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Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass

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Neilsen’s “SVOD Brand Integrations Report” shows Madison Avenue on how to handle the double edge sword of increased viewership on streaming services by zeroing in on Netflix’s brand-friendly SVOD, “Cobra Kai.” In this analysis, Coor’s “Cobra Kai” brand integration successfully delivered a whopping 169 million impressions of its target 21 plus audience over a four-week period.