- Former GM CEO Robert Stempel Dies
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 10, 2011
Robert Stempel, who led GM in the early 1990's, has died ...
- Tag Heuer Hits The Track In India
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 10, 2011
Prestige watchmaker Tag Heuer is to be title sponsor of a Formu ...
- Subaru Goes All 'Ted Baxter' In AWD Campaign
Marketing Daily, Karl Greenberg - Monday, May 9, 2011
The effort, "The World's Worst Weatherman," has the central idea that y ...
- Saab Grabs Colbeck From Subaru
Marketing Daily, - Monday, May 9, 2011
Saab Cars North America, based in Royal Oak, Mich. has hired ...
- Feds Probe BMW Mini Cooper Division For Power Steering Issues
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 9, 2011
Some 60,000 2004 and 2005 Mini Cooper cars are under the Nation ...
- Land Rover Lets People Evoke Their Evoque
Marketing Daily, Karl Greenberg - Friday, May 6, 2011
Land Rover has released its first-ever interactive movie, part of a pre-laun ...
- BMW Launches Lab With Guggenheim
Marketing Daily, Karl Greenberg - Friday, May 6, 2011
The company has been doing cultural programs worldwide for nearly half ...
- Grandma Shoots a Rat... And Other Pick Your Own Land Rover Adventures
VidBlog, Steve Smith - Monday, May 9, 2011
Land Rover certainly knew its youthful target market's cultural history when ...
- Hyundai: Rest Assured, Again
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 6, 2011
Call it Hyundai Assurance 2.0. The automaker, which made a big spla ...
- Jaguar Re-Ups For Hollywood Bowl Sponsorship
Marketing Daily, - Thursday, May 5, 2011
Jaguar Cars is signed on for a second year as official vehic ...
- Audis Once a Big Hit With Communist Party In China, Have Big Cachet
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 5, 2011
The Audi was the Chinese Communist Party's vehicle of choice and, becau ...
- Pennzoil Lets Customers Trumpet Its Virtues
Marketing Daily, Karl Greenberg - Wednesday, May 4, 2011
Pennzoil is focusing on its customers -- how they feel about t ...
- General Motors Invests In Corvette
Marketing Daily, - Wednesday, May 4, 2011
General Motors is backing the Chevrolet Corvette with a $131 million investme ...
- A Fiat Grows In Manhattan
Marketing Daily, - Wednesday, May 4, 2011
Fiat North America is promoting its new Fiat Gallery showroom in t ...
- NASCAR Communications Changes Lanes
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 4, 2011
NASCAR is changing things at its marketing, media and communications departments. T ...
- Honda Civics In Short Supply
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 4, 2011
Honda is telling U.S. dealers that it will be cutting production ...
- Japanese May Cede Sales Lead To Koreans
Marketing Daily, Karl Greenberg - Tuesday, May 3, 2011
It used to be a given that when auto sales numbers ca ...
- Valvoline, Telemundo Partner For TV Show
Marketing Daily, Karl Greenberg - Tuesday, May 3, 2011
Valvoline is using the program to promote its NextGen motor oil, ...
- TrueCar.com Acquires Social Network Honk.com
Marketing Daily, - Tuesday, May 3, 2011
New- and used-car pricing, trends and forecasting site TrueCar.com has acquired automoti ...
- Volvo Promotes Speck To Acting SVP, Marketing
Marketing Daily, - Tuesday, May 3, 2011
Volvo has tapped Doug Speck to be acting SVP for marketing, sal ...
- GM Taps McCann For India
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 3, 2011
General Motors has appointed McCann Erickson to be Chevrolet's creative shop ...
- Where The Chevrolet Bow-Tie Comes From
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 3, 2011
The somewhat official story was that Chevy Founder Billy Durant came ...
- Victory A Victor In Pied Piper Bike Brand Study
Marketing Daily, Karl Greenberg - Monday, May 2, 2011
American and European motorcycle brands are very good at something the impo ...
- Real Owners Get Real Surprise In Ford Campaign
Marketing Daily, Karl Greenberg - Monday, May 2, 2011
The new effort, also comprising 15-second ads, shows a series of re ...
- Kelley Blue Book: Gas Is Elephant In Showrooms
Marketing Daily, - Monday, May 2, 2011
Kelley Blue Book says that last month 84% of car shoppers sa ...
- Honda Earns Its First Million (Fans On Facebook)
Raw, Karl Greenberg - Monday, May 2, 2011
Honda has reached 1 million Facebook fans. The Honda brand launched i ...
- Is the Kia Optima Challenging Parent Brand's Hyundai Sonata?
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 2, 2011
Reviewer Christopher Jensen suggests the less pricey Optima, which vies against ca ...
- Toyota Using Media Technology To Tout FJ
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 2, 2011
Toyota is using media technology from Sydney-based The Project Factory to pow ...
- Chrysler Posts First Profit
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 2, 2011
Chrysler posted its first net quarterly profit since it filed for Chapt ...