On Data And Creativity
- Omnicom's Programmatic Arm Grew $30M In Q2
- GroupM's Lands New Ad Tech Deal With Networked Insights
- Yahoo Reports Revenue Of $1.04 Billion, Search Revenue Rises
- Building A Single Currency For Marketing Measurement
- Programmatic's future? Not using the word "programmatic"
- Real-Time Daily - Tuesday, July 21, 2015
- Programmatic's $10 Billion Milestone: Display First, TV Next
- Programmatic Represented 52% Of Display Ad Spend In 2014
- Programmatic Soars As Viewability Tumbles
- TAG Taps Google To Power Collaborative Bot Blacklisting Effort
- EBay's Advertising Head Calls For Industry To Support 'Creative Planners'
- TV Insider Turns To Programmatic, Partners With SpotXchange
- Native DSP Bidtellect Raises $22.35M
- Mobile Programmatic Ad Campaigns On Rise
- GroupM Gets Agency Exclusive On Networked Insights Kairos Platform
- Kinetic Social Raises $17.5M, Expands Tech And Talent
- Will 'Direct Response' Ads Undermine 'My Response' To Instagram?
- Personalizing Messages To Purple-Hair Individualists With Search, Addressable TV
- Real-Time Daily - Monday, July 20, 2015
- Technorati Takes Aim At The Programmatic 'Waterfall'
- In Defense Of Swapping: TV Programmatic Inventory
- TubeMogul Plugs Into Placemedia's Programmatic TV Platform
- Rethinking The Single Currency Model
- Day Joins iHeartMedia As SVP, Political Sales And Strategy
- Search In Google InBox Takes Backseat To Snooze
- Why The Biggest Debate In Advertising Is Irrelevant
- Nestle And Tesco Claim Programmatic Success
