TVBlog
As I contemplate the dizzying number of shows that I previewed at the Summer 2014 Television Critics Association tour and the San Diego Comic-Con, one of the very few that … Read the whole story
Broadcast and cable networks took a hit in scatter volume during the second quarter of this year. Broadcast networks sank 7% to $457 million, … Read the whole story
Scripps Networks Interactive says it booked $1 billion in upfront advertising for the third year in a row -- despite holding back some ad … Read the whole story
Pushing its three key kids networks to higher revenue levels -- Nickelodeon, Nicktoons, and TeenNick -- the Nickelodeon group of networks posted single-digit percentage … Read the whole story
Marketing tech company Unruly, which has a focus on social video, on Thursday announced it has partnered with Nielsen to bring the Nielsen Online … Read the whole story
The "More Fruit" campaign, designed to reach moms and Millennials, also includes an integration on the Food Network's "Rachael vs. Guy: Kids Cook-Off," a … Read the whole story
"The north California/Bay Area will always be an important part of our visitor mix, but San Diego and the entire Southern California marketplace is … Read the whole story
This time it's about "Cheerance" where, in addition to traditional media executions, Honda is launching a social flotilla of humorous videos, offbeat installations, GIFs, … Read the whole story
NJ-based Affinity Federal Credit Union wants to rid the world of fat-cat bankers, and playing the role of said fat cat is... an adorable … Read the whole story
- NEW! Scottie Pippen Thinks He's The Greatest Chicago Bulls Player In Foot Locker's Back-To-School Ad
The best advice that retired NBA star Charles Barkley can give current NBA player James Harden in Foot Locker's back-to-school campaign is to have … Read the whole story
In this modern age of technology, the typical home-buying manta of "location, location, location," has morphed into "accuracy, accuracy, accuracy," when it comes to … Read the whole story
- COMMENTARY
As a meta-comment on TV itself, the phrase "jump the shark" is now the age of the average bare-chested contestant on "Survivor." Could it … Read the whole story
- COMMENTARY
HBO's "Last Week Tonight with John Oliver" took a bunch of swings at native advertising, including the CEO of Time Inc. -- who at … Read the whole story
- COMMENTARY
Growing digital revenues are a nice bonus for broadcast stations. But are they growing fast enough? Borrell Associates estimates that local TV-related digital advertising … Read the whole story
- COMMENTARY
Stephen David of the eponymous production company that he founded in 2010 is an Emmy-nominated executive producer who was named to Realscreen's Global 100 … Read the whole story
COMMENTARYABC News reports that video consumption via Apple TV is substantially greater -- and different from -- viewing patterns on other channels. As digital … Read the whole story
- COMMENTARY
Another call came today for the BBC to water down its dominance in local media by sharing traffic with local media publishers. This time … Read the whole story
- COMMENTARY
Sometimes a little and barely-funny concept works simply by virtue of being non-offensive and relentless. Aflac's lightly comic duck is ready for a digital … Read the whole story
- COMMENTARY
YouTube - star-maker, entertainment distributor, quirky pet archive and ad channel, - has topped the positive Buzz rankings with American men this summer. With … Read the whole story
- COMMENTARY
'Variety' reported results of a survey that shows 13-to-18 year-old consumers are more influenced by YouTube personalities than established stars. But what happens when … Read the whole story
- COMMENTARY
Learning from the way consumers jump devices and media, BloomReach rolled out its Personalized Discovery Platform that uses Web and mobile data to make … Read the whole story
