Magna Ad Forecasts Record Advertising Growth in 2018: +7.2%
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The latest MAGNA report reveals the ad industry is experiencing its strongest growth sine 2010. Ad sales are driven by robust economic growth in the U.S. ad BRIS, and $6 billion of cyclical spend. Digital ad sales (+17%) reach 50% of total ad sales in the U.S. in 2018, and globally by 2019.
