Both Starbucks and Domino’s have highlighted the benefits of investing in digital technology and ecommerce capabilities to improve the customer experience. Domino’s saw its
app sales overtake desktop for the first time and Starbucks posted its “most remarkable quarter” yet thanks to its mobile ordering and payment service. The results show that brands
should be focusing on the benefits of investing in digital technology rather than simply pushing money into digital advertising.
Read the whole story at Marketing Week »