This season of presentations has been going on since March 2. From digital companies to TV networks, they all have one similar goal: Getting their hands on advertisers' money. Read the whole story
On the cusp of the 2016-17 upfront media-buying marketplace, influential Wall Street analyst Brian Wieser has updated his advertising forecast based on "frothy" first-quarter … Read the whole story
Turner-owned TruTV will enter the upfront sales season with three new series, two new specials and six pilots that could become series. The network … Read the whole story
Turner's TBS has signed up three marketing partners for "ELEAGUE," its eSports/competition gaming series. Arby's will be the official quick-service restaurant; Credit Karma, the … Read the whole story
WWE says its OTT channel WWE Network averaged 1.29 million paid subscribers and a 39% increase from the first quarter of 2015. It reached … Read the whole story
"Regular viewers" of original digital video programming have grown to 63 million in 2016 from 45 million over the past three years, according to … Read the whole story
For the first time in years, Disney earnings fell short of estimates, according to analysts -- and that caused its stock to sharply fall … Read the whole story
Americans assigned a value of nearly $1,200 per year to the free, ad-supported services and content they access via digital media and more than … Read the whole story
"When considering partnerships, Mazda looks for the best way to fit organically into our customer's' lives and passion points," Russell Wager, vice president of … Read the whole story
"Their family is growing and evolving, and the ebb and flow of life is woven into the story," Katie Cheng, vice president of home … Read the whole story
The former host of Comedy Central's "The Daily Show" joined David Axelrod for a live taping of his "Axe Files" podcast on Monday, where … Read the whole story
You have to wonder why it took this long for traditional TV to take a shot at YouTube's recent claim that "YouTube overall, and … Read the whole story
So much for true a la carte traditional TV cable networks -- Disney's ESPN just settled with Verizon over a year long lawsuit. Details … Read the whole story
Despite Hillary Clinton's efforts to break the presidential ceiling for women, Trump's social-media prowess appears to be turning gender marketing rules upside down. Recent … Read the whole story
It seems that every sporting goods company, sports property or activating brand has become a broadcaster. Much to the chagrin of the bean counters, … Read the whole story
In The Sun Also Rises, Ernest Hemingway's drunken, brawling character, Mike Campbell, responds to the question, "How did you go bankrupt?" with this answer: … Read the whole story
As our country enters the final stretch of primary season, wondering how long Bernie Sanders can keep up with Hillary Clinton, or what to … Read the whole story