How Customers React To A Brand Crisis

In our survey of 2,000 consumers from the U.S. and U.K., the 2019 Crisp Crisis Impact Report tuned into the minds of consumers to identify how brands can maintain their wallet share in an era where social media is increasingly weaponized and harmful content spreads in seconds. The data validates that being the first to know, and thereby the first to act, is the most critical step in maintaining a strong reputation in the eyes of consumers.