Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass


Neilsen’s “SVOD Brand Integrations Report” shows Madison Avenue on how to handle the double edge sword of increased viewership on streaming services by zeroing in on Netflix’s brand-friendly SVOD, “Cobra Kai.” In this analysis, Coor’s “Cobra Kai” brand integration successfully delivered a whopping 169 million impressions of its target 21 plus audience over a four-week period.