WSJ.com has been pumping up its video assets aggressively in the last year, with new scheduled programming and market updates throughout the day. They appear to have enough of a … Read the whole story
There was an absolutely brilliant story line on "30 Rock" last season, when, in an attempt to scoop other networks in the event of … Read the whole story
In the online video advertising industry, the term "premium inventory" typically means guaranteed inventory on premium brand-name sites such as ESPN, Hulu, and The … Read the whole story
The new program, called UPS MyChoice, is meant to literally mark the end of missed-delivery slips, as it lets people choose when and where … Read the whole story
Segmenting audiences online appears to be as popular as ever. Burst Media is expected to debut four community-focused channels to connect advertisers with gamers, … Read the whole story
The "Wasting Water Is Weird" campaign, from Shelton Group in collaboration with the Environmental Protection Agency's WaterSense program, uses "Rip the Drip" -- a … Read the whole story
Tubifi will launch a series of online video creation tools that allow companies to create ads for pennies on the dollar. The company provides … Read the whole story
Shopping for a video ad network? Then consider the field officially less cluttered. Exponential Interactive -- parent company of online ad network and rep … Read the whole story