Search & Performance Marketing Daily Editions for October 2022
Search & Performance Marketing Daily - Monday, Oct. 31, 2022
SEOs Must Become More Agile, Fast, Flexible With Planning
Google Ads Data Hub Becomes Two Offerings With Distinct Focuses
Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them
MNTN, Index Exchange Find Diamond In CTV Through Performance
GroupM Stands Pat On Ad Economy, Cites Q3 Media Earnings
Why Twitter's Ad Outlook Is The Real Hellscape
Why Healthcare Marketers Must Pivot To A Big Brand Mentality
Research: Politics Giving Brand CMOs Nightmares
Political Ads Rising In Sports Programming: Viamedia
30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year
Brands Have Trouble Making Decisions Despite AI-Driven Data Analytics
Why Brands Shouldn't Avoid Influencers With Unfiltered Political Views
OpenWeb, Engagement Platform Used By Publishers, Raises $170 Million In New Funding
Search & Performance Marketing Daily - Friday, Oct. 28, 2022
Microsoft Looks For Unusual Opportunities For Advertisers, Finds One In Qatar
Microsoft Advertising Poised To Offer Google-Like 'Performance Max' Platform
Apple Shares New Ad For Fitness+, Proving 'All You Need Is An iPhone,' And Services
Will Twitter Be The Search Engine For Elon Musk's 'App X' Dream?
After Appeal, NAD Confirms CeraVe's '#1 Doctor Recommended Skincare' Claim
BBTV Acquisition Aims To Expand Multi-Platform Distribution For Creators
Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing
Brands Under-Using Some CTV Platforms, Content Genres
Brands Are High On Account-Based Marketing, Study Shows
Google Reportedly Will Challenge India's Antitrust Crackdown
Search & Performance Marketing Daily - Thursday, Oct. 27, 2022
Disney CEO Bob Chapek Wants To Use Data To Customize Experiences
Google Analytics 4 Migration Deadline For UA360 Moved To 2024, Cites Complexities For Advertisers
LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers
Google Acquires AI Avatar Startup Alter For A Reported $100 Million
Heard At ANA's Masters Of Marketing, Sensed In Other Ways Too
Gen Alpha: The Generation Of Infinite Possibilities
Podcaster Acast Launches Tool To Enhance Ad Targeting
Streaming TV Ad Spend Rising -- But Not Raising All Boats
The Netherlands Is The Most Crypto-Obsessed Country, U.S. Ranks Lower Than Expected
Controversial News Topics Are Safe For Ads, Consumers Say
Call For Entries: 2022 All Stars
WideOrbit Marketplace Now Lets Broadcasters Set Own Rate Guidance
Cindy Gallop Tells Conference, 'Our Industry Has Colluded In Its Own Devaluation'
Search & Performance Marketing Daily - Wednesday, Oct. 26, 2022
Google Performance Max Updates Focus On Planning Media, Custom Assets, Results
Google: How Agency Folks Really Feel About Automation
Amazon Ads Features Focus On Measurement, Clean Room, Video
Microsoft Advertising To Grow Third-Party Business, Netflix Deal Cited
P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'
Conservative Web Sites Lost Traffic In September: Report
YouTube's 1st YoY Ad Revenue Dip Underscores Tech Giants' Slump
3 Tips For Crafting Perfect Holiday Social Media Messages
New Creator-First Platform Doubles Down On SMS Marketing
Search & Performance Marketing Daily - Tuesday, Oct. 25, 2022
Yelp Creates Attribute, Business Fund, Resource Hub For Veterans
Google Search, Cloud Services Silver Lining - Total YoY Revenue Rose A Mere 6% In Q3 2022
CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned Sites
Google Alum Nicholas Weaver Named DISQO VP Of Engineering
Valpak Gets Into Data Business
Google Battles Best Carpet Over Android Search Results
YouTube's Impact On Kid-Driven Purchases, And Kids' Early Dive Into The Metaverse
Little Spending Growth Is Forecast For This Year's Holiday Season
The New Half Life Of Brand Response Time
Focusing On Right KPIs Can Help Marketers Survive Economic Downturns
Call For Entries: 2022 All Stars
Search & Performance Marketing Daily - Monday, Oct. 24, 2022
Google Increases Visual Results On Desktop
Publishers Clearing House Taps 70 Years Of Data To Launch PCH Audiences
Google Email Spam Filters Focus Of Latest RNC Lawsuit
Pinterest Partners With Louvre Museum, Expands On Content Creation Strategy
AdTheorent Unveils Privacy-Compliant Predictive Audiences For Healthcare Advertisers
YouTube Announces Interface Makeover
How Much 'Better' Than Linear Can Streaming Advertising Get?
NBCU Takes On 'WSJ' Over Critical Coverage Of Streaming Advertising
Report: CPG TV Ad Impressions, Spending Continue To Decline
Gen Z Audiences Spend Biggest Share Of Time With Digital Media
Call For Entries: 2022 All Stars
GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending
Hispanics Are More Likely To Be Online Shoppers Vs Non-Hispanics
B2B Lead Generation Tips
Search & Performance Marketing Daily - Friday, Oct. 21, 2022
Microsoft In Advanced Talks To Give OpenAI More Funding As Companies Rush To Use AI
Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows
Google Ups Price Of YouTube Premium Family Plan
Texas AG Sues Google Over Biometric Privacy
Consumer App Spending Down in Q3, Despite Record Downloads
Online Shopping Rebounded In Q3, Study Shows
Consumer Tech Is Changing People's Health And Well-Being Habits
Surprise: Older People Care More About Brand Purpose Than Gen Z
Plant-Based Food Trends: Inflation Bad, Frozen Good
Search & Performance Marketing Daily - Thursday, Oct. 20, 2022 Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic
Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover
Website Personalization Required, But Retail Struggling To Make It Work
Consumers Are Hot For Early Holiday Shopping, Study Says
Despite Inflation, Consumers Hope To Support SMBs This Holiday Season
U.S. Ad Market Falls For Fourth Consecutive Month, Signals Start Of New Recession
Quest Launches Push For D2C Tests With Major Campaign
Advice, Trend Stats To Maximize Ecommerce App Holiday Sales
D.C. AG Warns Consumers To Encrypt Abortion Messages
Seek AI Inc. Provides New SaaS Platform For B2B Brands
Search & Performance Marketing Daily - Wednesday, Oct. 19, 2022
Google Has Until 2028 To Satisfy A Competition And Markets Authority Commitment: Report
Instacart Self-Serve Ads Now Based On 'Objectives,' Automates Ad Creation
Tripadvisor Creates Amazon Prime Video Series - Travel Guides To Mysterious Destinations
Location Data Key To Improved Customer Experience
Local Media Specialist Harmelin Turns 40, Shares What's In Store For The Next 40
Netflix Hints At Cloud Gaming Service, Opens Studio In Southern California
Fox Corp. Inks Programmatic Deal With SSP Magnite
Streaming Video Is Most-Watched Media Platform Among Black Consumers
Call For Entries: 2022 All Stars
New York AG Calls For Curbs On Tech Companies' Legal Protections
Branding Needs A Rebrand
How the M&M's Store Immerses Shoppers In Colors And Joy
Search & Performance Marketing Daily - Tuesday, Oct. 18, 2022
Retail Needs To Follow Through With Website Promises Before It's Too Late
Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers
Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'
Hey, Google, What's the Future Of Analytics?
Shopify Partnership With Web3 Commerce Platform Novel Helps Merchants Sell NFTs
Crisp, The Trade Desk Team In Media-Buying Efforts
Black Viewers More Likely To Buy From Brands That Feature Someone From Their Identity Group
The AI Manifesto: The White House Creates An Algorithmic Bill Of Rights
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