Why is the title of the first episode of the upcoming series reboot the same as Adolf Hitler's autobiography -- one of the most reviled books in human history? Read the whole story
For its first ever Super Bowl commercial, instead of hyping its products, Colgate will air a message about the importance of conserving water. The … Read the whole story
People use media technology sites throughout their purchase process, putting trust in product reviews and testing from neutral parties. According to the research, buyers … Read the whole story
Guggenheim Partners is spinning off its portfolio of entertainment and media trade publications, including "The Hollywood Reporter" and "Billboard," as an independent publishing and … Read the whole story
The connection: The brand's old-fashioned cocktail recipe calls for "five essential ingredients," and each of the 11 interviewees was asked to discuss on camera … Read the whole story
The entries may be made through a Quaker contest site, Quaker's Facebook page or Twitter. In addition, consumers can enter through the sites of … Read the whole story
It amazes me that anybody who works in media, advertising, marketing or PR could think the Steve Harvey Miss Universe "gaffe" was anything but … Read the whole story
Super PACs are increasingly defining the political marketing world and completely dominate GOP ad spending. However, TV ads are no longer sufficient to get … Read the whole story