
- Television News Daily - Thursday, March 5, 2015
- 'Dig' This: USA Network Mounts Intriguing Mideast Miniseries
- Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, Buying
- Dakota, Isis, And 50 Shades Of Cray-Cray
- Simulmedia Offers Ad Guarantees To Enhance Media Buys
- Social Media Posing As TV Journalism: Who's Your Editor?
- A+E Networks Joins FourFronts Programmatic Marketplace
- Netflix To Grow Fourfold From 2010 to 2020
- The Eyes Have It: Breakthrough Enables Simple Method To Prove Which Ads Get Seen On Which Publishers' Pages
- That's The Sway It Is: Young Viewers Trust YouTube Stars Most Of All
- Cartoon Network Urges 11th Circuit To Reject Appeal In Video Privacy Case
- Harley-Davidson Rolls Its Own With New Integrated Campaign
- Integral Ad Science Acquires Video Measurement Firm Veenome
- Chili's Baby Back Ribs Seeks Jingle Singers
- NEW! Delta Air Lines Shows The Lonely Life Of The Business Traveler In 'On The Road'
- National Geographic Channels Promotes Programming With Rube Goldberg Device
- ITV Chief To Return GBP250m To Shareholders
- Television News Daily - Wednesday, March 4, 2015
- At Upfront, Formerly All-Male Spike Pushes Female Audience Growth
- Empirical Data Proves TV Now As Accountable As Digital, Brands Can Have Their 'Cake, Eat It Too'
- Stand-Alone TV Services: More Choices, Better Prices, Lots Of Confusion
- Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace
- How To Fix The Academy Awards Show
- E.W. Scripps: Lower Ads Revs But Uptick In Retrans, Digital
- We Know Why Teens Aren't Watching TV
- Pay TV Registers Modest Subscriber Loss
- Online Video Gobbles $ From TV
- Discovery Records Uptick In Early 2015
- TV Haters Really Need To Think Again
- SSP Altitude Digital Launches Mobile Video Platform
- Stop Laughing! An NBC Online Comedy Service Isn't That Bad Of An Idea
- NEW! Rhea Perlman Subs For Itzhak Perlman In Ad For BNY Mellon Wealth Management
- ITV Profits Soar 23%
- Television News Daily - Tuesday, March 3, 2015
- Madison Avenue Calls On Nielsen To Address Diaries, Billions In Local TV Ad Buys At Stake
- Olbermann Proves Once Again There's No Such Thing As Bad Publicity
- Mr. Spock And Us
- Tribune Media Renews Nielsen Deal
- Your TV News Platform -- In Terms Of Viewership And Voyeurism
- Connected TVs Edge Out Blu-ray As Streaming Gateway
- Comcast Merger Still Poses Threat, Critics Warn
- Omnicom Media Strikes First Upfront Deal With NCM With $50 Million Commitment
- I'm Always Going To Need My TV Ad Buy -- Right?
- Apartments.com Launches $100 Million Campaign
- AOL Will Promote Ad Council Anti-Prejudice Campaign
- TV Haters Really Need To Think Again
- Listen Up Networks and Marketers: I'm Not My Father
- Now, Binge on 'House Of Cards" Binge Stories
- YouTube Taps Turner Sports For March Madness Channel
- YouTube Now Has March Madness Channel
- For The First Time, Some Disney Jr. Content Goes To Hulu
- How Vox Is Growing A 'Time Inc. For This Generation'
- Television News Daily - Monday, March 2, 2015
- Pajama Game: WeTV's 'Sex Box' Opens New Frontier In TV
- CBS Interactive's New Unit Creates Custom Content For Marketers
- Better Off-The-Field Ad Exposure For Athletes Coming For Next Olympics
- Can Someone Please Uberize The Video Ad Model?
- 'ION Effects' Cross-Platform Campaign Preps For Upfront
- Crackle Bolts From NewFronts. Will Online Video Survive?
- Rick Perry Taps Targeted Victory For 2016 Presidential Campaign
- Havas CEO Yannick Bollore Keynote At MIPTV To Explore Shifting Tides of TV In The Digital Age
- Celebs, Sports Stars Pushing Fruit, Veggies In Partnership For Healthier America Campaign
- TD Ameritrade, Havas Reveal The Inner Lamb
- NEW! National Council on Alcoholism & Drug Abuse Crafts Country Song On Heroin Addiction
- YouTubers Helbig, Hart To Remake '70 Super Heroes Series
- Television News Daily - Friday, Feb. 27, 2015
- Stop The Dresses: BuzzFeed Sets Record, No Kittens Involved
- In An Unusual Monologue, Kimmel Blasts Anti-Vaccine Advocates
- Not Good: TV Ad Rev Growth No Longer Beats GDP Growth Rate
- Car, Retail Ads Slow Down On Broadcast TV
- YouTube's $4 Billion In Revenue Still Doesn't Add Up To Profit: Would TV Networks Stand For This?
- Nexstar Broadcasting Ad Revs Flat, But Retrans Fees Rocket
- Me TV: Narrowcasting To The Age Of Personal Video
- Inability To Skip Commercials Frustrates VOD Owners
- Patent Vending: Collective Eyes Licensing
- Host Neil Patrick Harris' Oscar Win: $51 Million In Media Exposure
- Programmatic TV: An Idiom's Delight
- TubeMogul Reports $36.1M Revenue In Q4, Will Focus On Programmatic TV In 2015
- TV Gets Most Ad Spend; Digital Format Grows Fastest; Print Slips More
- Farmers Excited For Oscar-Winning Ad Star
- A Natural? 'Fifty Shades Of Grey' Spoofs Promote Condom Brands
- 'Why I Walked Away' Throws A Positive Spin On The Players' Tribune Brand
- Tweets Up Movies' Opening Revs
- Digital Engagement Index
- NEW! National Council on Alcoholism & Drug Abuse Crafts Country Song On Heroin Addiction
- NEW! Truth's Latest Anti-Smoking Campaign Is A Catchy Music Video Called 'Left Swipe Dat'
- Television News Daily - Thursday, Feb. 26, 2015
- Mediaocean Integrates Rentrak Ratings, Offers 'One-Stop' TV Buys
- Nick Kicks Off Upfront Season With A Big Production Promise
- Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection
- Fox Names Marchese President Of Advanced Advertising
- The Oscar And The Helix: Changing The Academy's DNA
- Media General Merger With LIN Nets Strong Growth
- Software From ThePlatform Aims At Ad Blockers
- How Digital Video Can Achieve The TV Standard: Verification AND Viewability
- ITN Taps Nielsen Catalina Data For Ad Sales
- Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market
- AMC Programs 24% Hike In Ad Revs
- Boy Scouts Sweepstakes Site Faulted By Self-Regulatory Group
- Clarification: YuMe Study Commissioned, Not Joint, With Nielsen
- Correction: NCS AdVantics Datasets
- McDonald's Celebrates 60 Years In Germany With Homage Ad To 'The Sunshine Clown'
- Mike's Hard Lemonade Launches Animated Spot That Chronicles Company History
- Blake Griffin Does More Than Dunk In Brand Jordan Ad
- MPs Call For BBC Trust To Be Replaced
- Winter World Cup Will Give TV Audience Boost
- Hank Green's History of YouTube Filled With Insight, A Little Vinegar
- YouTube Remains Unprofitable
- BuzzFeed Launches Cute Or Not, Tinder-like for Cats and Dogs
- Adidas Video Tabs 21M Views In A Week
- Television News Daily - Wednesday, Feb. 25, 2015
- Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds
- Big Heart, Small Ratings: 'Parks and Recreation' Says Good-bye
- What Other Popular TV Programs Are Not Fully Monetized?
- AudienceXpress Licenses Rentrak Data, Adds Ratings To Programmatic TV Ad Buys
- Programmatic's Fourth 'Right'
- New Cable Subscribers Help Balance Increase In Cord Cutters
- Political Advertising: More Revenue, Still Some Headaches For TV Stations
- TV Everywhere Pushes Long-Form TV Via Digital Sites
- Which Way To The War?
- Cablevision Records 3% Rev Hike, But Subscriber Loss
- Video Metrics: Marketers Favor Views, Conversions, Brand Lift
- 2015 When Real Cord-Cutting Effects Kick In, Report Says
- Major League Gaming Taps OpenX To Sell Programmatically
- NEW! Colorado Dept. Of Health Launches First Retail Marijuana Educational Campaign
- Cox Taps TubeMogul For Video Ad Sales
- EE Launches TV Service With Ad Featuring Kevin Bacon and Googlebox Couple
- Oscars Advertisers That Got Biggest Brand Lift On Social
- Television News Daily - Tuesday, Feb. 24, 2015
- 2015 Ad Market Gets Off To A Positive Start: January Posts 5% Gain, Due Largely To Digital
- 'Last Man On Earth': Can This Post-Apocalyptic Comedy Survive?
- Political Advertising: More Revenue, Still Some Headaches For TV Stations
- Oscar Ratings Lowest In 8 Years, Key Brands Draw Big Engagement
- Big Jump In Authentication, OTT In 2014
- NBCU Broadcast Ups Ad Growth, But Cable Revs Hold Steady
- Why Jennifer Aniston Sounds Like She's On Helium -- And Marketers (Maybe) Shouldn't Trust Their Media Agencies
- Coke Launches Global Campaign To Mark Bottle's 100th
- Consumption In Context
- Long-Tail TV Nets Join Magna Consortium: Want To Develop Data-Based, Programmatic Buys
- Lovin' McDonald's Back To Health
- African-Americans Top Media Users
- Century 21 Kicks Off 2015 Efforts Without CMO
- 'WSJ' Launches First Global Ad Campaign In A Decade
- Millennials Streaming Away From Linear Television Causes Broadcaster Concern
- Facebook Launches First UK TV Ads
- Cox Taps TubeMogul For Video Ad Sales
- Television News Daily - Monday, Feb. 23, 2015
- Obama 'Optimizer' Davidsen Joins Rentrak, Will Oversee Political Tech
- Why Sports Teams Should Move On
- Soapbox Derby: Social Causes Ranked High With Oscar Audience
- Oscar Wasn't As Popular In Social Media Circles This Year
- Dead Tweeting The Oscars!
- Big Brands To Investors: We're Boosting 2015 Media, Especially Digital
- Is There Too Much Good Stuff?
- Oscar Advertisers Score On Social, Coldwell Banker Rules Facebook
- Oscar Night Apple Throws Moviemaking To iPad
- Dish Loses Subscribers, But Ups Revs 5%
- African-Americans Top Media Users
- Oscar-Nominated Movie Piracy Costs Millions
- CIMM Gears Up For Challenge Of Measuring Kids And Teens
- Dove Campaigns To Restrain Nasty Tweets Against Women At Oscars
- How Video Is Changing Mobile Advertising
- Millennials Streaming Away From Linear Television Causes Broadcaster Concern
- PepsiCo Running Video Contest With LinkedIn To Recruit For Content Marketing
- This Video That Describes Branding Will Make You Embarrassed You Work in Advertising
- Lego Wins The Oscars; NASA Jumps On 'Interstellar' Win
- HomeAway Redefines Family Vacations
- Digital Engagement Index
- NEW! What Would You Do For a Bowl Of KRAFT Mac & Cheese?
- Mark Cuban Sizes Up The World
- Television News Daily - Friday, Feb. 20, 2015
- Nielsen To Launch 'Ratings Stabilization' In 31 Markets
- People Are Passionate About Oscar Hosts, And They'll Let You Know It
- In A Panic Over TV Everywhere? Think About Three Years From Now
- Watching TV Together? Not For Many Viewers
- Oscars Stay On-Brand As TV's 'Ladies' Night'
- Hallmark Parent Co. Scores 11% Ad Gains In 2014
- Yes, YouTube Kids, And Why Not Other App Spinoffs?
- Hulu Battles Users About Disclosures To Facebook
- Oracle Plays Oracle To Predict Oscar Wins
- Dove Wants To Drown Out Body-Bashing For The Oscars
- McDonald's 'Pay With Lovin' Pays Off In WOM, Intent
- John Green Is No Longer In Love With A Sentence He Wrote
- Intimate Products Brand Backs Silver Screen, Splits Second-Screen
- Media Usage Does Not Always Mean Ad-Reach Opportunity
- Movies' Online Buzz Indicative Of Box Office Success
- Vice News Launching YouTube "Talk Show"
- YouTube For Kids Gets First Reviews
- Chevrolet Stays On Top Of Racing With New Daytona 500 Ads