Search & Performance Marketing Daily Editions for October 2022
- Search & Performance Marketing Daily - Monday, Oct. 31, 2022
- SEOs Must Become More Agile, Fast, Flexible With Planning
- Google Ads Data Hub Becomes Two Offerings With Distinct Focuses
- Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them
- MNTN, Index Exchange Find Diamond In CTV Through Performance
- GroupM Stands Pat On Ad Economy, Cites Q3 Media Earnings
- Why Twitter's Ad Outlook Is The Real Hellscape
- Why Healthcare Marketers Must Pivot To A Big Brand Mentality
- Research: Politics Giving Brand CMOs Nightmares
- Political Ads Rising In Sports Programming: Viamedia
- 30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year
- Brands Have Trouble Making Decisions Despite AI-Driven Data Analytics
- Why Brands Shouldn't Avoid Influencers With Unfiltered Political Views
- OpenWeb, Engagement Platform Used By Publishers, Raises $170 Million In New Funding
- Search & Performance Marketing Daily - Friday, Oct. 28, 2022
- Microsoft Looks For Unusual Opportunities For Advertisers, Finds One In Qatar
- Microsoft Advertising Poised To Offer Google-Like 'Performance Max' Platform
- Apple Shares New Ad For Fitness+, Proving 'All You Need Is An iPhone,' And Services
- Will Twitter Be The Search Engine For Elon Musk's 'App X' Dream?
- After Appeal, NAD Confirms CeraVe's '#1 Doctor Recommended Skincare' Claim
- BBTV Acquisition Aims To Expand Multi-Platform Distribution For Creators
- Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing
- Brands Under-Using Some CTV Platforms, Content Genres
- Brands Are High On Account-Based Marketing, Study Shows
- Google Reportedly Will Challenge India's Antitrust Crackdown
- Search & Performance Marketing Daily - Thursday, Oct. 27, 2022
- Disney CEO Bob Chapek Wants To Use Data To Customize Experiences
- Google Analytics 4 Migration Deadline For UA360 Moved To 2024, Cites Complexities For Advertisers
- LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers
- Google Acquires AI Avatar Startup Alter For A Reported $100 Million
- Heard At ANA's Masters Of Marketing, Sensed In Other Ways Too
- Gen Alpha: The Generation Of Infinite Possibilities
- Podcaster Acast Launches Tool To Enhance Ad Targeting
- Streaming TV Ad Spend Rising -- But Not Raising All Boats
- The Netherlands Is The Most Crypto-Obsessed Country, U.S. Ranks Lower Than Expected
- Controversial News Topics Are Safe For Ads, Consumers Say
- Call For Entries: 2022 All Stars
- WideOrbit Marketplace Now Lets Broadcasters Set Own Rate Guidance
- Cindy Gallop Tells Conference, 'Our Industry Has Colluded In Its Own Devaluation'
- Search & Performance Marketing Daily - Wednesday, Oct. 26, 2022
- Google Performance Max Updates Focus On Planning Media, Custom Assets, Results
- Google: How Agency Folks Really Feel About Automation
- Amazon Ads Features Focus On Measurement, Clean Room, Video
- Microsoft Advertising To Grow Third-Party Business, Netflix Deal Cited
- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'
- Conservative Web Sites Lost Traffic In September: Report
- YouTube's 1st YoY Ad Revenue Dip Underscores Tech Giants' Slump
- 3 Tips For Crafting Perfect Holiday Social Media Messages
- New Creator-First Platform Doubles Down On SMS Marketing
- Search & Performance Marketing Daily - Tuesday, Oct. 25, 2022
- Yelp Creates Attribute, Business Fund, Resource Hub For Veterans
- Google Search, Cloud Services Silver Lining - Total YoY Revenue Rose A Mere 6% In Q3 2022
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned Sites
- Google Alum Nicholas Weaver Named DISQO VP Of Engineering
- Valpak Gets Into Data Business
- Google Battles Best Carpet Over Android Search Results
- YouTube's Impact On Kid-Driven Purchases, And Kids' Early Dive Into The Metaverse
- Little Spending Growth Is Forecast For This Year's Holiday Season
- The New Half Life Of Brand Response Time
- Focusing On Right KPIs Can Help Marketers Survive Economic Downturns
- Call For Entries: 2022 All Stars
- Search & Performance Marketing Daily - Monday, Oct. 24, 2022
- Google Increases Visual Results On Desktop
- Publishers Clearing House Taps 70 Years Of Data To Launch PCH Audiences
- Google Email Spam Filters Focus Of Latest RNC Lawsuit
- Pinterest Partners With Louvre Museum, Expands On Content Creation Strategy
- AdTheorent Unveils Privacy-Compliant Predictive Audiences For Healthcare Advertisers
- YouTube Announces Interface Makeover
- How Much 'Better' Than Linear Can Streaming Advertising Get?
- NBCU Takes On 'WSJ' Over Critical Coverage Of Streaming Advertising
- Report: CPG TV Ad Impressions, Spending Continue To Decline
- Gen Z Audiences Spend Biggest Share Of Time With Digital Media
- Call For Entries: 2022 All Stars
- GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending
- Hispanics Are More Likely To Be Online Shoppers Vs Non-Hispanics
- B2B Lead Generation Tips
- Search & Performance Marketing Daily - Friday, Oct. 21, 2022
- Microsoft In Advanced Talks To Give OpenAI More Funding As Companies Rush To Use AI
- Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows
- Google Ups Price Of YouTube Premium Family Plan
- Texas AG Sues Google Over Biometric Privacy
- Consumer App Spending Down in Q3, Despite Record Downloads
- Online Shopping Rebounded In Q3, Study Shows
- Consumer Tech Is Changing People's Health And Well-Being Habits
- Surprise: Older People Care More About Brand Purpose Than Gen Z
- Plant-Based Food Trends: Inflation Bad, Frozen Good
- Search & Performance Marketing Daily - Thursday, Oct. 20, 2022
- Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic
- Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover
- Website Personalization Required, But Retail Struggling To Make It Work
- Consumers Are Hot For Early Holiday Shopping, Study Says
- Despite Inflation, Consumers Hope To Support SMBs This Holiday Season
- U.S. Ad Market Falls For Fourth Consecutive Month, Signals Start Of New Recession
- Quest Launches Push For D2C Tests With Major Campaign
- Advice, Trend Stats To Maximize Ecommerce App Holiday Sales
- D.C. AG Warns Consumers To Encrypt Abortion Messages
- Seek AI Inc. Provides New SaaS Platform For B2B Brands
- Search & Performance Marketing Daily - Wednesday, Oct. 19, 2022
- Google Has Until 2028 To Satisfy A Competition And Markets Authority Commitment: Report
- Instacart Self-Serve Ads Now Based On 'Objectives,' Automates Ad Creation
- Tripadvisor Creates Amazon Prime Video Series - Travel Guides To Mysterious Destinations
- Location Data Key To Improved Customer Experience
- Local Media Specialist Harmelin Turns 40, Shares What's In Store For The Next 40
- Netflix Hints At Cloud Gaming Service, Opens Studio In Southern California
- Fox Corp. Inks Programmatic Deal With SSP Magnite
- Streaming Video Is Most-Watched Media Platform Among Black Consumers
- Call For Entries: 2022 All Stars
- New York AG Calls For Curbs On Tech Companies' Legal Protections
- Branding Needs A Rebrand
- How the M&M's Store Immerses Shoppers In Colors And Joy
- Search & Performance Marketing Daily - Tuesday, Oct. 18, 2022
- Retail Needs To Follow Through With Website Promises Before It's Too Late
- Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers
- Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'
- Hey, Google, What's the Future Of Analytics?
- Shopify Partnership With Web3 Commerce Platform Novel Helps Merchants Sell NFTs
- Crisp, The Trade Desk Team In Media-Buying Efforts
- Black Viewers More Likely To Buy From Brands That Feature Someone From Their Identity Group
- The AI Manifesto: The White House Creates An Algorithmic Bill Of Rights
